MozCon Early Bird Tickets Are Live: Only 200 Available!
MozCon is officially heading to London and New York, and we’re bringing everything you love about the conference with us. 📍 London – Tuesday, August 12 at The Mermaid London…
How Much Should PPC Management Cost?
There have been lots of really good questions, but this one from Phil of Trumbull stood out: “What is the average amount companies take for running a PPC campaign?” Factors…
AI Overviews Reduce Clicks by 34.5%
Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research. We analyzed 300,000 keywords and found that the presence of an AI Overview in the…
How To Get A Job In Digital Marketing in 2025
It can be hard to get a job, especially right now it is difficult to land a job as the market has changed. There are significantly fewer jobs available for…
Its Answer To X’s Community Notes
TikTok is testing a new feature called “Footnotes” that adds extra information to videos on the platform. The test will start today in the United States. What Are TikTok Footnotes?…
Google’s New Domain Structure: What’s Next For Hreflang?
Google is making a big change to its domain structure. Soon, all country-specific Google domains will redirect to Google.com. While this change affects Google’s own domain structure, Google has clarified…
PPC Unlocked: Fast Wins For Smarter Ad Strategies
Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic decisions. While automated detection tools serve as a first line of defense,…
How AI Is Changing The Way We Measure Success In Digital Advertising
Success in PPC has historically been measured using performance indicators like click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS). However, with the rise of AI,…
How Do You Resolve A WordPress Plugin Conflict?
One of the scariest things that can occur with a WordPress user is that you install a plugin, and upon activation, you get a white screen of death. This screen,…
How to Rank for a Keyword (8 Steps)
You have a target keyword. You want to have your website appear in the search results for that keyword. How do you do that? How do you actually rank for…
My Content Can’t Be Seen When I Disable JavaScript
This week’s question comes from Thomas, who asks: I disabled the JavaScript just to check the content of my webpage, but unfortunately I could not see any content except the…
What You Need To Do Next
This post was sponsored by DAC. The opinions expressed in this article are the sponsor’s own. Authors: Dan Lauer & Michael Goodman Is the classic funnel model (TOFU-MOFU-BOFU) still relevant…
Aligning Google Ads With Your True Business Objectives
Are your paid campaigns delivering the results that really matter? If your ad strategy is focused only on cost-per-acquisition, you might be leaving long-term growth on the table. It’s time…
Microsoft Monetize Gets A Major AI Upgrade
Microsoft’s Monetize platform just received one of its biggest updates to date, and this one is all about working smarter, not harder. Launched April 14, the new Monetize experience introduces…
LinkedIn Study Finds Adding Links Boosts Engagement By 13%
A new study of over 577,000 LinkedIn posts challenges common marketing advice. It finds that posts with links get 13.57% more interactions and 4.90% more views than posts without links.…
90% Of B2B Buyers Click On Citations
Google’s AI Overviews have changed how search works. A TrustRadius report shows that 72% of B2B buyers see AI Overviews during research. The study found something interesting: 90% of its…
A Workflow For The New Age Of Content Creation
In last week’s Memo, I explained how, just as digital DJing transformed music mixing, AI is revolutionizing how we create content by giving us instant access to diverse expressions and…
Google Confirms That Structured Data Won’t Make A Site Rank Better
Google’s John Mueller answered a question on Bluesky about whether structured data helps with SEO, which may change how some people think about it. Schema.org Structured Data When SEOs talk…
Google Updated Documentation For EEA Structured Data Carousels (Beta)
Google updated the structured data documentation for their European Economic Area (EEA) carousels that are currently in beta. A notable change is that the shopping queries carousels beta testing has…
AI Overviews & SEO-Driven Content Marketing: How To Find ROI
This post was sponsored by Heeet. The opinions expressed in this article are the sponsor’s own. How do you calculate the true cost of SEO content production? Are you overspending…
LinkedIn Launches New Creator Hub With Content Strategy Tips
LinkedIn has launched a new “Create on LinkedIn” hub that helps professionals create better content, understand their stats, and use different post types. The new hub is organized into three…
OpenAI CEO Sam Altman Confirms Planning Open Source AI Model
OpenAI CEO Sam Altman recently said the company plans to release an open source model more capable than any currently available. While he acknowledged the likelihood of it being used…
Product Content Makes Up 70% Of Citations
A new study tracking 768,000 citations across AI search engines shows that product-related content tops AI citations. It makes up 46% to 70% of all sources referenced. This finding offers…
LLMs Don’t Reward Originality, They Flatten It
Originality is idealized, especially in tech and marketing. We’re told to “think different,” to coin new terms, to pioneer ideas no one’s heard before and share our thought leadership. But…
Marketing To Machines Is The Future – Research Shows Why
A new research paper explores how AI agents interact with online advertising and what shapes their decision-making. The researchers tested three leading LLMs to understand which kinds of ads influence…
How To Get Brand Mentions In Generative AI
There’s been a lot of talk recently about whether large language models (LLMs) are replacing a considerable amount of Google searches. While Google is clearly still the market leader, with…
What It Is & Why It Matters In A Cookieless World
In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase out third-party cookies in Chrome…
Top Gen AI Use Cases Revealed: Marketing Tasks Rank Low
New research shows marketers aren’t using generative AI as much as they could be. Marketing applications rank surprisingly low on the list of popular AI uses. “The Top-100 Gen AI…
How to Repurpose Your Content With AI — Whiteboard Friday
The fourth one, which is like the more fun, the actual actionable stuff that you come here for, is you’re going to map those themes to your platforms and also…
How To Install The Google Tag For Conversion Tracking
Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it, you’re flying blind, guessing what’s working and what’s wasting money.…