YouTube Unveils Major Update Including Dozens Of New Features
YouTube has launched over three dozen new features and design updates to enhance the user experience. Now rolling out globally, the changes are designed to give viewers more control and…
Bing Explains SEO For AI Search
AI search is inevitable so it’s vital for SEO to understand everything about it. An interview with Bing’s Fabrice Canel revealed interesting insights about this topic with some takeaways that…
How to Use SEO to Build Long-Term Brand Recognition and Visibility
The above KPIs can help you show your progress, but it requires the right methods and data tracking. To help you get started, consider the following SEO tactics to build…
Non-Search Engine Online Ad Options To Target Asia
The Asian market is growing. Aside from the usual suspects, such as China, Japan, and South Korea, other Asian countries have grown their online presence in recent years. Many other…
Microsoft’s New AI Bug Bounty Program Has Rewards Up To $15K
Microsoft launched a bug bounty program offering rewards up to $15,000 for finding vulnerabilities in AI systems, aiming to improve AI safety through external security testing. The initial scope of…
Google Introduces Structured Data For Car Dealership Inventory
Google has launched an improved method for car dealerships to display their inventory of vehicles for sale on Google Search and other Google platforms. Newly supported structured data markup simplifies…
8 Ways To Future Proof Your SEO Career In A Fast-Changing Industry
“SEO is dead!” We hear again, for what seems like the 20th time this year. “No one is using Google anymore, they’re all using TikTok for searches!” “Generative AI in…
YouTube Announces New AI Tools To Help Advertisers Reach Audiences
YouTube announced the launch of new artificial intelligence (AI) powered advertising products designed to help brands connect with relevant audiences and optimize campaign performance on the platform. The video-sharing platform…
6 Actionable Tips to Build a Sustainable Online Presence in 2024
4. Schedule reviews and refreshes for dated content It can be tempting to disregard content once it’s on your website and bringing in traffic, especially when it performs well initially.…
Ahrefs Not Renewing 15% of Legacy Accounts
Dmytro Gerasymenko, the CEO of the popular Ahrefs SEO tool announced that they will not renew about 15% of legacy subscriptions in order to improve service for the majority of…
Unleash The Power Of The Four-Day Workweek
Are you ready to shake up your agency’s work structure and discover new productivity solutions? Are you looking for ways to boost your team’s work-life balance, while driving performance and…
Jetpack WordPress Plugin Update Adds More AI
Jetpack WordPress plugin by Automattic released an updated version that expands on AI-based features and the ability to earn more from email subscriptions. Jetpack WordPress Plugin 12.7 Jetpack is a…
Google Experiments With Desktop Discover Feed
Google is running an experiment that may bring its Discover feed to desktop users. The Discover feed shows recommended content like news, weather, sports scores, and stock prices directly on…
Google To Disable Third-Party Cookies For 1% Of Chrome Users
Google has announced it will begin phasing out support for third-party cookies in Chrome by disabling them for 1% of users starting in Q1 2024. This initial deprecation comes ahead…
Brand Entity SEO – Whiteboard Friday
Comprehensive organization schema markup But for Google, you need to go a step further into semantics. Everything you just said about your brand with on-page text, say it again through…
How To Use It For SEO & Content Marketing
Google Trends is a Google tool that offers a wealth of information that is useful for SEO and content creation. From real-time search trends to related queries and category insights,…
WordPress 6.3.2 Security Update For 8 Vulnerabilities
WordPress announced it was publishing a maintenance and security release that patches multiple vulnerabilities including one that could lead to a full site takeover. Maintenance and Security Release WordPress 6.3.2…
7 Key Metrics In Measuring Content Effectiveness
Measuring content performance is the compass that guides successful digital marketing endeavors. It provides invaluable insights into what resonates with your audience – enabling you to refine strategies, optimize resources,…
Google Streamlines First-Party Data Management With New Tool
Google has announced the upcoming launch of a new tool called Google Ads Data Manager that aims to streamline the management and utilization of first-party customer data for digital marketing…
GPT-4 Jailbreak Easily Defeats Safety Guardrails
Researchers discovered a new way to jailbreak ChatGPT 4 so that it no longer has guardrails to prohibit it from providing dangerous advice. The approach, called Low-Resource Languages Jailbreak,” achieves…
Google Employees Raise Doubts About Bard
As Google expands its new AI chatbot Bard across its products, doubts about the technology’s capabilities are emerging behind the scenes. Recently leaked conversations between Google employees involved in developing…
Now Generates Images & Writing
Google is further experimenting with generative AI in SGE to create images, draft content, and enhance productivity. Google is integrating generative AI into Search to create images and draft content. …
Understand Brand Strength With Moz Pro – Next Level
Now that you know your Brand Authority score, how can you supplement this data with your Moz Pro Campaign? Before we dive in and explore, it’s highly recommended that you…
Tell WordPress How To Make It Better For You
The opportunity to tell WordPress what you need out of the CMS only comes around once a year. This year, WordPress wants to hear from SEO professionals, affiliates, recipe bloggers,…
5 Marketing Principles To Future-proof Your SEO Strategy
It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex…
Boost Your 2024 SEO Performance With Pillar Pages & Topic Clusters [Webinar]
The world of search is ever-evolving – just when you think you’ve got the hang of it, it changes again. And with AI becoming increasingly influential in shaping search results,…
AI Risks: Can Artificial Intelligence Affect Your Brand Equity?
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Brand equity — that intangible asset that sets…
10 Underutilized Levers Across Google and Microsoft Ads
Part of what makes digital advertising challenging is that UIs change just as constantly as algorithms. It can be tough to stay on top of all the changes and tasks…
Ranking Factors That Changed In 2023
There have been significant changes in the world of search over the past year, making the concept of ranking factors increasingly difficult to categorize. Not only has Google changed how…
Celebrating Canada’s Small Business Month With Sustainable Local Biz Tips
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Happy Small Business Month to the 1.19 million…