How to Earn Media Placements
This post was sponsored by Resolve Marketing. The opinions expressed in this article are the sponsor’s own. Link building has evolved. It’s no longer about sending templated emails asking how…
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This post was sponsored by Resolve Marketing. The opinions expressed in this article are the sponsor’s own. Link building has evolved. It’s no longer about sending templated emails asking how…
How to Decide Between Traditional SEO and AI Search AI search is dominating the conversation right now. Every marketing leader is hearing the same thing: “What’s our AI strategy?” Your…
Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to…
A federal judge has granted Amazon a preliminary injunction barring Perplexity AI from using its Comet browser agents to access password-protected Amazon accounts and systems. U.S. District Judge Maxine M.…
Peer recommendations are the most trusted information source for B2B buyers, according to a new report from Reddit and SurveyMonkey. AI chatbots ranked near the bottom. What They Found The…
Google clearly recognized that “mobile phone” and “cellular phone” were good matches. This was about a year before the Hummingbird update and text embeddings launched in Google, and a decade…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! For a while now, SERP features have made SEO for ecommerce distinctly different from other verticals like B2B…
This week’s Ask an SEO asked : “We’re getting penalized by Google for thin content, but many of our products naturally have similar descriptions. What creative solutions have you seen…
WordPress contributors have released AI Experiments 0.4.1, adding built-in image generation and AI-assisted review tools directly inside the block editor and admin interface. The update became available on March 5,…
The way people find your content, click on it, and convert from it changed this quarter. AI search went from a visibility question to a measurement and budget question, and…
This is the attention economy. The politics of personality. Trump, Farage, Polanski, Mamdani. Hate them or love them, their ability to dominate the narrative and social media is winning out…
A new study reported an increase in mental fatigue tied to heavy AI use. Marketing workers were hit hardest at 26%. A Harvard Business Review article by researchers from Boston…
Marketers are abuzz about OpenAI putting ads inside ChatGPT. That’s the wrong thing to obsess over. It’s like arguing about banner placement while the entire commercial layer of the internet…
Google’s John Mueller casually mentioned the other day that it’s possible to disavow entire top level domains (TLDs) like .xyz which can come in handy if spammers are consistently using…
In a podcast interview, Google VP of Search Liz Reid described two ways LLMs are changing what Google can index and how it ranks results for individual users. Reid told…
Robby Stein, VP of Product Google Search, posted that Google is updating AI Mode so that it surfaces more links to creators when users search for recipes. Google’s AI Mode…
Google’s John Mueller answered a question about the Disavow Tool where someone was worried about how a steady stream of links that he said were accruing to the site but…
Google’s self-referencing in AI Mode has risen to more than three times its level nine months ago, according to a new SE Ranking report analyzing 1.3 million citations. Google now…
So if it doesn’t, then, for example, we might have a query, like “write me a poem,” that doesn’t refer to anything particularly factual or fresh or topical. So you…
Welcome to SEO Pulse: this week’s updates affect how AI Overviews select sources, how far AI search has expanded across industries, and what two search engines now say about optimizing…
Most pages that rank #1 for a keyword don’t just rank for that one term. They rank for hundreds—sometimes thousands—of related keywords. Secondary keywords are how you capture that extra…
Welcome to PPC Pulse: this week’s updates focus on creative controls and video delivery across Google Ads. Google expanded beta access to text guidelines in AI Max, allowing advertisers to…
The creator of NanoClaw, an open source AI agent platform with over 18,000 GitHub stars, says Google is ranking a fake website above his project’s real site. In tests conducted…
Since Google introduced AI Max for Search campaigns, most of the discussion has focused on Google’s own benchmarks. Those benchmarks suggest advertisers can expect meaningful conversion growth without major efficiency…
At Google Search Central Live in Zurich last December, Clara Soteras spoke about how brands and ecommerce sites can use Discover as a strategy. Discover is a dominant source of…
Is your AI writing sounding robotic and generic? Learn a step-by-step process to use AI strategically while keeping your voice sharp, human, and engaging. Source link
Structured data helped machines interpret pages. It reduced ambiguity. It made entities and attributes legible to crawlers that were otherwise guessing. Agents change the job because they do not just…
Search Google for almost any product or advice question, and you’ll see Reddit threads in the results. Google ranks Reddit heavily now, and AI tools like ChatGPT and Perplexity cite…
A Practical Audit for Marketing Leaders Using Enterprise-Level Content Management Systems (CMS) AI-driven search is not a future consideration. It is already shaping how brands are discovered, evaluated, and chosen.…
Digital marketing usually gets discussed as one bucket in companies. It shows up in planning decks as a single line item, even though what sits underneath it is far more…