39 Emotions Digital Marketers Can Use In Advertising
In a previous article, How To Make A Video Go Viral, I mentioned research that shows videos that evoked the emotion of hilarity, inspiration, astonishment, and exhilaration tended to be…
discussion forum and profile page markup | Google Search Central Blog | Google for Developers
Monday, November 27, 2023 Today we’re announcing support for profile page and discussion forum structured data for use in Google Search, including new reports in Search Console. This markup works…
Google Removing Crawl Rate Limiter Tool From Search Console
Google announced that it is sunsetting the search console crawl rate limiter tool, scheduled to be removed on January 8, 2024, citing improvements to crawling that has essentially made it…
New AI Model Outperforms Google’s Powerful PaLM-2
Inflection AI, the creators of the PI AI Personal Assistant announced the creation of a powerful new large language model called Inflection-2 that outperforms Google’s PaLM language model across a…
When Not to Use Artificial Intelligence in Digital PR
Now we know which aspects of the digital PR process we shouldn’t be using AI, what are the best practices we can keep in mind moving forward to ensure our…
Whiteboard Friday Recap 2023: AI Edition
The topic of Artificial Intelligence (AI) and ChatGPT has dominated headlines over the past year. With the widespread adoption of ChatGPT, a chatbot from OpenAI that has reportedly reached 100…
Google On Traffic Metric & SEO
Google’s recent Search Off the Record podcast discussed the important details of SEO, including a thought provoking segment about how SEOs can benefit from realign their thoughts about traffic with…
SEO Community Spotlight: London
London’s SEO community is a vibrant, thriving one. With so much ground to cover, we did some serious digging to showcase the city’s best SEO speakers, conferences, and meet-ups. London’s…
Upcoming deprecation of Crawl Rate Limiter Tool in Search Console | Google Search Central Blog | Google for Developers
Friday, November 24, 2023 The crawl rate limiter tool in Search Console is being deprecated on Jan 8th, 2024. This tool has been available for over a decade, but with…
What The Report Can Tell You
The Google Search Console Insights email that drops into your inbox each month can be a powerful tool for understanding your website’s performance and informing your SEO strategy. While some…
How to Research, Monitor, and Optimize for Questions (+ Free Worksheet)
Questions are useful on many levels, from audience research to conversion optimization and product development As far as SEO is concerned, optimizing for questions helps you develop better-targeted copy and…
How to Do a Content Gap Analysis [With Template]
A content gap analysis is the process of finding topics your competitors have covered but you haven’t. It helps you: Get more traffic to existing content Find the best new…
8 Ways to Generate Infinite Blog Post Ideas
It’s hard to be creative on demand, and harder still to fill a content calendar with high-performing blog post ideas. Content ideation is the process of generating article ideas. A…
Everything You Need To Know
Performance Max has taken Google’s center stage in the last few years. Originally launched in 2021, this PPC campaign type has been met with both praise and criticism among advertisers.…
OpenAI Board Removes CEO Sam Altman: Explore The Timeline Of Events via @sejournal, @kristileilani
Explore the timeline of events surrounding OpenAI’s decision to remove Sam Altman as CEO, resulting in Microsoft’s possible acquisition of Altman, Greg Brockman, and colleagues. The post OpenAI Board Removes…
Google Bard’s Latest Update Enhances Understanding Of YouTube Videos
Google Bard’s latest update gives the conversational AI chatbot the ability to help users better understand YouTube video content. While the enhancement promises to be useful in many settings, I…
Will Sam Altman Join Microsoft Or Return To OpenAI?
OpenAI has reached a tentative agreement for Sam Altman to reassume the CEO position, with a newly formed board. The organization is currently collaborating to finalize the details and expresses…
Build Your Keyword Tool with Python and ChatGPT: A Subreddit Insights Guide
Here, you will learn how to direct ChatGPT to extract the most repeated 1-word, 2-word, and 3-word queries from the Excel file. This analysis provides insight into the most frequently…
The Role Of Blog Content And Multiple Search-Friendly Formats In 2024
There has always been an intimate bond between content and SEO. Today, I want to share some thoughts and tips on blogs, content, and search-friendly formats in particular. Furthermore, I…
Is Alt Text A Ranking Factor For Google Image Search?
Alt text is used to help computers read images. But can alt tags affect your organic search rankings? Read on to learn whether there is any connection between alt text…
What If Site Quality Is Simpler Than People Think?
Google’s John Mueller, Martin Splitt and Gary Illyes discussed site quality in a recent podcast, explaining the different ways of thinking about site quality and at one point saying it’s…
Anthropic Introduces Claude 2.1 With 200K Context Window
Artificial intelligence startup Anthropic has released Claude 2.1, an upgraded version of its conversational AI assistant, touting significant improvements in areas like context length, accuracy, and integration capabilities. 200K Context…
Google Downplays AI Threat To Human Content Creation
In a recent episode of Google’s Search Off The Record podcast, hosts Martin Splitt, Gary Illyes, and John Mueller from Google’s Search Relations team discuss the role of AI in…
ChatGPT Alpha Appears As OpenAI Works To Resolve Elevated Errors
Some ChatGPT users are experiencing high-demand errors on the OpenAI systems, and “ChatGPT Alpha” appears in the model selection dropdown. In addition to the new voice capabilities in ChatGPT available…
OpenAI Announces Free ChatGPT Voice Capabilities In Mobile App
ChatGPT’s latest update brings voice interaction to all users for free. Learn how this could reshape your approach to content and SEO. ChatGPT’s voice feature is now available to all…
Fix Technical Issues Before Chasing The ‘Next Big Thing’
In search engine optimization (SEO), where the focus often swings toward the latest trends and advanced tactics, Google’s Search Off The Record podcast team recently reminded everyone to get the…
Want to Stand Out From the Herd? Ditch Commodity Content for Proprietary Research
4. Dial into the right audience for genuine insights Your survey responses should come from topical experts. Since it’s a representative sample, clean the data to weed out unqualified responses.…
Are LLMs And Search Engines The Same?
AI large language models (LLMs) like ChatGPT have taken the world by storm and are being integrated into workflows, platforms, and software to make us more efficient and productive. ChatGPT…
AdsLiaison Answers 5 Top Questions
In a post on X, Google AdsLiaisons answered the top questions about automatically created assets (ACA). Now that automatically-created assets (ACA) for responsive search ads have rolled out in 8…
Microsoft Advertising Shares Holiday Season Marketing Playbook
As the holiday shopping season approaches its zenith, advertisers are keenly preparing for the final rush of consumer spending. Microsoft Advertising provides insights and strategies to help businesses capitalize on…