How To Measure Content Revenue and Prove Success
When you pair it with an SEO tool like Moz Pro, you can show how optimising a specific page could lead to increases in traffic, what that traffic would cost…
Google Avoids Breakup As Judge Bars Exclusive Default Search Deals
A federal judge outlined remedies in the U.S. search antitrust case that bar Google from using exclusive default search deals but stop short of forcing a breakup. Reuters reports that…
Evolving From Link Juice To Entity Maps
Let’s reminisce for a moment. Do you remember how, back in 2020, we all obsessed over “link juice” and PageRank flow as far as internal links are concerned? In 2025,…
How Often Do AI Assistants Hallucinate Links? (16 Million URLs Studied)
AI assistants like ChatGPT and Claude can hallucinate URLs and direct visitors to non-existent pages on your website. But how often does it happen? To find out, we looked at…
What We Actually Know About Optimizing for LLM Search
When you search on the internet, there’s a good chance LLMs are involved somewhere in the process. If you want any chance of visibility in LLM search, you need to…
Stop Trying To Make GEO Happen
“Stop trying to make GEO happen. It’s not going to happen.” With apologies to Gretchen Wieners and the writers of “Mean Girls,” the line feels like the only way to…
All You Need to Know
Google announced AI Mode as a Labs experiment on 5 March 2025. Two months later, on 20 May 2025, Google rolled out AI Mode to everyone in the U.S. Just…
AI Mode Sees “Big Improvements” On STEM Queries
Google says AI Mode now handles complex STEM questions better and surfaces key details sooner, timed for back to school. Google rolled out an iterative update to AI Mode …
81 AI SEO Statistics for 2025 (Fresh and Original Data)
It pays to know how AI is changing search. 32% of Nasdaq companies see a strong correlation between their search visibility and stock prices. (Source) If traffic from search goes…
How to Use Google Ads Performance Max Channel Reporting
For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance Max channel…