Out of many direct conversations I’ve had in the industry, there’s a mixed reaction to how much AI might impact SEO and search. It depends on your business model as…

What I’m about to say will feel uncomfortable to a lot of SEOs, and maybe even some CEOs. I’m not writing this to be sensational, and I know some of…

Artificial intelligence is changing how the web works. Search engines, voice assistants, and generative platforms are altering how people find information and make decisions. The internet is no longer built…

WP Engine filed a Second Amended Complaint against Automattic and Matt Mullenweg in response to the September 2025 court order that dismissed several counts but gave WP Engine an opportunity…

Microsoft has shared guidance on structuring content to increase its likelihood of being selected for AI-generated answers across Bing-powered surfaces. Much of the advice reiterates established SEO and UX practices…

If you’ve read “From Line Item to Leverage” or “Who Owns Web Performance?,” you know I’ve argued that enterprise SEO failures are rarely due to incompetence or lack of effort.…

Google is updating its demand source management by replacing the Ad Networks blocking control with a new Authorized Buyers control in AdSense. This change affects how you control which demand…

What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not…

Turn insights into smarter conversions and higher ROI. AI is changing how customers convert. Are your landing pages and CRO strategies keeping up? Each missed lead is lost revenue. Relying…

Search Atlas held an event last week to showcase new capabilities and improvements to their SEO platform which make it easier for digital marketer to scale SEO and take on…

Our new usability study of 37 participants across seven specific search tasks clearly shows that people: Read AI Mode Rarely click out, and Only leave when they are ready to…

This edited excerpt is from “The 10 Principles of Effective Social Media Marketing” by Jon-Stephen Stansel ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. People log…

AI Mode is Google’s most powerful AI search experience, providing answers to complex questions in a way that anticipates the user’s information needs. Although Google says that nothing special needs…

Marketing professionals rank among the most vulnerable to AI disruption, with Indeed recently placing marketing fourth for AI exposure. But employment data tells a different story. New research from Yale…

OpenAI has launched a new app ecosystem within ChatGPT, along with a preview of the Apps SDK, enabling developers to create conversational, interactive applications based on the Model Context Protocol.…

Creators have reported view declines on YouTube since mid-August. YouTube’s official Liaison account says the change wasn’t on YouTube’s side and points to a widely shared explanation on X: an…

Builderius WordPress website builder announced the ability to develop sites using GraphQL together with AI. The new functionality enables developers to use the power of GraphQL with the assistance of…

Where is search going to develop? Is ChatGPT a threat or an opportunity? Is optimizing for large language models (LLMs) the same as optimizing for search engines? These are some…

AI-driven search is rewriting the rules of discovery. ChatGPT, Perplexity, and Google AI Overviews are changing how customers find brands. Traditional rankings no longer guarantee visibility. Are you appearing where…

Google reports a data center issue is causing a partial Search disruption, affecting some pages in certain locales. Google confirms a data center issue causing a partial Search disruption. Check…

Microsoft has rolled out a redesigned Bing Places for Business platform, moving business listing management to bing.com/forbusiness and introducing a new recommendation tool with streamlined import workflows. The platform lets…

A report from Unbounce shows that unoptimized mobile landing pages are costly, finding 83% of visits come from mobile devices, yet desktop pages convert 8% better. Based on over 57…

Part of our work at OGS Media with Reddit is making it easier for brands to get on the platform the right way: transparent, authentic, and really connecting with your…

This week’s Ask An SEO question comes from a reader facing a common challenge when setting up international websites: “I’m expanding into international markets but I’m confused about hreflang implementation.…

Perplexity released its Comet browser to everyone today, shifting from a waitlist to free desktop downloads worldwide. Comet bakes an AI assistant into every new tab so you can ask…

The World Wide Web Consortium (W3C) unveiled a new logo for the organization that is designed to transcend one language family and expresses abstract qualities like timelessness and reliability. The…

Branding has never been more important. Online audiences continue to yearn for connection, and a strong brand identity can bridge the gap. Katie Morton, Editor-in-Chief of Search Engine Journal, sits…

For years, technical SEO has been about crawlability, structured data, canonical tags, sitemaps, and speed. All the plumbing that makes pages accessible and indexable. That work still matters. But in…

Artificial intelligence is transforming how people search, discover, and act on information. For chief marketing officers and senior leaders, this is not a question of whether SEO is “dead” but…

Yoast announced the release of their Brand Insights tool, which helps track and monitor brand sentiment and visibility in AI platforms like ChatGPT. The new tool, currently in beta, is…