SEO Content Strategy: Discovering What Your Audience Wants
In the rapidly evolving world of SEO, staying ahead of the curve is critical. Traditional SEO focuses on optimizing for keywords and topics directly related to your business. However, as…
Google Removes Cache: Search Operator Documentation
Google removed their documentation for the cache: search operator because it no longer works. The Internet Archive’s Wayback Machine shows the documentation was live as of September 17, 2024. The…
More Insights From +546,000 AI Overviews
Following up on my first analysis of +546,000 AI Overviews, I dug deeper into three questions: How are common crawl data and AI Overviews related? How does user intent change…
Preparing For The Feedless Future With Google Merchant Center Next
For some years now (ever since Google Merchant Center was introduced in 2010), ecommerce advertisers have been working with product feeds. It’s historically been a complex and often fragile process,…
WP Engine Filed Legal Action Against WordPress
Matt Mullenweg, co-founder of WordPress and CEO of Automattic announced on Reddit that WP Engine initiated legal action against WordPress, Automattic, and Mullenweg himself. Mullenweg wrote that WordPress is countersuing.…
Reddit Announces AI & Automation Features To Its Ads Manager
Just in time for the holiday advertising surge, Reddit announced new AI and automation features to its Ads Manager. In their announcement last week, Reddit unveiled three distinct features to…
All You Need to Know
Google officially launched AI Overviews in the U.S. on May 14, 2024. Three months later, they announced that AI Overviews was rolled out to six more countries: the UK, India,…
Improve Your Brand’s Influence and Boost Your SEO With These Tips
For better or worse, brands have come to dominate Google search results, shaping the way users interact with the internet. As AI continues to evolve and search engines become more…
I Asked 12 SEOs What Their Favorite SEO Books Are
I asked 12 SEOs to share what’s on their bookshelves. Here’s what they said: Authors: Stephan Spencer, Eric Enge, Jessica Stricchiola First published: 6 November 2009 Recommended by: Aleyda Solis…
Google Shows How To Use Alt Text For SEO
Google’s John Mueller answered a question on Reddit about image alt text and SEO, offering a comprehensive explanation of why alt text is important and why using AI for automatically…
My Top 8 Tactics Shared By 107 SEOs
I asked the SEO community and a few experts to share advanced SEO tactics that are working for them. I received 107 replies and had the opportunity to explore where…
SEO For Paws Free Live Stream Conference To Support Pet Shelters
SEO for Paws launched earlier this year, with the previous first event attracting 300 attendees to watch five hours of non-stop live streaming. To continue the good work it does,…
How to Get Over the Fear of Creating Thought Leadership Content
Here’s the thing: We previously ran the exact same study for Wix and it did well. So we decided to replicate it for Squarespace. Quite innocuous, right? Turns out it…
YouTube Unveils 9 New Features At Made On YouTube 2024
At the “Made on YouTube” event, which was held at Pier 57 on Sept. 18, 2024, CEO Neal Mohan, product executives, and top creators introduced nine new features and tools…
The Expert SEO Guide To URL Parameter Handling
In the world of SEO, URL parameters pose a significant problem. While developers and data analysts may appreciate their utility, these query strings are an SEO headache. Countless parameter combinations…
Why & How to Track Google Algorithm Updates
Google constantly evaluates and updates its algorithms. There can be hundreds or even thousands of individual changes per year. Google does confirm some of the major updates, such as site…
WordPress Co-Founder Mullenweg Sparks Backlash
Matt Mullenweg, co-founder of WordPress.org content management system and CEO of Automattic, ended a successful WordCamp USA conference with a poorly received keynote that sharply criticized a prominent managed WordPress…
Tips for international SEO strategy and reporting — Whiteboard Friday
So when we’re in BigQuery, how do we actually build this dashboard? So BigQuery uses SQL, which is just a programming language. If you’ve used something like XL, you can…
An In-Depth Guide For Businesses
Social media marketing is all about being where your audience is. If your target audience is active on a platform, then you should be, too. And if you’re looking to…
How to Leverage AI Video Enhancements
Earlier this year, Google introduced new AI features into its Google Ads platform to help streamline work for many advertisers. One of those new features comes in the form of…
Client-Side Vs. Server-Side Rendering
Faster webpage loading times play a big part in user experience and SEO, with page load speed a key determining factor for Google’s algorithm. A front-end web developer must decide…
9 Tips To Optimize Crawl Budget for SEO
Crawl budget is a vital SEO concept for large websites with millions of pages or medium-sized websites with a few thousand pages that change daily. An example of a website…
How Pipedrive Increased Organic Sign-Ups by 33% with BOFU Content
5. Create a content refresh process Content refreshes are a large part of Pipedrive’s SEO strategy. There are many ways to optimize content, but here’s the process we’ve found most…
Google Ads Expands AI Campaign Tools To More Languages
At the digital marketing conference DMEXCO, Google unveiled plans to expand the language capabilities of its AI-powered search campaign building tool. The conversational AI experience, which guides advertisers through creating…
Google Revamps Entire Crawler Documentation
Google has launched a major revamp of its Crawler documentation, shrinking the main overview page and splitting content into three new, more focused pages. Although the changelog downplays the changes…
Content Decay and Refresh Strategies To Maintain Site Relevancy
Before I launched my agency, I worked for several others and noticed a troubling trend. Many focused solely on creating new on-site content for their clients, often neglecting older posts…
Google Brings AI Ad Image Editing To Search, Display, & More
Google expands AI-powered ad image editing to more campaigns, enhancing creative capabilities for advertisers across its platform. AI-powered image editing is expanding to search, Display, App, and Demand Gen campaigns. …
HubSpot Rolls Out AI-Powered Marketing Tools
HubSpot announced a push into AI this week at its annual Inbound marketing conference, launching “Breeze.” Breeze is an artificial intelligence layer integrated across the company’s marketing, sales, and customer…
How To Choose The Right Bid Strategy For Lead Generation Campaigns
Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting your data strategy, and…
Google Ads Rolls Out New Performance Max Insights And Controls
Google announces updates for Performance Max campaigns, including creative reporting, insights, and increased advertiser controls. Google adding new creative asset reporting for Performance Max campaigns. More insights and customization options…