Product Content Makes Up 70% Of Citations
A new study tracking 768,000 citations across AI search engines shows that product-related content tops AI citations. It makes up 46% to 70% of all sources referenced. This finding offers…
LLMs Don’t Reward Originality, They Flatten It
Originality is idealized, especially in tech and marketing. We’re told to “think different,” to coin new terms, to pioneer ideas no one’s heard before and share our thought leadership. But…
Marketing To Machines Is The Future – Research Shows Why
A new research paper explores how AI agents interact with online advertising and what shapes their decision-making. The researchers tested three leading LLMs to understand which kinds of ads influence…
How To Get Brand Mentions In Generative AI
There’s been a lot of talk recently about whether large language models (LLMs) are replacing a considerable amount of Google searches. While Google is clearly still the market leader, with…
What It Is & Why It Matters In A Cookieless World
In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase out third-party cookies in Chrome…
Top Gen AI Use Cases Revealed: Marketing Tasks Rank Low
New research shows marketers aren’t using generative AI as much as they could be. Marketing applications rank surprisingly low on the list of popular AI uses. “The Top-100 Gen AI…
How to Repurpose Your Content With AI — Whiteboard Friday
The fourth one, which is like the more fun, the actual actionable stuff that you come here for, is you’re going to map those themes to your platforms and also…
How To Install The Google Tag For Conversion Tracking
Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it, you’re flying blind, guessing what’s working and what’s wasting money.…
ChatGPT Expands Memory Capabilities, Remembers Past Chats
OpenAI has added better memory features to ChatGPT. Now, the AI can remember more from your past chats. This means you’ll get more personalized responses without needing to repeat yourself.…
Google Files New Patent On Personal History-Based Search
Google recently filed a new patent for a way to provide search results based on a user’s browsing and email history. The patent outlines a new way to search within…
Wix’s New AI Assistant Enables Meaningful Improvements To SEO, Sales And Productivity
Wix announced a new chat-based AI assistant named Astro that simplifies site operations and business tasks, giving users faster access to tools and insights that support business growth, better SEO,…
Structured Data Still Essential in AI Search Era
Google leaders shared new insights on AI in search and the future of SEO during this week’s Google Search Central Live conference in Madrid. This report is based on the…
To Navigate AI Turbulence, CMOs Can Apply The Flywheel Model
Right now, as technology changes daily, chief marketing officers face exceptional levels of change and uncertainty. But it’s not for the first time (or the last). During the COVID-19 pandemic,…
HubSpot Announces 200+ Features At Spring Spotlight 2025
HubSpot has introduced over 200 product updates and features as part of its Spring 2025 Spotlight release. The updates include expanded AI functionality across the platform, enhancements to Marketing Hub…
Developing A Review & Brand Strategy Across 10 Or 100s Google Business Profiles
Google Business Profiles (GBPs) have become essential for local search visibility, customer confidence, and driving foot traffic, especially for businesses with dozens or hundreds of physical locations. Each profile acts…
What This Means For Marketers
The cost of using advanced AI has fallen sharply. Since late 2022, the price of using GPT-3.5-level AI models has dropped from $20.00 to just $0.07 per million tokens. According…
Introducing BrightEdge AI Catalyst: Innovating to Give You Complete Search and AI Visibility
We are all navigating a constantly changing search and AI landscape. As the ground shifts beneath our feet, marketers have never had a more critical time to evolve and stay…
WordPress Plugin Extends Yoast SEO
The Progress Planner WordPress plugin has announced a new integration with Yoast SEO, enabling users to take full advantage of Yoast’s features to maximize website search performance. Progress Planner Plugin…
Google Confirms Discover Coming to Desktop Search
Google has announced plans to bring Discover to desktop search. This move could change how publishers get traffic from Google. The news came from the Search Central Live event in…
The Search Analytics API now supports hourly data | Google Search Central Blog | Google for Developers
The Search Analytics API now supports hourly data Stay organized with collections Save and categorize content based on your preferences. Wednesday, April 9, 2025 A few months ago, we announced…
Ecommerce PPC Challenges & Strategies For Second-Hand Retailers
The second-hand ecommerce sector is significant. The market for global resale apparel alone reached $227 billion in 2024 and is projected to hit $367 billion by 2029. This once traditional…
Why Search Marketing & Branding Need Each Other
I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across…
How to Close the Gap Between SEO Recommendation and Execution
Struggling to turn SEO recommendations into results? Learn how clear communication and smart prioritization can bridge the gap and drive real impact. Source link
WordPress Contributor Cutbacks Cause Core Development To Stall
WordPress project leaders recently discussed how to proceed due to concern that organizations have dramatically cut back on the number of hours donated to contributing to WordPress. They decided that…
Google Merchant Center Updates: Changes For Online Sellers
Google is changing its Merchant Center rules. These updates will roll out in two phases and affect how sellers list products in Shopping ads and free listings. The changes impact…
Google Search Console Gets New Merchant Opportunities Report
Google Search Console’s new Merchant Opportunities Report lets retailers manage payment methods, ratings, and shipping policies. Google is renaming and enhancing the Search Console Shopping tab report. It’s now…
5 Smart Ways to Spy On Your Competitors’ Ads
Most marketers approach competitor analysis with the wrong mindset. They see a successful ad and think, “I should do exactly that!” This is a recipe for mediocrity. Competitors don’t always…
Humans Are Better At Writing Than AI In These Tasks
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! There is something ironic about trying to make AI content more human. But there’s also something exciting about…
How To Plan PPC Campaigns For SaaS Marketing
Planning a SaaS PPC strategy can be daunting. It often involves lengthy buying cycles, complex products to explain, and high competition. According to Gartner, B2B SaaS buyers spend 27% of…
Google Says Disavow Tool Not Part Of Normal Site Maintenance
Google’s John Mueller, at the Search Central NYC event, answered a question about what to do about toxic backlinks and responded with an overview of what goes on inside Google…