How To Boost Google Rankings With Real Audience Insights
Now, what about the content of the actual calls? Well, you can use that, too. Let dive into how you can use call analysis to further inform your strategy. How…
Google Ends Continuous Scroll SERPS: What It Really Means
Google announced that they are ending continuous scrolling in the search results (SERPs) as a way to speed up the serving of search results. Many in the search marketing community…
Branded Keywords Won’t Hurt Rankings
In a recent exchange, Google’s Search Liaison addressed concerns about using branded keywords in articles. The discussion, which unfolded over several tweets, centered on the impact of mentioning specific brand…
New Features Improve Anthropic’s Claude Collaborative Workflow
Anthropic announced new features that will significantly enhance Claude’s functionality to make it more collaborative, easier to use and speed up workflows. The new functionalities enable teams to ground Claude…
GA4 Update Brings Alignment With Google Ads Targeting
Google announced an update to the advertising section within Google Analytics 4 (GA4). The enhancement aims to clarify and align user counts eligible for remarketing and ad personalization. Under the…
Duplicate, Google Chose Different Canonical Than User. What It Is, Causes, & How to Fix
The Google Search Console status “Duplicate, Google chose different canonical than user” means that Google chose a different URL to index than the one the user selected. This can happen…
Google Updates Guidance On EEA Carousels Beta Structured Data
Google updated the structured data guidance on a beta carousels structured data that is intended for users in the European Economic Area, which is related to Google’s preparations for the…
Google’s Navboost Queries and Brands in SEO
Are you still sleeping on brand as a ranking factor? Explore Tom’s detailed takeaways from the Google leak, with an emphasis on understanding Navboost queries, a click-based ranking system, and…
How To Leverage Trust To Boost Your International Expansion?
E-E-A-T is a mix of factors that help Google determine if the content is relevant and helpful for users in order to prioritize it in their search results. In recent…
Results-Driven SEO Project Management: From Chaos to Cash
Making a profit in SEO relies on good project management. That means doing things that get results rather than just drowning yourself in endless tasks. Below, I’ll walk you through…
OpenAI’s Rockset Acquisition And How It May Impact Digital Marketing
OpenAI acquired a technology from Rockset that will enable the creation of new products, real-time data analysis, and recommendation systems, possibly signaling a new phase for OpenAI that could change…
A Guide To Maximizing Performance
Let’s talk about PPC bidding strategies. If you’ve ever felt like you’re throwing darts in the dark when it comes to picking the right one, you’re not alone. When I…
Wix Announces A Figma Plugin That Turns Designs Into Websites
Wix announced a new Figma Plugin that enables designers to import Figma designs directly into Wix Studio and dramatically speed up site creation from the design stage to a functioning…
How to Actually Be Better Than Your Competitors in the Eyes of Choosy Customers
Every solid business or organization needs an overall unique sales/value proposition (USP/UVP), but individual offerings need one, too, to differentiate them from competing products/services. When hoping to win customers with…
29 Must-Have Features For Ecommerce Websites
Successful ecommerce websites remove as many obstacles as possible between users and the products they’re looking for. This list of features and policies was chosen based on their impact on…
What Is Schema Markup & Why Is It Important For SEO?
Schema.org is a collection of vocabulary (or schemas) used to apply structured data markup to web pages and content. Correctly applying schema can improve SEO outcomes through rich snippets. Structured…
Google Clarifies Organization Merchant Returns Structured Data
Google quietly updated their organization structured data documentation in order to clarify two points about merchant returns in response to feedback about an ambiguity in the previous version. Organization Structured…
Mastering The Art Of In-House SEO [2024 Edition]
I’ve received so many questions about advancing an in-house career lately. All answers can be found in an extensive guide I wrote in 2020. Since I have collected more experience…
Gen Z Ditches Google, Turns To Reddit For Product Searches
A new report from Reddit, in collaboration with GWI and AmbassCo, sheds light on the evolving search behaviors of Generation Z consumers. The study surveyed over 3,000 internet users across…
Here’s How Google Evaluates Your Content [Data Study]
The most recent Helpful Content Update (HCU) concluded with the Google March core update, which finished rolling out on April 19, 2024. The updates integrated the helpful content system into…
What Is It & How To Write It
In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more.…
UTM Tagging for Google Business Profile — Whiteboard Friday
But what you need to think about is the fact that consistency is going to be key because what you don’t want to do is chop and change the way…
Google Spam Update Sparks Relentless Discontent
Google spam updates have in previously been welcomed by the search marketing community. Today’s announcement reflected the sour mood of the search marketing and publishing community that is still reeling…
New Bluehost Agency Partner Program For WordPress Agencies
Bluehost announced a partner program that’s expressly designed to support WordPress agencies and freelancers that service small-to-medium size businesses (SMBs). The program offers revenue generating opportunities in the form of…
What To Analyze On Competitors Sites For SEO
This week’s Ask an SEO question comes from Sanjay in Coimbatore, who asks: “What are the things I need to analyze in our competitors site for SEO?” Sanjay, thank you…
Google Favors Ecommerce Sites & User-Generated Content
A recent study by the digital marketing agency Amsive documented a notable change in Google’s search results rankings over the last year. The study found that Google is surfacing more…
Google Dials Back AI Overviews In Search Results, Study Finds
According to new research, Google’s AI-generated overviews have undergone significant adjustments since the initial rollout. The study from SE Ranking analyzed 100,000 keywords and found Google has greatly reduced the…
Google Launches June 2024 Spam Update
Google has announced the rollout of the June 2024 spam update, which aims to further improve search results by targeting websites that violate Google’s spam policies. According to a statement,…
12 Important Image SEO Tips You Need To Know
Images often make up the largest part of webpages. They have their own tab on Google results and even their own algorithm. Appearing in image results should be part of…
12 Important Image SEO Tips You Need To Know via @sejournal, @lorenbaker
Curious about which factors are key to ensuring your images don’t slow down your site? Explore these 14 essential tips for optimizing images. The post 12 Important Image SEO Tips…