Automattic Terminates 16% Of Workforce
Automattic announced that Matt Mullenweg is terminating 16% of Automattic employees, citing the need to increase productivity and the capacity to invest. The company is currently in a period of…
Studies Reveal Consumers Easily Detect AI-Generated Content
Two new studies reveal that most consumers can easily spot AI-generated content, both images and text, which may be more than marketers expected. The results suggest that brands should be…
How To Apply E-E-A-T To Your Site & Boost On-Page SEO
To crack down on misinformation in content and enforce quality guidelines, Google came up with the concept of experience, expertise, authoritativeness, and trustworthiness, or E-E-A-T (previously E-A-T). This emerged out…
Content Plan Template & How To Adapt It To Your Needs
Consistency is crucial when posting content to ensure your customers remain engaged with your business and its products. To maintain consistency, it’s essential to develop a structured posting schedule aligned…
What Marketers Need To Know About Micro Conversions In Google Ads
Micro conversions are among the most misunderstood – and underutilized – tools in a PPC marketer’s toolkit. While they don’t represent final goals like sales or leads, they can provide…
Google On Negative Authorship Signal And Mini-Site Reputation
At the recent Search Central Live NYC event, Danny Sullivan discussed what happens when a site begins publishing vastly different content on a site and how that may affect rankings,…
Google Explains SEO Impact Of Adding New Topics
Google’s Danny Sullivan discussed what happens when a website begins publishing content on a topic that’s different from the one in which it had gained a sitewide reputation. His comments…
How DoorDash Became Huge Starting With A $10 Domain Name
Garry Tan, President and CEO of Y Combinator, interviewed Tony Xu, co-founder of DoorDash, in a conversation that revealed useful insights on how to research a niche before building a…
What Marketers Need to Know
Google DeepMind has shared its plan to make artificial general intelligence (AGI) safer. The report, titled “An Approach to Technical AGI Safety and Security,” explains how to stop harmful AI…
Generative AI And Social Media: Redefining Content Creation
Social media offers a valuable channel for businesses to connect with their prospects and current customers. A whopping 63.9% of the world’s population spends time on social media. Yet, social…
How To Identify Migration Issues Quickly Using AI
Site migration issues happen. You plan, create a staging site, and then when the site goes live, there’s bound to be something wrong. Quality assurance gets thrust into overdrive the…
How To Find A Competitor’s Keywords — Next Level
Before we can identify the keywords our competitors are ranking for, we have to first identify who our competitors are in the first place. When investigating who you’re competing against…
It’s Going To Be An Issue
Google’s John Mueller and Danny Sullivan discussed why AI generated content is problematic, citing the newly updated quality rater guideline and sharing examples of how AI can be used in…
YouTube Unveils New AI-Powered Hook Generator
YouTube has announced three new features in its ‘Inspiration’ suite for creators. These tools use AI to generate fresh ideas that can help keep viewers watching. The new hook generator…
Data Shows Google AIO Is Citing Deeper Into Websites
New data from BrightEdge that was shared with Search Engine Journal shows that Google’s AI Overviews (AIO) in March 2025 have rapidly expanded in size and are shifting how traffic…
If I Am Not An SEO Expert, Is It Better For Me To Start An Agency?
Today’s question from Kazi is such an honest and important one for our industry. Kazi asks: “I’m new to this sector. Should I start an agency as an one-man employee?…
An AI-Powered Workflow To Solve Content Cannibalization
Your site likely suffers from at least some content cannibalization, and you might not even realize it. Cannibalization hurts organic traffic and revenue: The impact can stretch from key pages…
JavaScript-Loaded Images Can Be Indexed
Google’s Developer Advocate Martin Splitt recently debunked a common SEO myth. He confirmed that images loaded with JavaScript can be indexed by Google when set up correctly. Splitt shared these…
The Key To Smarter Lead Generation In 2025
Marketers have always relied on data to fine-tune their strategies. But for years, that data has been based on assumptions made from broad industry benchmarks, competitor insights, and vague trends.…
Google Confirms You Can’t Add EEAT To Your Web Pages
Google’s John Mueller offered an overview of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) at the Search Central Live NYC event and affirmed why it matters for some sites and why…
The PR Approach To SEO Success [Webinar]
Are you ready to master the art of earning high-quality editorial links? Join us on April 9, 2025, for our exclusive webinar, “Win Higher-Quality Links: The PR Approach To SEO…
Google’s Martin Splitt Reveals 3 JavaScript SEO Mistakes & Fixes
Google’s Martin Splitt recently shared insights on how JavaScript mistakes can hurt a website’s search performance. His talk comes as Google Search Advocate John Mueller also urges SEO pros to…
Hallucinations Persist In Leading AI Models
A report from the Association for the Advancement of Artificial Intelligence (AAAI) reveals a disconnect between public perceptions of AI capabilities and the reality of current technology. Factuality remains a…