From Performance SEO To Demand SEO
AI is fundamentally changing what doing SEO means. Not just in how results are presented, but in how brands are discovered, understood, and trusted inside the very systems people now…
Google Clarifies Its Stance On Campaign Consolidation
In the recent episode of Google’s Ads Decoded podcast, Ginny Marvin sat down with Brandon Ervin, Director of Product Management for Search Ads, to address a topic many PPC marketers…
Spam, Safety, Intent, Trust Stand Between You And The Answer
Most people still think visibility is a ranking problem. That worked when discovery lived in 10 blue links. It breaks down when discovery happens inside an answer layer. Answer engines…
WP Engine Complaint Adds Unredacted Allegations About Mullenweg Plan
WP Engine recently filed its third amended complaint against WordPress co-founder Matt Mullenweg and Automattic, which includes newly s allegations that Mullenweg identified ten companies to pursue for licensing fees…
From Article to Short-Form Video That Holds Attention
Most articles don’t make good videos. The ones that do share qualities that translate naturally to 60-second formats. Identifying them before you commit production resources saves more time than any…
Hidden HTTP Page Can Cause Site Name Problems In Google
Google’s John Mueller shared a case where a leftover HTTP homepage was causing unexpected site-name and favicon problems in search results. The issue, which Mueller described on Bluesky, is easy…
15 Fixes To Improve Low Conversion Rates In Google Ads
Many Google Ads accounts generate steady traffic but struggle to turn that traffic into outcomes the business actually values, such as purchases, qualified leads, or demo requests. That disconnect usually…
What The Data Shows About Local Rankings In 2026
Reputation Signals Now Matter More Than Reviews Alone Positive reviews are no longer the primary fast path to the top of local search results. As Google Local Pack and Maps…
Anonymized Queries Make Up Nearly Half of Google Search Console Traffic
In April 2025, anonymized queries made up 46.77% of website traffic. This number is slightly higher than our 2022 study on anonymized queries. However, that’s the average. Some websites in…
Google’s Ads Chief Details UCP Expansion, New AI Mode Ads
Google’s VP of Ads and Commerce, Vidhya Srinivasan, published her third annual letter to the industry, outlining how the company plans to connect advertising, commerce, and AI across Search, YouTube,…
ChatGPT Has 12% of Google’s Search Volume but Google Sends 190x More Traffic to Websites
ChatGPT processed 2.5 billion prompts per day as of July 2025.¹ That’s 18% of Google’s 13.7 billion daily searches, based on the 5 trillion searches per day they announced in…
Your Paid Media Went Offline, Can You Survive Without It?
Hello, my fellow digital marketers! This study was born out of a question that gave me a combination of irritation and renewed curiosity: “If I turned off all paid media,…
220+ Markers That Measure Experience, Expertise, Authority, and Trust
With all the talk about brand authority shaping performance in Google, especially its AI search features, many people are wondering how to actually measure it. The answer is an E-E-A-T…
Should I Optimize My Content Differently For Each Platform?
This week’s Ask an SEO question is from an anonymous reader who asks: “Should I be optimizing content differently for LinkedIn, Reddit, and traditional search engines? I’m seeing these platforms…
Make 2026 The Year Your Business Thrives On Reddit [Webinar]
Yes, yes we all know customer behavior is changing and Reddit conversations showing up in AI search is a big part of that shift. What are you doing about it?…
Synthetic Personas For Better Prompt Tracking
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! We all know prompt tracking is directional. The most effective way to reduce noise is to track prompts…
Google Can Now Monitor Search For Your Government IDs
Google’s “Results about you” tool now lets you find and request removal of search results containing government-issued IDs. This includes IDs like passports, driver’s licenses, and Social Security numbers. …
New Data Shows Googlebot’s 2 MB Crawl Limit Is Enough
. However it also contains inline elements such as the contents of script tags or styling added to other tags. This can rapidly lead to bloating of the HTML doc.”…
Bing Webmaster Tools Adds AI Citation Performance Data
Microsoft introduced an AI Performance dashboard in Bing Webmaster Tools, giving visibility into how content gets cited across Copilot and AI-generated answers in Bing. The feature, now in public preview,…
OpenAI Begins Testing Ads In ChatGPT For Free And Go Users
OpenAI is testing ads inside ChatGPT, bringing sponsored content to the product for the first time. The test is live for logged-in adult users in the U.S. on the free…
How AI Changes Marketing Budget Spend
In paid media, many advertisers default to budgeting by ad platform, with a percentage to Google Ads, a percentage to LinkedIn Ads, etc., largely based on habit. Now, AI technology…
Why Your SEO KPIs Are Failing Your Business (And How To Fix Them)
Most SEO teams believe they need more data to report success, but what they actually have is metric debt, at least that’s what I keep seeing. The accumulated cost of…
7 Insights From Washington Post’s Strategy To Win Back Traffic
The Washington Post’s recent announcement of staffing cuts is a story with heroes, villains, and victims, but buried beneath the headlines is the reality of a big brand publisher confronting…
How to Build AI Citations — Whiteboard Friday
Step 2: Analyze the citations for each prompt Once you’ve got a short list of prompts, let’s say you’ve got up to 20 prompts that you’re working with to begin…
Google Revises Discover Guidelines Alongside Core Update
Google revised its “Get on Discover” documentation following the lauch of the February Discover core update. On its documentation updates page, Google said it added more information on how sites…
90 Days. 1 Plan. Improved Local Search Visibility
A 90 Day Plan to Prepare Every Location for AI Search AI is changing how consumers discover and choose local brands. For multi-location businesses, visibility is no longer decided only…
Microsoft’s Publisher Marketplace, Google Tag Update, Multi-Party Approvals – PPC Pulse
Welcome to PPC Pulse. This week’s PPC updates come from both Microsoft and Google, all dedicated to more “behind the scenes” work. Microsoft announced a new Content Publisher Marketplace, where…
Discover Core Update, AI Mode Ads & Crawl Policy – SEO Pulse
Welcome to the week’s Pulse for SEO: updates affect how Google ranks content in Discover, how it plans to monetize AI search, and what content you serve to bots. Here’s…
Is Google Finally Cracking Down On Self-Promotional Listicles?
Jump straight to examples of affected websites. Over the past year, one of the most common tactics for gaining visibility in AI search has been for companies to publish “listicle”…
What 1,000 Businesses Reveal About Marketing Growth in 2026
Learn The Signals Shaping Marketing, Efficiency, and AI Planning As 2026 rolls on, many teams find themselves adjusting how they approach overall business and marketing growth. What is the most…