The 20 Best Computer Science Schools (Worldwide)
In this technological and digital age, we’ve seen a rise in the importance of expanding the computer science workforce. With the demand for skill sets, such as machine learning and…
Google Announces Sunset Of Similar Audiences
The ongoing focus on consumer privacy has resulted in another Google Ads update, impacting similar audiences targeting. This week, Google Ads Liaison Ginny Marvin confirmed that Google will phase out…
What Is A Content Management System (CMS)?
If you’re new to the web, in a digital role, or are modernizing your business’ presence online, you likely hear a lot of acronyms and jargon. Content management systems (or…
A Guide To Long-Form Content
Meet Sonya: A content marketer who’s keen on all the latest fads, like snappy tweets and seven-second TikTok videos. With all that 7-second content consumption, it’s no wonder Sonya is…
3 Types of Links Every SEO Needs in Their Arsenal
Links are the backbone of any search engine optimization (SEO) strategy. They are the bridge between your website and other websites. They provide a way to share your content with…
50 Things You Should Know About Tumblr
Tumblr is one of those social media platforms that everyone has heard of, but few know anything about. While many may not know exactly what it is, Tumblr is one…
5 Lessons For Surviving Crises From SE Ranking’s Ukrainian Team
This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. With over half of our employees hailing from Ukraine, SE Ranking confirms that…
Instagram Launches New Ways For Creators To Earn Revenue
Meta is rolling out new ways for creators to earn revenue directly from their Instagram audience. Subscriptions are expanding to all eligible US creators, and Instagram is introducing a tool…
How To Use Relevant, Targeted Directories For Link Building
There’s no question people get most of their information online these days. But, did you know people are also searching for local businesses just as much as they look up…
Facebook Expands Professional Profiles To All Users
Facebook’s professional profile mode is now available to users worldwide, allowing everyone to showcase their skills and abilities in new ways. First rolled out last December to US-based individuals only,…
How To Get More Out Of Search Terms Reporting In The Age Of Privacy And Automation
Search advertisers are accustomed to change – but even as innovation, evolution, and new features attract many of us to this industry, it’s a challenge to keep up and keep…
Google Pulls The Plug On Hangouts
According to a statement from the company, Google has finally ended Hangouts for good. The app, which has been Google’s primary messaging platform since 2013, will redirect users to Google…
16 Tips To Keep Your Sanity And Prepare Your Shopify Store For BFCM Sales
Black Friday and Cyber Monday sales are just around the corner. It’s a bargain hunter’s dream, and dedicated shoppers are already prepping their wallets. For Shopify stores, it’s the most…
4 Types of Headlines To Master and How To Write Them (With Examples)
You can’t avoid writing headlines. Whether it’s a blog post, newsletter, lead magnet or web copy, writing attention-grabbing headlines is the first step to acquiring leads. The goal of a…
Are Social Signals & Shares A Google Ranking Factor?
Do social signals affect search rankings? In a world of ever-evolving social networks and platforms, can engagement on one social network over another help you get better visibility in Google…
How SEO Experts Predict & Fix Demand Shifts With Search Data
Seasonality Trends + Vertical-Specific Data Helps You See Demand Shifts Faster Apart from the regular seasonal events across times of the year or international holidays, well-known for the ecommerce sector,…
Google Explains Alt Text for Logos & Buttons
In a Google Search Off the Record podcast, Google’s Lizzi Sassman and John Mueller discuss the best way to handle alt text for logos and image-based buttons. There are best…
Website Performance & Health Monitoring: Tips & Best Practices
Setting up and running a website or ecommerce project is great – however, your work is far from done once your site is up and running. Without appropriate health and…
Announcing the Keyword Research Certification: Create a Personalized Keyword Strategy
The heart of your SEO. The foundation for building ideas and thoughts in your industry. The vital link between you and your audience. What are we talking about? Keywords, of…
Google Introduces New Search Labels For Coupons & Promos
Google is updating shopping search results with new labels highlighting coupons and promotions and the ability to compare prices from multiple retailers. According to a recent survey by Google, among…
Apple Offers New Ad Placements In App Store
Earlier last month, Apple hinted towards new, coveted placements in the Apple app store in an email invitation to developers. The rumors are true – Apple officially announced two new…
71% Of Marketers Are Struggling To Meet Customer Expectations
Most marketers say they’re struggling to meet customer expectations, and a new report on the current marketing landscape reveals why. The eighth edition of Salesforce’s State of Marketing report looks…
How To Track Offline Conversions From Your Google Ads
For many businesses, if you’re only tracking conversions that occur directly on your website, you’re likely missing a complete picture of how ads impact sales. A potential customer might click…
SEO Strategies for Small Businesses on a Limited Budget
Every business with an online presence, be it a large one or a small one, needs search engine optimization (SEO). While ranking your website as a small business, especially in…
Semantic Search With Vectors
If you’ve been following the latest news in search, you’ve probably heard about vector search. And you may have even started to dig into the topic to try to learn…
How To Write Helpful Content With Topic Modeling & Topic Clusters
This post was sponsored by MarketMuse. The opinions expressed in this article are the sponsor’s own. Wondering how to tackle Google’s helpful content update? At a loss for how to…
Transparent & Value Driven [Podcast]
Can programmatic be transparent and value-driven, given the deprecation of third-party cookies? Absolutely. Rajeev Goel, Co-founder and CEO of PubMatic, joins me on the SEJShow to talk about the future…
The 7-Day Quick Start Guide to SEO + Cheat Sheet
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We all start somewhere. For you,…
Instagram Fixes Bug Causing Service Outages
Instagram fixed a bug causing a service outage that impacted users to varying degrees, as people reported disabled accounts and repeated app crashes. Instagram officially acknowledged the issue today at…
Google Rolls Out 2 New Ways To Analyze Data In Ads Data Hub
Google is rolling out new ways to analyze data using Ads Data Hub with solutions designed for marketers and third-party measurement partners. Google Ads Data Hub allows marketers to analyze…