SEO news from around the world
LinkedIn unveils AI-powered Premium update to provide personalized career guidance for professionals navigating evolving work landscape. LinkedIn celebrated reaching 1 billion members this week by announcing an update to its…
Google resolves Discover traffic issue stemming from October core search update rollout. Google fixed a bug affecting traffic from Discover. The bug was caused by the October…
Again, we lead with a Places Pack (not shown) and the same local mall (to be fair, it’s a nice mall), followed by a number of specific brands selling kid’s…
Google announced the availability of the new dot ING top level domain that allows users to register domains that indicate verbs, nouns and adjectives that end with the ing suffix.…
Google has announced new features to connect holiday shoppers with small and local businesses, part of an ongoing effort to support smaller merchants on its platforms. In a company blog…
The data-driven realm of marketing is dynamic – what worked for you yesterday might not work today. And with constant search algorithm shifts, privacy regulations, and the unstoppable rise of…
If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be…
If you’ve ever felt like you’re on a rollercoaster ride with Google’s ever-changing algorithms, you’re not alone. Google’s Core Algorithm Updates are known for keeping you on your toes, and…
A recent feature on The Verge highlighted businesses that try to get an edge in local search rankings with clever names like Thai Food Near Me. So, I set out…
After years in the making, Google has fully transitioned to mobile-first indexing, the search engine giant announced Tuesday. This means Google prioritizes mobile versions when crawling pages and indexing content.…
Know who you/the client is talking to: Caveat: This is 1000% not as powerful as conducting research directly with your target audience via a client discovery session, user focus group,…
The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers take that contains stages from initial awareness of a product…
Google’s John Mueller answered a question on Reddit about what to do about the thousands of 404 errors reported in Google Search Console. John’s answer clarified how to approach the…
United States President Joe Biden has signed a landmark executive order establishing new standards around artificial intelligence (AI) development and use. While aimed at managing risks across sectors, the order…
Google is rolling out new capabilities to Search and Lens that will assist in solving complex math and science problems. These new tools provide step-by-step explanations, solutions, and interactive 3D…
Indexation strategy Indexation is the less glamorous but all too critical side of user-generated content. While UGC can be a catapult in scaling SEO, it’s a matter of surfacing the…
Google has provided insight into how its algorithms handle recipe website content, responding to a question on X (formerly Twitter) about whether the company prioritizes simpler, more streamlined recipes over…
The Group of Seven (G7), a group of the advanced economies of the world, agreed to a code of conduct for companies engaged in developing artificial intelligence technologies. While the…
Search engine results page (SERP) volatility occurs when there are some major fluctuations in the search engine rankings over a period of time. When there is an elevated level of…
OpenAI plans to unveil a new way to use multimodal GPT-4 with access to All Tools without switching and more document analysis capabilities. Screenshots shared by numerous ChatGPT Plus users…
If only SEO was as simple as having a list of ranking factors that Google applies to its algorithm. If only SEO was as simple as Google having one algorithm.…
Established two years ago with the primary objective of streamlining how websites signal their content changes to search engines, IndexNow has been on an impressive trajectory. As of now, 60…
Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk…
Discover five actionable tips to improve your approach to SEO auditing for greater success in this Whiteboard Friday. Source link
WordPress released the latest version of their website builder Gutenberg, introducing numerous features that make it easier to create websites with more control over the layout. Version 16.9 of Gutenberg…
Remember the days when social media was a “maybe” or a nice-to-have for businesses? When the brands most active on social media were early adopters and trailblazers? Well, those days…
Google announced today that it’s launching a new “Search Themes” feature for its automated Performance Max campaigns. This addition will allow advertisers to provide more inputs to help steer the…
I was delighted to learn that 62% of respondents already have an ethical framework. Before I get into more details, I want to define what I mean by ‘Compliance, Privacy,…
OpenAI announced the formation of a new Preparedness team tasked with assessing highly advanced foundation models for catastrophic risks and producing a policy for safe development of these models. A…
In a move that could redefine B2B lead generation, HubSpot and TikTok announced a unique integration to streamline B2B lead generation. This partnership helps businesses capture TikTok leads into HubSpot’s…