Effective Marketplace SEO Is More Like Product Growth
Below, I’ve got an update on my marketplace SEO issue – and this edition is more robust, taking into account learnings from the UX study of AIOs as well as…
WordPress Performance Team Releases New Plugin
The WordPress Performance Team has released an experimental plugin that increases the perceived loading speed of web pages without the performance issues and accessibility tradeoffs associated with Single Page Applications…
Google AI Overviews Favor Major News Outlets: Study Reveals
New research reveals that Google’s AI Overviews tend to favor major news outlets. The top 10 publishers capture nearly 80% of all news mentions. Meanwhile, smaller organizations struggle for visibility…
Microsoft Clarity Announces Natural Language Access To Analytics
Microsoft Clarity announced their new Model Context Protocol (MCP) server which enables developers, AI users and SEOs to query Clarity Analytics data with natural language prompts via AI. The announcement…
How To Host Or Migrate A Website In 2025 [Plus A Checklist]
This post was sponsored by InMotion Hosting. The opinions expressed in this article are the sponsor’s own. Is your website struggling to maintain visibility in search results despite your SEO…
Custom Vs. Template Website Design: Making The Right Choice
When launching your business online you are faced with many decisions. One of these is whether to go with a template website such as WordPress, or invest in a custom…
An In-Depth Guide To Apple Search Ads
As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers…
Claude’s Hidden System Prompts Offer a Peek Into How Chatbots Work
Anthropic released the underlying system prompts that control their Claude chatbot’s responses, showing how they are tuned to be engaging to humans with encouraging and judgment-free dialog that naturally leads…
What It Takes To Stay On Top Of Local Search In 2025
Is AI Changing How Local Customers Find You? If your clients rely on local search to drive business, the landscape is shifting faster than ever. AI-driven updates are changing how…
Google Patent On Using Contextual Signals Beyond Query Semantics
A patent recently filed by Google outlines how an AI assistant may use at least five real-world contextual signals, including identifying related intents, to influence answers and generate natural dialog.…
How Can I Improve The Visibility Of My Category Pages?
This week’s Ask an SEO question comes from a medium-sized ecommerce site manager who’s run up against a common problem: “Our product pages rank well, but our category pages rarely…
New AI-Assisted Managed WordPress Hosting For Ecommerce
Bluehost announced two competitively priced managed WordPress ecommerce hosting solutions that make it easy for content creators and ecommerce stores to get online with WordPress and start accepting orders. Both…
WordPress Unpauses Development But Has It Run Out Of Time?
Automattic announced that it is reversing its four-month pause in WordPress development and will return to focusing on the WordPress core, Gutenberg, and other projects. The pause in contributions came…
Google Search Console Fails to Report Half Of All Search Queries
New research from ZipTie reveals an issue with Google Search Console. The study indicates that approximately 50% of search queries driving traffic to websites never appear in GSC reports. This…
WordPress Finally Takes Steps To Integrate AI
WordPress announced the formation of an AI Team that will focus on coordinating the development and integration of AI within the WordPress core. The team is to function similarly to…
Google Is Stealing Your International Search Traffic With Automated Translations
Since the March Core update, there’s been a huge increase in Google’s efforts to automatically translate English-language webpages into other languages. The catch? These newly translated pages are hosted on…
Google Is Stealing Your International Search Traffic With Automated Translations
Since the March Core update, there’s been a huge increase in Google’s efforts to automatically translate English-language webpages into other languages. The catch? These newly translated pages are hosted on…
Good SEO Plus Lazy Marketing Won’t Cut It Anymore
SEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a formula: plug keywords into an AI tool. Run a cookie-cutter checklist to create content. Build…
How To Create An SEO Roadmap That Actually Drives Results
Many companies approach SEO reactively – chasing rankings, responding to algorithm updates, being distracted by AI, or focusing on quick wins – without a long-term plan. But successful SEO strategies…
How CMOs Can Use Conversion Tracking & Attribution For Smarter Paid Media Strategy
For chief marketing officers of retail brands and businesses, knowing which channels and campaigns deserve the marketing budget can directly impact the success and length of their tenure. But in…
How To Launch, Grow, and Scale a Community That Supports Your Brand [MozCon 2025 Speaker Series]
Here’s what I’ll cover in my MozCon talk: Social listening before you build Before you build anything, you need to listen. Find the corners of the internet where your audience…