Google Search Console Data & BigQuery For Enhanced Analytics
Google Search Console is a great tool for SEO pros. But as many of us know, using the interface exclusively comes with some limitations. In the past, you often had…
You Don’t Have To Be an Expert To Create a Perfect SaaS SEO Strategy
Creating an effective software-as-a-service (SaaS) marketing strategy is the best way to promote your SaaS website. By investing in processes such as technical search engine optimization (SEO), content marketing and…
Microsoft Advertising Releases Holiday Season Marketing Guide
Microsoft Advertising has launched a comprehensive guide to aid marketers in devising efficient ad strategies for the holiday season. The guide, “Your Festive Season Marketing Playbook,” aims to assist advertising…
How To Use AI To Enhance Your SEO & Create Better Content
With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way…
How To Avoid Search Budget Cannibalization
In my 18+ years in search marketing, one thing I’ve seen continuously is shared budgets. When I ask the advertiser why, I always get a similar answer: “We have a…
Navigate The Digital Landscape With These Trends in Paid Search
The search marketing landscape is evolving rapidly with new technologies. This year alone, we’ve seen the rise of generative AI, new developments in automation and voice search, and the emergence…
5 Google Analytics Reports Every PPC Marketer Needs To Know
Like it or not, the Google Analytics 4 migration deadline has come and gone. For someone who’s used Google Universal Analytics for the past 10 years, dealing with this change…
How AI Search Will Impact SEO
AI search results that users can interact with it are a certainty. Search marketers can either get mad about it and do nothing or they can survey what’s coming and…
Making Industry Landing Pages Engaging for B2B Companies – Whiteboard Friday
So the thing you want to challenge yourself with is how do you understand your customer? How do you identify and understand their pain points and their expectations? What are…
Your Comprehensive 5-Guide Stack To SEO Strategy
I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020,…
How To Align Your Strategy
In the ever-changing social media landscape, many companies ask whether they should focus on organic or paid social media. Spoiler alert: You’re asking the wrong question. It is a well-known…
Google Confirms Indexing Bug – New Content Delayed In Search
Google has confirmed reports of an ongoing technical issue causing delays in indexing newly published web content. In a post published to X on Thursday evening, Google’s Search Liaison announced…
Apple’s Talks With Bing & DuckDuckGo Revealed in Google Antitrust Case
Newly unsealed court testimonies have revealed that Apple considered replacing Google’s search engine with Microsoft’s Bing or privacy-focused DuckDuckGo across its devices. The information came to light during the ongoing…
Google Launches October 2023 Core Algorithm Update
Google releases new core search algorithm update, expected to roll out over next few weeks. Google released a new core update. Rankings may fluctuate over the next few weeks. Patience…
The Best Real Estate Keywords To Boost Your Website Rankings
A solid web presence can make or break a firm in the highly competitive and dynamic field of real estate, particularly in the digital age. It is crucial to optimize…
How To Create A Social Media Marketing Strategy In 11 Steps
Social media still feels fairly “new” to many of us. It’s hard to overstate the rate at which social media has grown since then, to become an integral part of…
Google Rolls Out October 2023 Spam Update
Google has announced a new update to its search algorithm to reduce spam results for users worldwide. The October 2023 Spam Update targets cloaking, hacked, auto-generated, and scraped spam content…
Meta Introduces New AI Tools For Advertisers
Meta rolls out AI ad features to boost creativity and productivity for advertisers after positive tests. Meta is introducing AI-powered features for advertisers. The new features are being tested and…
Google Publishes GA4 Data Redaction Feature Documentation
Google has published new documentation for the GA4 Data Redaction feature that prevents accidentally sending personally identifiable information (PII) to Google. This makes it easier to conform to privacy laws…
October 2023 Spam Update | Google Search Central Blog | Google for Developers
Wednesday, October 4, 2023 We’re releasing an update to our spam detections systems today that will improve our coverage in many languages and spam types. This spam update aims to…
Using AI To Complete Personal Tasks
Google has announced its newest AI-powered service, Assistant with Bard, at the annual “Made by Google” event. The new assistant combines Google’s existing Assistant technology with its generative AI chatbot,…
How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]
How do you know what to change on your website or landing page to make it more effective? Are the tweaks and tests you made to your site really successful?…
12 Local Search Developments You Need to Know About from Q3 2023
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The previous quarter in local search has felt…
Affiliate Marketing Beginners Guide (How To Get Started)
Affiliate marketing is one of the best ways you can make a passive stream of income. You don’t need to have a website or even be a social media influencer…
Google Discover Documentation Updated
Google updated their documentation for Google Discover to clarify why websites may lose traffic from Discover. Google Discover Discover is a personalized feed of content on topics related to user…
How To Test Your Website Speed With Google Lighthouse
This post was sponsored by DeBugBear. The opinions expressed in this article are the sponsor’s own. We all want a website that’s fast and has good SEO. But there’s a…
SEO & Site Migrations: Common Pitfalls To Avoid – Ep. 322 via @sejournal, @lorenbaker
Migrations can be tough. Get the tips and hints from Arnout Hellemans that will help you make your next move a flawless one. The post SEO & Site Migrations: Common…
LinkedIn Announces New AI Tools To Enhance Hiring & Learning
LinkedIn recently announced new AI-powered products aimed at transforming recruitment and employee training. The professional networking platform is responding to the evolving skill requirements in the workforce and the role…
Now With DALL-E 3 AI Image Generator
Microsoft announced the rollout of DALL-E 3, the latest text-to-image model from AI lab OpenAI, to all Bing users. The more advanced AI system is now available for free in…
Google Sets New Rules For Bulk Email Senders
Google has announced new requirements for bulk email senders to reduce spam and make inboxes more secure. The new policies will take effect in February 2024 and are aimed at…