Mentions, Citations, Click Loss, and the Traffic Google Won’t Show You
How much traffic do AI Overviews drive? How much awareness do they create for your brand? And how can you track that over time? These questions aren’t easy to answer—especially…
Google’s New User Intent Extraction Method
Google published a research paper on how to extract user intent from user interactions that can then be used for autonomous agents. The method they discovered uses on-device small models…
Shopify Shares More Details On Universal Commerce Protocol (UCP)
Harley Finkelstein, the president of Shopify, was recently interviewed about their open source Universal Commerce Protocol (UCP), which enables agentic AI shopping. Co-developed with Google, he explains how UCP enables…
What Is The PPC Manager’s Role In The AI Era?
Every few months, someone asks a version of the same question “What happens to PPC managers now that AI runs the platforms?” The question usually comes wrapped in anxiety, sometimes…
45 Best Subreddits For Marketing & SEO Professionals
Over the last few years, Reddit has risen in influence to be a social channel that Google elevated in it’s search engine results for it’s user-generated content and also a…
Google’s Podcast Launch, Demand Gen, ChatGPT Ads
Welcome to this week’s PPC Pulse. The big news this week centers on platform evolution: how advertisers get information, where ads show up, and what formats are gaining traction. OpenAI…
AI Mode Gets Personal, Google Warns About Free Hosting
Welcome to the week’s SEO Pulse. This week’s updates affect how AI Mode personalizes answers, which AI bots can access your site, and why your domain choice still matters for…
User Data Is Important In Google’s Ranking Systems. What We Learned From Liz Reid’s Appeal Declaration
I found some interesting things in the latest document in the DOJ vs. Google trial. Google has appealed the ruling that says they need to give proprietary information to competitors.…
If You’ve Been Investing in SEO, You’re on the Right Track With GEO: An AMA With Lily Ray
6. Should we invest in GEO, or is it just chasing a fad? Both can be true. A lot of what’s being labeled as Generative Engine Optimization overlaps with what…
BuddyPress WordPress Vulnerability May Impact Up To 100,000 Sites
A newly disclosed security vulnerability waffects the BuddyPress plugin, a WordPress plugin installed in over 100,000 websites. The vulnerability, given a threat level rating of 7.3 (high), enables unauthenticated attackers…
What is ChatGPT Atlas? – Moz
User input So that’s where the user inputs. It’s where you input your query because you’re trying to find the best pair of running shoes for you personally, not just…
56% Of CEOs Report No Revenue Gains From AI: PwC Survey
Most companies haven’t yet seen financial returns from their AI investments, according to PwC’s 29th Global CEO Survey. The survey of 4,454 chief executives across 95 countries found that 56%…
When Platforms Say ‘Don’t Optimize,’ Smart Teams Run Experiments
A quick note up front, so we start on the right foot. The research I’m about to reference is not mine. I did not run these experiments. I’m not affiliated…
TikTok US Deal Closes After Years Of Regulatory Uncertainty
A White House official said the US and China have finalized a deal to spin off TikTok’s US business to a consortium led by Oracle and Silver Lake, Fox Business…
A Breakdown Of Microsoft’s Guide To AEO & GEO
Microsoft published a sixteen page explainer guide about optimizing for AI search and chat. While many of the suggestions can be classified as SEO, some of the other tips relate…
Google Launches Personal Intelligence In AI Mode
Google is rolling out Personal Intelligence, a feature that connects Gmail and Google Photos to AI Mode in Search, delivering personalized responses based on users’ own data. The feature, announced…
10Web WordPress Photo Gallery Plugin Vulnerability
A security advisory was published about a vulnerability in the Photo Gallery by 10Web plugin that has over 200,000 installations. The vulnerability affects how the plugin handles image comments, exposing…
Five Things To Do That Will Increase Authoritativeness And Earn Links
The following are five things that anyone can do to establish authoritativeness and trustworthiness that can be communicated quickly and contribute to earning more links. The trick to this technique…
More Sites Blocking LLM Crawling
Hostinger released an analysis showing that businesses are blocking AI systems used to train large language models while allowing AI assistants to continue to read and summarize more websites. The…
NotificationX WordPress WooCommerce Plugin Vulnerabilities Impact 40k Sites
A vulnerability advisory was published for the NotificationX FOMO plugin for WordPress and WooCommerce sites, affecting more than 40,000 websites. The vulnerability, which is rated at a 7.2 (High) severity…
How Recommender Systems Like Google Discover May Work
Google Discover is largely a mystery to publishers and the search marketing community even though Google has published official guidance about what it is and what they feel publishers should…
Diagnosing Strategy Vs. Tactic Failures In A Google Ads Account
If your Google Ads campaigns are underperforming, your first instinct might be to dive into the platform. You may want to tweak bid strategies, clean up keywords, or adjust targeting.…
YouTube CEO Announces AI Creation Tools, In-App Shopping For 2026
YouTube CEO Neal Mohan announced the company’s priorities in his annual letter, previewing new AI creation tools, expanded shopping features, and format changes to Shorts. AI Creation Tools YouTube is…
Wix Introduces Harmony AI Website Builder
Wix announced the launch of Wix Harmony, a new AI-powered website builder that combines natural language site creation with Wix’s existing visual editor. The company introduced the product in New…
A Little Clarity On SEO, GEO, And AEO
The debate about AEO/GEO centers on whether it’s a subset of SEO, a standalone discipline, or just standard SEO. Deciding on where to plant a flag is difficult because every…
Building A Center Of Excellence
In every digital transformation I’ve consulted on, from global banks to manufacturing giants, the failure point isn’t usually the strategy. It’s the governance. Strategy defines where to go. Operations define…
What Profitable Google Ads Look Like in 2026
Google Ads’ Performance Max Smart Bidding is finally delivering real results for teams that know how to work with it. As marketers are forced to give PMax more control, many…
How to Make Every Click Count with Search Experience Optimization
If you’re adopting an SXO approach, you need to focus on metrics that truly reflect user experience. Start analyzing what users do after they land on your site: where they…
How To Control of Performance Max [5-Step Guide]
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. If you’ve ever watched your best-selling product devour your entire ad budget while dozens…
Data Shows AI Overviews Disappears On Certain Kinds Of Finance Queries
New data from BrightEdge shows how finance-related queries perform on AI Overviews, identifying clear areas that continue to show AIO while Google is pulling back from others. The deciding factor…