Earlier this month, marketers from around the world joined the latest LocalU virtual conference, put on by Local University. The symposium topics were filled with local marketing tips from top…

Google search has been continually evolving since the very beginning. Over the past 10 years, much of that evolution was driven by improvements in technology but also changes in what…

Digital marketing courses are everywhere. Everyone offers them. You can take digital marketing courses from colleges, third-party organizations, and the platforms themselves. But are digital marketing courses worth it? I’ve…

Google published a strategy article about data and measurement that reviews the near future of cookies, privacy and tracking conversions. The article outlines what 2023 is going to look like…

YouTube Search Insights, a tool designed to surface valuable keyword data, will be available to all channels later this month. The launch follows a limited test period that began in…

Got NFTs, Metaverse, and web 3.0 on your marketing radar? In a world where the digital and physical meet, metaverses offer an unprecedented opportunity to brands. Lisa Buyer of The…

AdSense sent an email to publishers reminding them of a new policy related to the Russian war on Ukraine that could cause a reduction in earnings. The update is meant…

Getting a law firm to rank at the top of Google Search is often a hefty task. As one of the most competitive industries out there, legal professionals can struggle…

Google Analytics (GA4) is a quickly evolving program. Twenty-five new features have been released in the two years since its announcement. What makes this a really unique time is that…

Conversion tracking is a fundamental part of successful PPC campaigns. Given that the only way to track conversions is with conversion tracking pixels/code on your site, it makes sense to…

Amazon announced that they are raising commissions on a small group of product categories for a limited time. The new higher payout rates arrives two years after Amazon lowered fees…

Wordfence is a popular WordPress security plugin. Among the features are scanner that monitors for hacked files and a firewall with regularly updated rules that proactively blocks malicious bots. There’s…

Google announced it will be using artificial intelligence (AI) and a machine learning (ML) model to automatically update business hours and real-world road information. The goal of these initiatives is…

WordPress announced that it is reconsidering its proposal to roll out automatic WebP image generation because of the passionate opposition received for the new feature. The announcement noted that they…

On Sunday, April 10, Parag Agrawal, CEO of Twitter tweeted Elon Musk will no longer be joining the social media company’s board of directors. This comes less than one week…

According to a report released last month by the Bureau of Labor Statistics, there are currently 11.3 million job openings in the U.S. Like most other industries, marketing has been…

TikTok has proven itself more than the latest trending social craze. In fact, the short-form video sharing social network has emerged as a key player in the consumer path to…

Wordfence is a popular WordPress security plugin. Among the features are scanner that monitors for hacked files and a firewall with regularly updated rules that proactively blocks malicious bots. There’s…

Customers are searching for your business right now. Do you want to show up at the top of your local search results? Want those future customers to see your business…

Did you know 90% of the global internet population is using a mobile device to go online? What does this mean to website owners worldwide? Does that mean fewer people…

As the world’s largest social network, Facebook can be a great way for marketers to reach their target audiences through ads. With approximately 2.70 billion monthly active users, this is…

Online shopping has taken over the world. While people still run to the store to pick things up, the allure of buying just about anything from the comfort of your…

Google has created and shared a free template for visualizing your Search Console data as a bubble chart in Google Data Studio. This makes it easier than ever to analyze…

Pinterest implements a new policy impacting how information about climate change is presented in ads and organic content. An update to Pinterest’s community guidelines prohibits the sharing of false or…

In the spirit of sunlight as the best disinfectant – let’s talk about the news coming out of a Brighton SEO afterparty. To the ‘freelancer’ I had to ask to…

Who hasn’t spent hours watching cat videos, watched a farmer wake up their animals on Tik Tok, or just enjoyed a few quiet moments with their bird, spider, snake, or…

Single-page websites have gained popularity in recent years, particularly among companies advertising a single product and those targeting a specific niche. The question is whether single-page websites are good or…

Mailmodo users can create interactive AMP emails in the WYSIWYG editor. Emails become the conversion point. This allows you to quickly add: Appointment booking calendars. Carousels. Carts. Forms. Other elements…