How To Combine Your SEO and Customer Journey Strategies
Think back on the last moment you made a significant internet purchase. An airline ticket, perhaps? That is exactly what I’ve been looking for: an espresso maker. A set of…
3 Types of Links Every SEO Needs in Their Arsenal
Links are the backbone of any search engine optimization (SEO) strategy. They are the bridge between your website and other websites. They provide a way to share your content with…
4 Types of Headlines To Master and How To Write Them (With Examples)
You can’t avoid writing headlines. Whether it’s a blog post, newsletter, lead magnet or web copy, writing attention-grabbing headlines is the first step to acquiring leads. The goal of a…
SEO Strategies for Small Businesses on a Limited Budget
Every business with an online presence, be it a large one or a small one, needs search engine optimization (SEO). While ranking your website as a small business, especially in…
SEO Bright Now: October 28, 2022
Happy October, all! We’re here to share with you some updates that happened in the search world over the last month, curating some of the more interesting and important happenings…
How Redesigning a Website Can Affect Your SEO Efforts
Over the past few years, we all have understood the importance of having a website for representing an online business. However, when it comes to websites, we cannot have the…
6 Ways To Use Google Trends for SEO
Every day, 8.5 billion searches take place on Google, making it the largest player in the search engine market. Imagine the insights you could get from such a large dataset!…
Search Engine Marketing for Online Retail: SEO or PPC?
Every online retailer lures visitors to the website in different ways. Some send targeted emails and encourage subscribers to check new arrivals or bestsellers. Others activate social media marketing and…
How To Implement Structured Video Data
Videos are a huge part of Google search engine results pages (SERPs). With 244.4 million video viewers in the U.S. alone, video marketing opportunities are endless. In fact, studies show…
SaaS SEO KPIs: The Importance of Choosing Key Indicators
Search engine optimization (SEO) key performance indicators (KPIs) are metrics that SaaS businesses track to measure the effectiveness and performance of their SEO campaign. Companies need to track key metrics…
SEO Campaign Management: A Complete Guide for 2022 And Beyond
Any business seeking to improve its marketing strategies and gain a competitive advantage may have heard of the term “search engine optimization,” otherwise more known as SEO. SEO refers to…
How To Use AI SEO To Improve Your Website
A wide range of industries has used artificial intelligence to manage operational processes. It has also been successfully integrated into the field of content creation, bringing more capabilities to outperform…
4 Reasons Your Clients Prefer Local Vendors: Why Invest in Local SEO Service for Your Business
What do you do to search for a product or local service provider? Open your search engine and do a little online research? Well, your customers do the same. A…
Principles of Accessibility in Content Marketing
No matter your industry, marketers need to understand the importance of accessibility. Accessible content marketing helps marginalized groups to feel seen and empowered by your brand. The last thing you…
Search Indexing and IndexNow in 2022: Trends and Best Practices
The way search engines index sites hasn’t changed substantially over the last three decades. While it is important for web admins to consistently update their processes in line with best…
What Hosting Companies Learned from the Top 5 Biggest Data Breach
Due to the ever-increasing trends of data thefts, starting and running a company today is riskier than at any point in the past. And because there are high costs associated…
Top 8 Questions To Ask Before Saying Yes to SEO Consultancy Services
In an ideal world, search engine optimization (SEO) is something you can handle on your own for your business. You know your business best, so you would know how to…
The Types of Keywords That Will Boost Your SEO
Keywords are vital in creating comprehensive and effective search engine optimization (SEO) or site optimization plans. They help with web positioning, making your brand more visible and accessible to prospective…
How To Get Live Visitors Automatically to the Product Card Pages
Every good website needs unique title tags and meta tags or, more simply, descriptions with keywords. They not only help potential customers discover your website, but more about your services…
Five Ways To Improve Video SEO and UX With Accessibility
Paul Smyth, the Head of Digital Accessibility at Barclays, believes that the need for web accessibility is justified. It is a proposition that can be summarized into these three things:…
10 eBay SEO Tips To Improve Your Store Ranking
The digital age is progressing at warp speed. All around us, we’re seeing a shift from physical stores to eCommerce stores. This means a huge opportunity for savvy online retailers,…
What’s Best for SEO?| BrightEdge
Short-Form vs. Long-Form Content: What Do Search Engines Want? Which is better for ranking in search engines, long or short content? If you’ve been in the search game for more…
Marketing System: What It Is, How It Works and Why Your Business Needs It
Artificial (AI) in marketing and business: What innovations has it brought? Even before the COVID-19 pandemic, marketers were working with large amounts of data, rising customer expectations and fierce competition.…
Why Is Duplicate Content a Threat to Your Site?
Duplicate content can bring down your website ranking and affect its domain authority (DA) scores. While Google may not directly punish a website, there’s always a risk of others reporting…
Strategizing for Intent: An SEO Guide
Optimizing for intent leads to increased performance across the board, whether measured in terms of content engagement, rankings, or conversions. It’s a core part of a successful search engine optimization…
The Intersection of Accessibility and SEO
Believe it or not, website accessibility is often overlooked when it comes to strategic planning and SEO basics. According to World Bank, 15% of people across the world are living…
Paid Advertising Pitfalls To Avoid for a Good ROI
It’s always a good idea to supplement your organic digital marketing efforts with an effective paid campaign. Paid ads can help push more leads down the sales funnel and bring…
Paid vs. Organic Marketing: Is It Really About the Balance?
There’s a lot of focus on achieving balance these days. From juggling personal and professional lives to mastering complex yoga poses, balance seems to be the answer. But in the…
How To Write Product Descriptions for Your eCommerce Store
The eCommerce industry has developed tremendously over the last couple of years. This development was triggered by the global pandemic, which took a toll on many industries. However, opening an…
What Are Featured Snippets? Conquering ‘Position 0’
Ranking number one in Google’s search results is the epitome of search engine optimization (SEO) success. Right? Except this isn’t the case anymore. The power of the much-coveted No. 1…