Google AI Mode Starts Rolling Out Agentic Booking In Labs
Google is starting to roll out agentic capabilities in AI Mode as a Search Labs experiment. This update enables AI Mode to find and book restaurant reservations, event tickets, and…
Advanced Strategies For Smarter Bidding, Budgets & Audiences
The holiday this year brings more competition than ever, but the shopper journey is also shifting. Consumers begin research weeks earlier, often starting in October, and rely on conversational AI…
LLM Traffic Is Shrinking
LLM referral traffic has been growing +65% year-to-date. But we should assume 0 in the future. LLM Referral Traffic Is Shrinking LLM referral traffic in B2B grew +65.1% since January…
Which Countries Have the Most AI Overviews? 108 Million Queries Analyzed
Get the week’s best marketing content We analyzed our Brand Radar database of 108 million AI Overview queries to see which countries have the most AI Overviews present in Google…
Ahrefs Data Shows Brand Mentions Boost AI Search Rankings
The latest Ahrefs podcast shares data showing that brand mentions on third-party websites help improve visibility across AI search surfaces. What they found is that brand mentions correlate strongly with…
4 Systems To Operationalize Thought Leadership
In my last article, we covered strategies that turn a founder’s voice into a pipeline driver. The most common follow-up question I get then is about how to do it…
Apple To Lean On Google Gemini For Siri Overhaul
Apple is reportedly paying Google to build a custom Gemini AI model that will power a major Siri upgrade targeted for spring 2026, according to Bloomberg’s Mark Gurman. The custom…
GEO Platform Shutdown Sparks Industry Debate Over AI Search
Benjamin Houy shut down Lorelight, a generative engine optimization (GEO) platform designed to track brand visibility in ChatGPT, Claude, and Perplexity, after concluding most brands don’t need a specialized tool…
Can You Use AI To Write For YMYL Sites? (Read The Evidence Before You Do)
Your Money or Your Life (YMYL) covers topics that affect people’s health, financial stability, safety, or general welfare, and rightly so Google applies measurably stricter algorithmic standards to these topics.…
Google Discusses Digital PR Impact On AI Recommendations
Google’s VP of Product for Google Search confirmed that PR activities may be helpful for ranking better in certain contexts and offered an explanation of how AI search works and…