Targeting Spam, Not Reaction Channels
YouTube has responded to concerns surrounding its upcoming monetization policy update, clarifying that the July 15 changes are aimed at improving the detection of inauthentic content. The update isn’t a…
How to Rank Better with User Experience Marketing
The average SEO strategy begins and ends with keyword research, with keyword volume as the deciding factor in what topics will be written about. It’s an outdated approach that fails…
Should I Hire For Traditional SEO Skills Or AI-Focused Skills?
In this week’s Ask An SEO, a marketing manager asks which SEO skills are most valuable to look for in candidates today, especially with AI in the mix: “I’m a…
OpenAI Quietly Adds Shopify As A Shopping Search Partner
OpenAI has quietly added Shopify as a third-party search partner to help power their shopping search, which shows shopping-rich results. The addition of Shopify was not formally announced, but quietly…
What AI Overviews Mean For Search, SEO & Brand Trust
If you’ve been affected by AI Overviews, traffic drops, or feel uncertain about SEO’s future, then this episode is for you. Search Engine Journal’s Editor-in-Chief Katie Morton sits down with…
Is Your SEO Strategy Built for the AI Era?
The old rules no longer apply. It’s time for a smarter, AI-ready playbook. AI-driven search is changing the landscape fast. Organic traffic is dropping, visibility is shrinking, and traditional SEO…
TikTok Denies Report Claiming It’s Building A Standalone US App
TikTok has denied a Reuters report claiming it’s building a standalone U.S. app with a separate algorithm. TikTok strongly denies it is developing a separate U.S.-only version of the app.…
OpenAI And Perplexity Set To Battle Google For Browser Dominance
Credible rumors are circulating that OpenAI is developing a browser. However, the timing of the anonymous tip is curious, because Perplexity coincidentally announced they are releasing a browser named Comet.…
Internet Marketing Ninjas Acquired By Previsible
Internet Marketing Ninjas has been acquired by SEO consultancy Previsible, an industry leader co-founded by a former head of SEO at eBay. The acquisition brings link building and digital PR…
Yoast SEO Functionality Is Now Available Within Google Docs
Yoast SEO announced a new feature that enables SEO and readability analysis within Google Docs, allowing publishers and teams to integrate search marketing best practices at the moment content is…
ChatGPT Recommendations Potentially Influenced By Hacked Sites
An investigation by SEO professional James Brockbank reveals that ChatGPT may be recommending businesses based on content from hacked websites and expired domains. The findings aren’t a comprehensive study but…
How Enterprise Search And AI Intelligence Reveal Market Pulse in 2025
The last few years have fundamentally transformed how businesses and consumers discover, evaluate, and engage with brands. What began as a digital acceleration in 2020-2021 has evolved into an AI-driven…
Payment Processor Startup Finix Announces WooCommerce Plugin
Finix, a payment processing company, has launched a new WooCommerce plugin that enables WordPress merchants to integrate embedded payments directly into their stores. The new plugin enables WooCommerce merchants to…
Are AI Overviews Worth Pursuing?
When it comes to making strategic decisions about your content strategy, it pays to consider multiple factors and data points before making any drastic changes. And although I hate to…
Stop Paying the Google Ads Tax Without Realizing It
Most brands don’t know they’re wasting money on branded ads. Are you one of them? What if your Google Ads strategy is quietly draining your budget? Many advertisers are paying…
The New Role Of SEO In The Age Of AI
For most of its history, SEO has been a reactive discipline, being asked to “make it rank” once a site is built, with little input into the process. Even crazier,…
Leveraging Technical SEO To Boost Crawl Efficiency And Visibility
For all the noise around keywords, content strategy, and AI-generated summaries, technical SEO still determines whether your content gets seen in the first place. You can have the most brilliant…
How To Use New Social Sharing Buttons To Increase Your AI Visibility
People are increasingly turning to AI for answers, and publishers are scrambling to find ways to consistently be surfaced in ChatGPT, Google AI Mode, and other AI search interfaces. The…
Ahrefs Study Finds No Evidence Google Penalizes AI Content
A large-scale analysis by Ahrefs of 600,000 webpages finds that Google neither rewards nor penalizes AI-generated content. The report, authored by Si Quan Ong and Xibeijia Guan, provides a data-driven…
How To Succeed While Others Struggle With AI
It’s been suggested that agentic AI will change SEO from managing tools to managing intelligent systems that manage SEO tools, essentially turning an SEO into a worker who rides a…
Google Adds Forum Rich Results Reporting In Search Console
Google Search Console now includes a dedicated search appearance filter for discussion forum content, giving publishers new visibility into how user-generated discussions perform in search. The update applies to pages…
How To Make Microsoft Advertising Profitable
As some of you have already heard, I accepted the role of Microsoft Ads Liaison in June of 2025. That means I will start sharing Microsoft-first strategies. It doesn’t mean:…
How You Can Track Brand Authority For AI Search
I recently compared my March 2025 “What works well in LLMs” analysis with Ahrefs’ May 2025 study of 75,000 brands, and we independently arrived at the same surprising conclusion about…
Does Being Mentioned on Highly Linked Pages Influence AI Mentions?
Get the week’s best marketing content Does being mentioned on highly cited web pages lead to more mentions in AI assistants? I’m defining highly cited web pages as those with…
Human-Centered Marketing: Thought Leadership
This edited excerpt is from Human-Centered Marketing by Ashley Faus ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. Decision-makers are more likely to buy from organizations…
Why Google Ads Fails B2B (And How to Fix It)
This post was sponsored by Vehnta. The opinions expressed in this article are the sponsor’s own. Why isn’t Google Ads working for my B2B marketing campaigns? How do I improve…
This Is Why AI Won’t Take Your Job (Yet)
SEO died a thousand times only this year, and the buzzword that resonates across every boardroom (and let’s be honest, everywhere else) is “AI.” With Google releasing several AI-powered views…
Relying Too Much On AI Is Backfiring For Businesses
As more companies race to adopt generative AI tools, some are learning a hard lesson: when used without oversight or expertise, these tools can cause more problems than they solve.…
Google Seems More Biased Towards Big Brands Than ChatGPT and Perplexity
Get the week’s best marketing content Does being mentioned more on the web lead to more mentions in AI assistants? I’m defining mentions as the number of web pages that…
How To Get The Perfect Budget Mix For SEO And PPC
There’s no one-size-fits-all answer when it comes to deciding how much of your marketing budget should go toward SEO versus PPC. But that doesn’t mean the decision should be based…