Reading and understanding patents filed by Google can be challenging but this guide will help you to understand what the patents are about and to as avoid the many common…

Amazon’s algorithm operates differently than most other search engines, which means you need a distinct strategy when attempting to rank on the platform versus platforms like Google and Bing. To…

This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. With generative AI and constant Google algorithm changes, how can you shift your strategy…

Google announced two updates today that utilize new AI capabilities to make searching more natural and intuitive. The first new feature, Circle to Search, allows Android users to search anything…

Multiple Google support forum discussions call attention to a possible bug in Google’s algorithm that causes select generic top level domains (gTLDs) to disappear completely from the search engine results…

Google announced several new artificial intelligence (AI) features coming to Samsung’s just-released Galaxy S24 series smartphones at the Galaxy Unpacked event today in San Jose. The advancements showcase the companies’…

Advanced Custom Fields (ACF) WordPress plugin with over 2 million installations announced the release of a security update, version 6.2.5 that patches a vulnerability, the severity of which is not…

Revenue operations (RevOps) is an organizational approach that aligns teams, workflows, and strategies through a unified revenue lens with goals and metrics focused on revenue growth. In past years of…

On a recent episode of Ask Googlebot, Google Search Advocate John Mueller discussed a concern many small business owners have. Businesses often work on launching a new website while still…

In nearly 19 years in search marketing, I’ve seen search marketers get cranky about a lot of things. For a long time, the biggest pushback on something Google rolled out…

TikTok is increasingly being used as a search engine by consumers looking for information, recipes, music, and more, according to a new study by Adobe. The research involved surveys of…

Next month, Google will enforce stricter rules for businesses and groups that send large volumes of email to Gmail accounts. Initially announced in October, these new policies are intended to…

Communicating with expertise and authority is a top priority and there’s no better starting point than outlining your content with a topic taxonomy as a way for creating content that…

In my last article, I went into detail about the many challenges encountered by search teams working on multilingual websites. Now, I will offer suggestions for management structures between multilingual…

Local businesses wanting to improve their online visibility are regularly tasked with proving their “localness” and relevance to search engines. In my last article on using local partnerships and collaborations…

Google’s John Mueller answered a question on Reddit about a commonly used robots meta tag and what would happen if it was missing. Mueller’s answer, while it makes sense and…

Microsoft has unveiled new AI and data tools to bring retailers into the modern digital age. The new offerings expand Microsoft’s existing retail industry cloud platform. They use Copilot, Microsoft’s…

Microsoft is announcing the launch of its Retail Media Creative Studio, a platform designed to support the creation of digital advertising content for retailers. The new platform leverages generative AI…

From an agency advertiser’s perspective, our job is fun and exciting but also challenging and laborious in the same breath. Each scoped campaign, across a myriad of industries and objectives,…

OpenAI announced the creation of a new subscription plan called ChatGPT Team, a collaborative workspace for organizations to centralize their ChatGPT related work in a secure environment. In the year…

Brave Search has announced the integration of a new feature, CodeLLM, enhancing search results for programming-related queries. CodeLLM combines Brave’s search capabilities with the power of large language models (LLMs)…

Google has announced an update to its policy on inappropriate content for advertisements, aiming to better address ads running during or about sensitive world events. The new policy will go…

Google’s updated guidance to the Special Announcements structured data shifts the focus toward a more general purpose use that is different from what Schema.org originally intended. SpecialAnnouncement Structured Data The…