One of the most efficient ways to gain online traction for your website is search engine optimization (SEO). But here’s the tricky bit: You have to utilize it correctly to get the most traffic diverted towards your website.  

Today, more than 50 percent of the website traffic is gained organically through a well-crafted SEO strategy. The ratio is greater than the traffic generated through paid and social media combined. For reference, paid search practices only drive up to 10 percent of traffic, while social media platforms drive around 5 percent. 

Additionally, Google receives around 3.5 billion queries every day. But, the top-ranking organic search result on Google gets an average CTR (click-through rate) of 31.7 percent. However, Google grows and changes with an ever-evolving algorithm, making the ranking criteria even harder with every update. This means it is essential for businesses and entrepreneurs to improve their strategy time and time and again – for good! 

If you are a business, website owner, entrepreneur or marketer struggling to increase web traffic, this guide will help you move forward. Read on to learn more about some of the best strategies you must implement for your website into 2022:

The Key to Increased Web Traffic 

The first and foremost rule to increase your traffic is to strive to appear on the first page of the search engine results pages (SERPs). Once you start seeing better organic ranking after months of effort and hard work, you will automatically gain a hike in your web traffic. The best thing about organic traffic and ranking is that it lasts! All the traffic gained through organic SEO will be long-lived.

Now that you know SEO is ever-evolving and you need to adapt to Google’s algorithms to rank on top, these strategies will help you maintain an edge in 2022 and the future:

4 Robust SEO Strategies To Leverage for Increased Traffic on Website

What follows are some strategies to generate traffic for online business growth. However, the first thing you need to realize is that you will need to modify your strategy time and time again with each Google algorithm update. In addition, you need to stay updated with Google Trends to prioritize the tools for different strategies at different times. That said, here are four tried-and-tested techniques:

Optimize Core Web Vitals for the Ultimate User Experience

Google introduced three new measures for assessing and improving user experience in 2020. These three metrics, called the Core Web Vitals, included loading, interactivity and visual stability. All three metrics primarily target and improve the page speed of the website. Additionally, optimizing your Core Web Vitals scores for SEO and web design should drastically improve your site’s user experience (UX).

The Core Web Vitals mean webmasters will have to pay close attention to these details and optimize to rank higher on the SERPs. 

Many people ask how it works. Well, the mechanism is simple. When two pages are equal in terms of valuable content, quality of information and optimization, Google will likely rank one with better Core Web Vitals higher.

Core Web Vitals is one of Google’s ranking criteria, which means you’ll have to pay attention to them if you want to rank on the first page.

Emphasis on Keyword Research

More than 50 percent of searches on the web are zero-click searches. This means more than half of the searches end without further clicks. This is because rich results on the SERPs often provide complete information that leaves no need for the visitors to dig deeper.

Adding menus, contact information, featured snippets and frequently asked questions (FAQs) guides searches on the path to the right information. However, to appear at the top of the SERPs, you need to optimize all your information with the right keywords for Google.

Also, with such a tight competition, research is the foundation of any strategy. So you need to research your keywords before creating any content for your website. Keywords are like a hook that fetches traffic to your website and increases sales for your business seamlessly.  

Here are a few ways to go about it:

  • Look for long-tail keywords related to your business and incorporate them into your content naturally.
  • Use SEO tools to research the keywords and competitors within your niche.
  • Understand the keyword volume required, trending keywords and the most-searched words.

Adhering to these points helps you put up perfectly optimized content that ranks on the SERPs and converts effortlessly. 

Creating Unique Content for Your Website 

A rule of thumb must be noted when competing on the SERPs – Google doesn’t want anything less than unique and original. Since content is the most essential tool to form your online business, you need to make it unique, informational, valuable and highly optimized to gain the most organic traffic. 

There are hundreds and thousands of websites with similar content; using the same content in a new way or repurposing it may not make you any different. But coming up with something new, informative and engaging will appeal to your audience and Google. 

To start, you can provide more content options to your customers: product or service reviews, testimonials, customer milestones and customer stories. These are a few content elements that save your effort and provide more value for your site visitors. 

Furthermore, you can define different things on your platform to build trust among your audience. Here are a few things to consider:

  • Your milestones
  • Number of clients in your first five years
  • Number of clients in your first 10 years
  • Your annual turnover
  • Company values and missions
  • How your company contributes to the community
  • Blogs that talk about your products
  • Blogs that demonstrates how to use each one of your products
  • Blogs about the competition in your market and what makes you different

These stories are the most authentic and original content your company can generate. 

Including Voice Search in Your Strategy

As technology evolves, you can leverage these new technologies to rank higher on Google. One such impressive example of this is voice search. We have known about this feature for quite some time now, but businesses didn’t fully understand how useful it could be for SERP rankings.

According to Google, 27 percent of the entire global population has started using voice search when browsing via their phones. And the number will only rise, as more than half of all smartphone users will likely start using voice search very soon. 

Since voice search’s popularity is increasing, it is becoming necessary for websites to optimize voice search for better SEO results. This is something you must not overlook in 2022 and the coming years. 

Wrapping Up

As time passes, Google puts increasingly greater emphasis on audiences’ preferences, and all upcoming algorithms will require businesses to offer more value through their content and platforms. These are some of the most significant (and somewhat evergreen) SEO trends that businesses, marketers and SEO specialists must be familiar with to rank higher – even after an unexpected algorithm update.

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By Margaret Blank

At the moment I am an expert-analyst in the field of search engine optimization, leading several projects and consulting on website optimization and promotion, I am actively involved in various thematic seminars and conferences.

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