7 Writing Tips To Optimize Content for Your SEO Campaign
Everyone wants their product and website to show up on Google when a potential customer searches for something. This is why search engine optimization (SEO) copywriting is a highly important…
SEO news from around the world
Everyone wants their product and website to show up on Google when a potential customer searches for something. This is why search engine optimization (SEO) copywriting is a highly important…
When it comes to finding information on your website using the built-in search feature, customers bring their experience with them — they expect the quality of results and ease-of-use they’ve…
Every year, digital marketing and search engine optimization (SEO) experts seek to predict the future and work out what techniques will help their clients rank for target keywords and get…
Google is enigmatic and secretive about how it works and what changes with each update, and what that implies for search engine optimization (SEO) specialists. But to everyone’s surprise, Google…
SEO writing involves researching, creating, and testing content optimized to rank for a set of keywords in Google and other search engines. Over the last couple decades, search engines have…
If you’re reading this, chances are your site is underperforming. That’s okay! It happens to the best of us. But do you know you can audit your search engine optimization…
SEO is taking on greater importance in the marketing strategies of brands large and small. In fact, in a 2021 survey of BrightEdge customers, 75% of respondents indicated that the…
Less than a decade ago, it was possible to rank on the first page of Google with little more than a block of mediocre content and a handful of spammy…
As a lawyer, you should know that search engine optimization (SEO) is essential for your success. You have to get the word out about your law firm by implementing an…
The popularity of eCommerce and eCommerce mobile apps has risen over the last five years. And at the same time, acquisition expenses increased, making it more difficult for online shops…
Videos are often used when adding content to websites. They come in the form of presentations, master classes, unpacking and instructions – the choice is yours. Videos not only help…
BrightEdge here, reporting on the weather! At BrightEdge, we’ve spent a lot of time in the past year looking at how organic search varies across different industries. We shared some…
March 2022 Update: We’ve updated our data to bring you the latest insights on featured snippets and universal search Changes to the Universal Search Landscape We know Google is constantly testing and…
Another SEO roundup, another algorithm update. This time, it’s product reviews. If you publish review content, you’ll want to take notice. Google is rewarding websites that provide in-depth, unique product…
eCommerce shopping has skyrocketed since the advent of the internet and has opened doors for various brands to communicate with and reach new audiences with greater ease. eCommerce is now…
Content marketing is a digital marketing technique that focuses on offering valuable content at various customer touchpoints. Through content marketing, you can create business opportunities, build brand image and capture…
On March 31, Google announced the launch of Retail Search, a new discovery solution that could revolutionize eCommerce shopping as we know it. The tool is built to optimize product…
In the age of digitization, Google is no less than a personal assistant with answers to all our questions. Whether you are looking for restaurants near you, need reviews for…
It has been 10 years since Google first introduced its disavow tool, giving site owners more control over the impact of toxic links pointing to their websites. But since that…
Search engine optimization (SEO) is a never-ending process. It seems like every time you optimize your site, Google launches a new algorithm, and you must start all over again to…
In today’s digital world, many businesses are looking to grow their brands online, and law firms are no exception. Lawyer search engine optimization (SEO) marketing, when effectively implemented, can generate…
Whether you run a global corporation or a small business, social media has emerged as one of the most important ways to market your brand. Social media holds the potential…
You don’t need to search far to find bad SEO advice. In the current search landscape, businesses need to be constantly on their guard against incomplete, irrelevant and downright incorrect…
Two out of 10 people will click on a link based on the title. Whether you are creating an email, a social media post, a blog post, a video or…
In content marketing, the debate as old as time persists today: quantity vs. quality. It’s true that putting out content frequently used to be a great strategy for getting ranked…
There are constantly new tools being created to help make our lives easier as bloggers, businesses and social media creators. Whether you’ve built your own website from scratch or used…
Building a strong backlink profile is still relevant this year and will remain a priority for most marketers in the future. The process is quite complicated because every year, it…
As technology advances, customer preferences and expectations intensify. While traditional marketing strategies still have their place in the marketing realm, entrepreneurs must find more creative ways to stay relevant in…
If you’re a blogger, a marketer or someone who wants to write content, you most likely know writing takes a lot of effort. But here’s the reason it’s so important:…
There are plenty of general search engine optimization (SEO) practices that any business website should follow. But websites of franchise brands have a few hoops to jump through before they…