SEO and marketing are driven by the choices that you make, and those choices should be guided by clear, trustworthy data. Having a range of sources that you track on…

Your founder’s voice is your startup’s most valuable – and often most underleveraged – asset. I see this so often with startup leaders. They either avoid posting on LinkedIn (my…

Buffer’s analysis of 11.4 million TikTok posts from over 150,000 accounts reveals that posting 2-5 times per week delivers the steepest per-post view increase. The study challenges the usual recommendation…

Google’s Liz Reid, Vice President of Search, recently said that AI Overviews shows what kind of content makes people click through to visit a site. She also said that Google…

WordPress remains the dominant force in content management systems, powering 43.3% of websites surveyed and holding a 60.7% share among sites using a CMS, according to W3Techs (October 2025). That…

Online communities have infiltrated the internet, appearing at the top of search engine results pages (SERPs) for most queries. They play an integral role in shaping brand perception, purchasing decisions,…

Google’s John Mueller answered a question about removing hacked URLs that are showing in the index. He explained how to remove the sites from appearing in the search results and…

Google Business Profile appears to be testing a feature that lets managers share the same update across multiple locations from a single dialog. Tim Capper reported seeing the option. After…

Brand safety has always been part of the conversation in digital advertising, but recent shifts in the broader media landscape have brought new layers of complexity. Advertisers today are working…

Search has never stood still. Every few years, a new layer gets added to how people find and evaluate information. Generative AI systems like ChatGPT, Copilot Search, and Perplexity haven’t…

10Web, an AI website-building platform, launched Vibe for WordPress, an AI-based site builder that works natively with WordPress. Vibe for WordPress aims to simplify and scale the process of creating…

Google’s VP of Product, Robby Stein, recently answered the question of what people should think about in terms of AEO/GEO. He provided a multi-part answer that began with how Google’s…

When conversational AIs like ChatGPT, Perplexity, or Google AI Mode generate snippets or answer summaries, they’re not writing from scratch, they’re picking, compressing, and reassembling what webpages offer. If your…

Google says it has adjusted rankings to surface more short-form video, forums, and user-generated content in response to how people search. Liz Reid, VP and head of Google Search, discussed…

Bing now supports the data-nosnippet HTML attribute, letting websites exclude specific page sections from search snippets and AI-generated answers in Bing. Websites can exclude selected sections from Bing Search snippets…

Google Search Advocate John Mueller provided detailed technical SEO feedback to a developer on Reddit who vibe coded a website in two days and launched it on Product Hunt. The…

Last week, I shared the largest usability study of AI Mode, and it revealed how users interact with the new search surface: They focus on the AI Mode text first…

TL;DR When it comes to LLM visibility, not all brands are created equal. For some, it matters far more than others. LLMs give different answers to the same question. Trackers…

Turn Data Into an Actionable AI Search Strategy AI search is transforming consumer behavior faster than any shift in the past 20 years. Many teams are chasing visibility, but few…

This post was sponsored by GatherUp. The opinions expressed in this article are the sponsor’s own. Local Search Has Changed: From “Found” to “Chosen” Not long ago, showing up in…

Is your brand ready for AI-driven SERPs? Search is evolving faster than ever. AI-driven engines like ChatGPT, Google SGE, and Bing Copilot are changing how users discover and trust brands.…

An advisory was issued for the popular WPBakery plugin that’s bundled in thousands of WordPress themes. The vulnerability enables authenticated attackers to inject malicious scripts that execute when someone visits…

Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a…

For most PPC marketers, the weeks leading up to Black Friday aren’t just doing busy work. They’re loaded with decisions, deadlines, and last-minute requests. If you’re managing Google Ads, Microsoft…

Google’s Robby Stein, VP of Product at Google, explained that Google Search is converging with AI in a new manner that builds on three pillars of AI. The implications for…

Some GA4 users are reporting that a new conversational interface called Analytics Advisor is appearing inside Google Analytics. The sighting comes from analytics consultant Himanshu Sharma, who posted screenshots on…

Google rolled out AI trending previews in Discover and will add a “What’s new” sports feed to U.S. mobile search in coming weeks. AI trending previews in Discover are live…

YouTube is launching an all-new timeline editor for Shorts that puts video clips, overlays, and audio in one unified view. The update responds to creator requests for more precise controls…