In my last column, I addressed the business benefits of an International SEO Strategy, and the first benefit was to complement your broader global strategic plan. This is a critical…

Now that RSAs (responsive search ads) have replaced ETAs (expanded text ads) in Google Ads, it may be time to rethink your strategies for optimizing ads. Optimizing RSAs takes a…

I’ve spent all 23 years of my advertising career in agencies. I’ve never had an “in-house” SEO job. I think working in an advertising agency – particularly in an agency…

Why do so many marketers keep asking, “How do social media algorithms work?” Because the algorithms for the major platforms can change quickly. But, marketers should also keep asking, “Which…

Always keep in mind that how you leverage channels and different content formats may need to change when you go international. Once again: The marketing wisdom from home may not…

The number of online surveys has risen dramatically in the past decade, according to the Pew Research Center. From short social media polls to lengthy feedback forms, it’s never been…

Deepfake technology is changing the way people see digital marketing. Though marketers are still in the early stages of experimenting with deepfakes and deepfake technology, these videos convey a more…

The basic definition of ad rank has not changed over the years. Ad rank is the value that determines your ad position on Google Search, relative to other ads. While…

Online search is more often than not the starting point in a local consumer’s quest for products and services nearby. In fact, 78% use the Internet to find information about…

It’s no secret that content is time-consuming. However, some marketers are so focused on whittling down that time, on cutting corners just to “get something out,” that they ultimately end…

Google is launching a redesigned version of Google News on desktop that users can customize to meet their information needs. This update adds: The ability to add filters Customizable topics…

When launching a new product/company or pitching for additional funding, forecasting against your TAM (total addressable market) is a key component. The TAM is a key part of a user…

LaMDA has been in the news after a Google engineer claimed it was sentient because its answers allegedly hint that it understands what it is. The engineer also suggested that…

If you’re looking for sustainable growth opportunities and meet the following criteria, you’re in the right place. Your agency has not reached the multi-million dollar mark yet. Your agency is…

On Monday, June 20, TikTok hosted its first-ever company event at the 2022 Cannes Lions International Festival of Creativity. Several leaders of the social media platform were on hand to…

When I describe SEO, I explain that it is a mix of marketing, technical know-how, and psychology. From a marketing perspective, you must have an overall understanding of your product,…

Alongside any PPC effort, it is worth setting up a companion remarketing campaign. Too often, campaigns target all users with the same ads and the same bids – users who…

Marketers use the terms search query and keyword interchangeably with no ill intention, but how the two terms differ needs to be clarified. Because not knowing the difference between a…

Are your Instagram posts not bringing desired results? Then maybe you need to think about reshaping your strategy and create a content plan. Content plans can help guide how you…

It all comes down to a local content gap analysis. Local keyword research is only a part of the equation – albeit an important one. The next part of the…

Creating relevant, engaging, original content for your audience on a regular schedule is a necessary aspect of any content marketing strategy. The more content you create, the more keywords your…

The real estate market is more competitive than ever. And smart realtors need a way to stand out from the crowd. But, the days of throwing up a billboard with…

It’s the bread and butter of your career, but possibly also the bane of your existence. Calling to targets like a siren’s song, whether they’re in the office down the…

Google announced a new technology called LIMoE that it says represents a step toward reaching Google’s goal of an AI architecture called Pathways. Pathways is an AI architecture that is…

Meta CEO Mark Zuckerberg announced that Instagram will soon begin testing a full screen redesign of its main feed. If you blinked you may have missed Zuckerberg’s announcement, as it…

Google contributes a large percentage of traffic to many healthcare websites. For doctor appointment bookings, 57% of patients start by using online search. And when patients are searching for a…

Non-profit organizations can benefit greatly from exposure online. SEO is a great way to gain organic traffic, regardless of the mission of the organization and the intent of the searcher.…