7 Tips For Effective SEO Reports That Build Buy-In
This post was sponsored by STAT Search Analytics. The opinions expressed in this article are the sponsor’s own. Wondering how to get more SEO budget in 2024? Hoping to build…
Scalable Strategies To Earn 100’s Of Digital PR Links
If you’re looking to enhance your SEO efforts in 2024, mastering digital PR is the key to success. In today’s landscape, traditional link building methods no longer cut it, and…
Google AdSense Shifts To eCPM Payment Model
Google is transitioning AdSense to an eCPM payment model for publishers. Last November, Google stated it would be updating the revenue share structure for AdSense to modernize the way publishers…
Why Did Google Gemini “Leak” Chat Data?
It only took twenty four hours after Google’s Gemini was publicly released for someone to notice that chats were being publicly displayed in Google’s search results. Google quickly responded to…
Google Uses AI To Detect Fake Online Reviews Faster
Google is harnessing new AI technology to block a surge of fake online reviews that mislead customers and harm local businesses. The company stopped over 170 million fake reviews in…
Local Business FAQs: A Little More Love
The repetitiveness of FAQs can seem like a bit of a local business hassle, but there’s treasure hidden in them for improving customer service and reputation. If you’re old enough…
How To Remove Backlinks (And Clean up Your Link Profile)
So, you’ve got some bad backlinks? Maybe you’ve paid for some shady links, or a competitor has targeted your website with link spam. Whatever the cause, you’ll want to know…
WordPress SiteOrigin Widgets Bundle Plugin Vulnerability Affects +600,000 Sites
SiteOrigin Widgets Bundle WordPress plugin with over 600,000 installations patched an authenticated stored cross-site scripting (XSS) vulnerability that could allow attackers to upload arbitrary files and expose site visitors to…
7 Tips For Effective SEO Reports That Build Buy-In
This post was sponsored by STAT Search Analytics. The opinions expressed in this article are the sponsor’s own. Wondering how to get more SEO budget in 2024? Hoping to build…
Understanding The Unique Challenges Of Multilingual And Multinational Websites
Managing SEO-related work for a site is about much more than optimizing the content or fixing broken links on the site. When it comes to managing SEO for multilingual and…
B2B Content Marketing Strategies: High-Quality Lead Generation
Content is key for generating high-quality leads in B2B marketing. You must know how to leverage content to begin and nurture meaningful interactions. Words and graphics have the power to…
WordPress Backup Plugin DoS Vulnerability Affects +200,000 Sites
A popular WordPress backup plugin installed in over 200,000 websites recently patched a high severity vulnerability that could lead to a denial of service attack. Wordfence assigned a CVSS severity…
Google Gemini Warning: Don’t Share Confidential Information
Google Gemini privacy support pages warn that information shared with Gemini Apps may be read and annotated by human reviewers and also be included into AI training datasets. This is…
It’s Bigger Than You Think
This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. One…
The Anatomy of Addictive Content
The above analogy made it possible to understand what durian tastes like by evoking familiar flavors. Hence, analogies help readers understand complex topics. If a piece of content is difficult…
Get Started With GSC Queries In BigQuery
BigQuery has a number of advantages not found with other tools when it comes to analyzing large volumes of Google Search Console (GSC) data. It lets you process billions of…
Meet the 7 Most Popular Search Engines in the World
2023 was a particularly transformative year for search, witnessing significant advancements in search engine algorithms, artificial intelligence integration, and user experience enhancements. Understanding the mechanics of each search engine goes…
7 Google Ads Shortcuts For Better Results With Less Effort
PPC management can suck up some major time if you’re focusing on elements that don’t matter, unnecessarily bloating your account, or skipping time-saving tools. These seven Google Ads shortcuts and…
Drive Revenue with Your Organic Traffic
And finally, what happens when the sales are rolling in, but that revenue just isn’t sticking? For SaaS businesses, this could mean that churn rate is high. And in e-commerce,…
Google Clarifies the “Google-Extended” Crawler Documentation
Google recently updated the documentation of its Google-Extended web crawler user agent, reflecting changes in product naming and clarifying the impact on search, which may be a concern for those…
Google Updates Web Stories Availability
Google updated the Web Stories documentation to reflect that Web Stories will no longer appear in Google Images, among other changes. Google Web Stories Web Stories is a visual short…
What Data Science Can Do for Site Architectures
The past decade has marked the shift of SEO from spreadsheet-driven, anecdotal best practices to a more data-driven approach, evidenced by the greater numbers of SEO pros learning Python. As…
Research Shows That Offering Tips To ChatGPT Improves Responses
Researchers have uncovered innovative prompting methods in a study of 26 tactics, such as offering tips, which significantly enhance responses to align more closely with user intentions. A research paper…
Google Rebrands Bard As Gemini, Launches New Model & Mobile App
Google is upgrading its experimental AI service Bard by rebranding it as Gemini and introducing a new AI model called Ultra 1.0. Google is also launching a mobile app for…
Four Steps to a Better-Performing About Page
This means your potential customers will often enter your site through your About page. Is it making a good first impression to convince them to browse your site further (or…
Google Expands Gemini AI Across Its Product Suite
Google has announced the broad integration of Gemini across many of its products and services, marking a milestone in making AI available in everyday applications. Gemini represents Google’s “state of…
Last Year’s Google Ranking Factors Changes, Explained
This is an excerpt from SEJ’s Ranking Factors 2023 ebook with changes and updates to bring it up to date. SEO changes quickly! Ranking factors are getting more difficult to…
23 Great Search Engines You Can Use Instead Of Google
For over two decades, Google has been the search engine that most people use for everyday searches, product research, and staying up to date on the latest news. Because of…
Google Investigating Local Ad Fraud Affecting Business Pages
Google is looking into concerning reports that some businesses are sabotaging competitors’ Google Business Pages (GBPs) by creating fake Local Service Ads (LSAs) linked to their profiles. Google Ads Liaison…
Google Shifts Hotel Ads To AI-Powered Bidding Strategies
Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel. Google is retiring its commission-based bidding for Hotel Ads in October 2024. …