SEO news from around the world
Vibe coding WordPress plugins with AI can raise concerns about whether a plugin follows best practices for compatibility and security. WordPress.org’s Plugin Check Plugin offers a solution for those who…
Would you let an AI agent spend $50,000 of your company’s budget without checking its work? Probably not. Right now, our marketing world is distracted. We’re busy arguing over AEO/GEO…
Chris Green helped analyze 17 million websites and co-authored the latest SEO chapter for the Web Almanac, and his conclusion should matter to anyone who does SEO for a living.…
It’s a common belief that AI-generated blog posts are inherently low-quality and inferior to their human-made equivalents. Companies that scale AI-generated content do so with the knowledge that they are…
A BuzzStream report analyzing 4 million AI citations found that press releases distributed through syndication channels barely appear in AI-generated answers. Background Press release distribution services have been marketing AI…
Every few years, the SEO industry discovers a new way to mass-produce content and convinces itself that this time it’ll work. That the sheer volume of pages will overwhelm Google’s…
Google’s Gary Ilyes and Martin Splitt discussed Googlebot’s crawl limits, providing more details about why limits exist and revealing new information about how those limits can be adjusted upward or…
Welcome to this week’s PPC Pulse. Updates focus on Merchant Center access for agencies, bidding strategy, and how PPC marketers are adapting to industry changes. Google expanded access to Merchant…
With people now increasingly asking ChatGPT questions and product recommendations, if your brand doesn’t show up in those responses, you’re invisible to them. The problem: ChatGPT doesn’t have “rankings”. At…
Welcome to the week’s Pulse: updates affect how AI Mode links work, how local discovery works in Maps, and what you can do in Search Console. Here’s what matters for…
In this episode of Whiteboard Friday, Chloe Osunsami provides 3 simple steps for crafting a successful digital PR strategy in 2026. Join her to discover how to analyze competitors, find…
Every piece of content you’ve ever published is slowly dying. That may sound defeatist, but unfortunately that’s just how the web works. Rankings slip, competitors improve, search intent shifts, and…
I wrote a LinkedIn post on this very topic a while ago, and people seemed, at least, reasonably interested. So I thought I’d expand on it a little. It is,…
Most people use “keyword intent” and “search intent” interchangeably. That’s fine as they refer to the same underlying concept: the reason behind a search query. But there’s a practical distinction…
An analysis from Discover tracking tool DiscoverSnoop adds to the post-update data available on Google’s Discover core update, confirming some patterns identified in earlier NewzDash analysis while contradicting others. The…
Google’s Gary Illyes and Martin Splitt published a podcast about Googlebot, explaining that it’s not just one standalone thing but hundreds of crawlers across different products and services, most of…
A vulnerability in the Formidable Forms WordPress plugin installed on over 300,000 websites enables unauthenticated attackers to bypass payment verification. The vulnerability affects all versions up to and including 6.28.…
For most of the past 20 years, growing travel marketing meant producing more and more output. This happened because success depended on building additional landing pages for new destinations, publishing…
Ask ChatGPT’s default and premium models the same question, and they’ll cite almost entirely different sources, according to a Writesonic analysis. GPT-5.4 Thinking, ChatGPT’s premium model, sent 56% of its…
The model breaks visibility into four quadrants: Open areas known to your brand and customers Hidden areas you haven’t communicated to your audience Blind spots you’ve missed about how customers…
Google Maps is launching Ask Maps, a conversational feature powered by Gemini that lets users ask complex questions about locations and receive AI-generated suggestions on a personalized map. The feature…
On March 3, 2026, OpenAI pushed GPT-5.3 Instant to all ChatGPT users, free and paid, with no fanfare about what else might have changed beneath the surface. Within days, SEO…
Google Search Central announced that Search Console’s branded queries filter is now available to all eligible sites, causing many SEOs to ask questions about it and Google’s John Mueller stepped…
tag inside the block). Preview Style Variation Transforms In The Editor Core blocks such as Heading, Image, Paragraph, and Button include built-in style variations. There is now a live preview…
Performance Max is Google’s “right time, right place” campaign type. On paper, it’s a unified engine that integrates Search, YouTube, Display, and Maps into a single automated bucket. While the…
WordPress published a troubled security release version 6.9.2 to patch ten vulnerabilities that also caused some sites to crash (display a white screen), so WordPress quickly followed up with a…
I enjoyed this interview with Google’s head of Search Liz Reid on the ACCESS Podcast with Alex Heath and Ellis Hamburger. Liz talked a lot about the future of Search.…
For years, communications and PR teams have warned that their budgets are under threat. In 2026, that warning has become a reality. According to industry research, budget pressure remains one…
Wednesday, March 11, 2026 Our event series, Search Central Live, is coming to Toronto, Canada on April 21, 2026 for the first time! The event series has been a great…
WordPress published security release version 6.9.2 to patch multiple vulnerabilities, but the update caused some sites to crash (display a white screen), so WordPress quickly followed up with an additional…