SEO is extremely crucial for any business, regardless of its size, sector or objective, for so many reasons. Firstly, your reputation and the size of your audience are strongly related. Secondly, it offers a scalable prospect for most startups, which contributes to the development of businesses and long-term planning. Thirdly, it helps you become competitive with your business. In a world where online and offline companies both spend on digital marketing, this is extremely critical to the success of your business.

Here, it is pertinent to note that stores are rapidly shifting from the age-old brick-and-mortar corner store concept to online and virtual sales outlets. This trend has gained a whole lot of speed during the pandemic-induced lockdowns all over the world. Hundreds of millions of bored people all over the globe took to the internet and online shopping not only to purchase necessities but also to help pass the time. Stores with solid SEO techniques have been able to gain the most during this time.

Here are the five main reasons why SEO is so important for startups worldwide:

1. Credibility Boost

The first thing you must realize is that in every aspect that matters, your SEO strategy provides you a direct boost of efficiency. First, you’ve got the credibility boost because a good ranking on search engine results pages (SERPs) shows users that your content is high-quality and that you are a high-authority source.

The first answer on Google is always more believable than the second, third or ninth option. So the easiest method to achieve this is to invest in your SEO and try to position yourself as an authority in the field. With this approach, your arguments become credible on their own, rather than seeking to earn credibility.

It is very simple: People buy what they see, and if your product happens to catch their attention first, they will believe in it and be one step closer to making a purchase decision. Here, the mere fact that it is right on top of their search results will be a great boost to your overall credibility.

2. Higher Traffic Volume

The volume of traffic you receive with your present rank and an increase that will come from the improvement of your SEO is another factor that you need to take into account. You see, the number of visitors your website receives affects your ranking on search engines immediately. Around 33 percent of all internet users click the first search results. Approximately 95 percent of individuals find on page one what they are seeking. In other words, your SEO rank will have a direct influence on your business model and the number of visitors you are receiving.

It’s a self-perpetuating cycle. The more visitors stay on your site, the higher your rankings will be. And as a consequence, the longer it will remain in the top 10 of search engines’ lists. As long as you keep the bounce rate low and people remain on your site for a long enough time, you’re good to go. Google’s AI-based algorithms will see that you are providing people with value and they will ensure that you continue to stay on top of the heap.

3. Uniqueness

You will certainly not compete as a small company for some of the industry’s most widely utilized keywords. For example, if you create a pet shop, you have very little probability of getting the highest result for the term “pet shop.” Thankfully, you can solve this problem by using clever unique keywords and local SEOs. You will get a lot more competitive as well. This reduces your scope and targets people who are most likely to become your clients.

As long as you target people in your immediate geographic area, you will be able to bolster your business to a good extent.

4. Customer Behavior

One of the biggest problems you have as a company is figuring out who your target audience is. This is one of the main advantages of SEO – it provides entrepreneurs with information on their consumer behavior, therefore enabling them to enhance their awareness. You have a unique insight into how your average audience member’s mind operates by studying the way they utilize search engines, allowing you to adapt your digital marketing strategy to suit your target audience’s demands.

As with all businesses, knowing your customer is the key to success. Once you understand what is going on in the mind of the customer, you will be able to understand their needs and wants and fulfill them accordingly.

5. It Produces Results

There has been a perception in the past that you can never really know what return on investment (ROI) you are earning from which marketing effort, individually. You thus spread your marketing investments and hope for the outcomes you are looking for at least one of them. This isn’t the case with SEO.

First, wherever it counts most, it produces your outcomes. Second, all the above indicators are nearly immediately increased. It provides you a certain amount of certitude in your decision-making process because you do not have to wait months and years for your investment to pay. It’s an enormous benefit for all.

Why You Should Hire an SEO Expert for Your Startup Online Business

SEO is crucial for the success of your company, as mentioned above. Let’s look at other reasons why you should engage an SEO consultant.

Save Time

Time, particularly in business, is worthwhile. While SEO strategies and tactics may be taught, it requires time – lots of time. You will also make some mistakes if you try to optimize your website or SEO content yourself. These errors may need to be corrected as soon as possible.

In the SEO world, a single error can cost you. For example, if you use a keyword too many times, Google may mark it as “black-hat” SEO and downgrade your ranking on the search engine accordingly. Similarly using the wrong keywords can also set back your SEO efforts. Finally, if your site has a high bounce rate (when people click on your site and move on within a few seconds), Google will take it as clickbait and remove it from its top listings. It will require a whole lot of effort to get it back up amongst the top 10 once again.

Get Even Better Results

SEO digital marketing agencies all over the world have years of experience, so you can be certain that the work is effectively carried out by them. They have dealt with companies like yours for years. They know a lot about your target demographic and can maximize the attraction of your website.

Moreover, they also increase the overall visibility of your brand to a great extent. Such companies are singularly adept at making sure that your brand stands out from the clutter and makes it to some of the top pages of search engines. They can also help to ensure that your brand remains in the limelight on a consistent basis, day in and day out. This means that, at the end of the day, you get more bang for your buck, at least as far as your SEO efforts are concerned.


Where is a location to hide something that nobody can find? Google Search’s second page. That was supposed to be a joke but rankings of the search engines are serious business and it may benefit to hire an SEO professional!

Most internet users never look beyond Google’s first page. Your potential for reaching new clients and increasing sales depends on high-quality SEO techniques.

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By Margaret Blank

At the moment I am an expert-analyst in the field of search engine optimization, leading several projects and consulting on website optimization and promotion, I am actively involved in various thematic seminars and conferences.

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