Wondering what you should focus your SEO efforts on in 2023? Our second annual, first-party data report has all the insights you need to advance your strategy. Find out the…

Twitter has come a long way from its humble beginnings in 2006 as a 140-character microblogging site. Today, more than 436 million people use the social media site every month…

When you run a business globally, your website is one of the most powerful tools to reach and communicate with your target audience. If you are conducting business offline in…

Hello, my fellow search and biddable media industry friends. For those that watch, follow, and/or troll my Twitter account, you’ve seen me on #ppcchat bashing things like Pmax, Auto-Apply Recommendations,…

Keyword research is often thought of as the keystone of SEO and provides the foundation for many SEO strategies. After all, how can you optimize your website for search engines…

Meta’s Reality Labs division, overseeing augmented and virtual reality operations, lost $3.7 billion in Q3. Here are all the details from the latest earnings report. The loss is due to…

Google’s bumper ad tool, which shortens longer videos to six-second bumper ads, is now broadly available. Here’s more information on how to use it. The tool, previously known as Bumper…

September 2022 was one of the most turbulent months of recent times for news publishers. The month started with the Helpful Content Update, which targeted low-quality, unhelpful content. That was…

Shares of Google-parent Alphabet are down sharply after the company’s latest earnings report reveals the slowest quarter for revenue growth in almost a decade. Google’s year-over-year (YOY) revenue growth is…

It may sound like something out of a “Black Mirror” episode. Still, advances in artificial intelligence (AI) now allow people to interact and hold conversations with loved ones from beyond…

Imagine you’re having a minor medical problem. Maybe every time you eat, your jaw audibly clicks behind your molars. It’s not painful, but it’s unpleasant. To find a solution to…

Your website needs traffic – the more, the better. And to do that, you need to be ranked highly in search engine results. How do you do that? With search…

See Your Site Load Through Your Visitor’s Eyes Get a good idea of what your visitors are actually experiencing when they visit your website. Notice anything loading slowly or out…

Twitter is expanding its Campaign Planner forecasting tool for advertisers to 15 additional countries and adding support for the video views objective. Initially launched in three countries, Campaign Planner estimates…

Twitter’s heavy tweeters aren’t as active as they used to be, and people who use the site regularly have markedly different interests than in years past. This information is reportedly…

Two Googlers discussed the use of stock photography in a recent Search Off the Record podcast, where they explored the relative benefits and downsides of the practice. There are many…

Meta is introducing new ways for brands to discover whether other accounts use their intellectual property (IP) on Facebook and Instagram. A tool from Meta called Brand Rights Protection is…

In this age of online reviews, your brand’s reputation is paramount. Before visiting a business, 63.6% of consumers check Google reviews. And 35% of people ranked “trust in brand” as…

In this technological and digital age, we’ve seen a rise in the importance of expanding the computer science workforce. With the demand for skill sets, such as machine learning and…

Today’s Ask An SEO question comes from Daniela in the U.K., who asks: What is best for SEO? I want to give more information about a certain aspect of my…

We are all aware of the importance of website content. A Forbes article from 2021 recommends marketers designate 25% to 30% of their budgets to content marketing. While that number…

Google’s October SEO office-hours answered whether it was okay to use automatically translated content that has been reviewed by a human and subjected to only minor editing changes. Google SEO-Office…

Meta announces six updates to Facebook Groups that allow users to share more types of content and admins to manage their community efficiently. The six new tools and features available…

Google is rolling out a new placement option for video ads that allow advertisers to target specific types of music on YouTube. The new “Music Mood Lineups” placement is designed…

In the United States, search interest in the “Super Bowl” spikes every January, so Americans can be forgiven for mistakenly thinking that it represents the biggest sporting event for “football…

This post was sponsored by NESS. The opinions expressed in this article are the sponsor’s own. “This has been a dream of mine for so many years, to do an…

AMP is an HTML framework that helps desktop-optimized sites deliver ultra-fast mobile versions of webpages. AMP is a creation of Google, which has led to claims it gives pages a…

Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of destination…