SEO news from around the world
As emerging technologies, particularly AI, reshape B2B marketing strategies, many organizations are shifting resources toward digital transformation to remain competitive. However, sidelining traditional marketing tactics to prioritize innovation can be…
I don’t think this result will come as a surprise to anyone. Websites that get more traffic in traditional organic search also get mentioned more in AI Search. Popular sites…
Google AI Mode, which officially launched in May 2025 and is now available to all U.S. users without a waitlist, represents a significant step forward in how we engage with…
SCL Deep Dive APAC 2025: Community Speakers and a New Format Stay organized with collections Save and categorize content based on your preferences. Monday, June 23, 2025 We hope you’re…
Links still matter; that hasn’t changed. While tactics have evolved, they are still one of the key signals search engines use to understand authority. In the original Whiteboard Friday video,…
The most exciting moment of your new WordPress project is right at the beginning. You have an idea that one day, you hope will soon be shared with the world.…
Google’s Martin Splitt and Gary Illyes recently addressed a common question in search marketing: how technical do SEO professionals need to be? In a Search Off the Record podcast, they…
Localizing done right can deliver serious value. Done wrong, it becomes a black hole of resources with little to show for it. To help you get it right, I turned…
When it comes to enterprise SEO, you need more than just the basics. You need tools that scale, provide deep insights, and plug seamlessly into your WordPress ecosystem. Enterprise businesses…
If your brand doesn’t resonate on a deep level with your target audience, then pouring time and energy into aesthetics and clever messaging is a waste of resources. Real brand…
If you’re not familiar with embeddings, think of them as mathematical representations of meaning. Instead of storing your literal search history, Google converts your behavior into numbers that capture relationships…
TikTok will remain operational in the U.S. through September 17, as negotiations over a potential ownership deal continue. President Donald Trump issued a third executive order delaying enforcement of the…
Paid media offers one of the fastest ways to promote a business event and get the right people to take action. Event campaigns are not just regular ads with a…
For Gen Zs, TikTok isn’t just a social feed. It’s a search engine: Nearly 1 in 10 Gen Zers are more likely to rely on TikTok than Google as a…
As AI search redefines visibility, brands must shift from ranking to relevance. This is where leadership must step up. The post Aligning The CIO, CFO & CMO For Search‑Driven ROI…
AI assistants are rewriting the rules when it comes to visibility on the web. The websites they mention are chosen based on different criteria than traditional search rankings. Instead of…
Wondering if AI Overviews (AIOs) are stealing your clicks? Are these AI answer engines eating into our traffic, or just changing the shape of it? Google’s AI Overviews now appear…
There are three types of marketing leaders right now: The one worried about performance and just had enough time in leadership meetings to hear what everyone else’s opinion is on…
Stop chasing traffic and trends without the data. We know that SEO strategies need to be more agile than ever, but staying grounded in your brand’s roots will consistently be…
Yoast SEO rushed out an update to fix a bug that introduced a known fingerprint of AI-generated content. The bug was highlighted on social media, and Yoast corrected the error…
YouTube CEO Neal Mohan announced that the platform’s short-form video format now generates 200 billion daily views during a keynote address at the Cannes Lions International Festival of Creativity. The…
Building on our previous exploration of Agentic SEO’s ideation capabilities, this article takes a closer look at the second pillar: Audit. As promised, we’ll look at how AI agents can…
Google is rolling out Search Live with voice features through its AI Mode Labs experiment. You can now have natural, spoken conversations with Search while receiving web links in real-time.…
The web is being crawled more than ever, but it’s no longer just search engines doing the crawling. AI bots are soaking up all the data they can to train…
Wix announced it is acquiring Base44, an AI-powered coding platform that enables users to create software and applications with natural language prompts, no coding experience necessary. The acquisition is a…
We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks. In this article, we’re looking specifically at the costs…
Yoast announced the addition of llms.txt capability to both the premium and free versions of their SEO plugin. Users can now add llms.txt files to their sites to future-proof them…
Stop 5 Location: South Bank Featured in: Four Weddings And A Funeral (1994), The Mummy Returns (2001), Wimbledon (2004), and more. This is also just a highly recommended spot for…
This post was sponsored by MarketBrew. The opinions expressed in this article are the sponsor’s own. Is Google using AI to censor thousands of independent websites? Wondering why your traffic…
A zero-click search is when someone Googles a question and receives the answer right away, without needing to click or visit any other websites–including yours. This sits at odds with…