SEO news from around the world
Topic clusters and recommender systems can help SEO experts to build a scalable internal linking architecture. And as we know, internal linking can impact both user experience and search rankings.…
We’ve been talking with search industry pros and innovators about persistent challenges, trending opportunities, and the technologies people and companies are using to stay relevant in competitive search results. One…
Google’s Page Experience algorithm update for desktop search results is now rolling out “slowly,” the company confirms. The update is scheduled to finish rolling out by the end of March.…
While Google and Microsoft Ads have many similarities, Microsoft Ads launched a unique feature to their platform. This feature is not available in Google Ads, giving Microsoft a leg up…
An informal and non-scientific poll on Twitter indicates that most SEOs, by a significantly large margin, ignore spammy links rather than spend time disavowing them. The subsequent comments aligned with…
It’s easy to publish content. It’s a lot harder to publish content that drives ROI and provides value to your target audience. On February 16, I moderated a sponsored webinar…
Security researcher at Automattic discovered a vulnerability affecting popular WordPress backup plugin, UpdraftPlus. The vulnerability allowed hackers to download user names and hashed passwords. Automattic calls it a “severe vulnerability.”…
Google advises the ‘Discovered – Currently not indexed’ status in Search Console’s Index Coverage report can last forever as there’s no guarantee every page on the web gets indexed. This…
Google is capable of crawling webpages that utilize infinite scrolling to a certain extent. Here’s how it works and the impact it has on SEO. This topic was discussed during…
Technical SEO requires technical and analytical skills together with a good understanding of how Google and other search engines work. A technical SEO must be familiar with the most popular…
TikTok has exploded onto the marketing scene as a way to reach millions of people through creative video content. Leading brands are finding all kinds of ways to take advantage…
Google’s John Mueller answered whether a content author’s expertise was important to Google’s algorithm because this plays such an important role in the Quality Raters Guidelines. John answered that he…
We’re developing a brand-new SEO guide for you — The Professional’s Guide to SEO, designed as your next-step resource once you’re comfortable with the baseline provided by the Beginner’s Guide…
Identifying and reducing resources responsible for blocking the rendering of your web page is a critical optimization point that can make or break your page speed. It can be so…
Should you allow users to leave comments on your website? They could help with SEO, as long as you’re able to moderate them, Google says. This topic was addressed by…
Without knowing what “RankBrain” means, people new to SEO may assume it refers to a technology Google uses to rank search results. That assumption isn’t far off, but not every…
Close to a third of all Google searches have local intent – that is, the searcher is looking for something nearby or located in a specific area. Often (but now…
With the continuing onslaught of automation from the ad engines like Google, should we still care about ad scripts? I believe so. Scripts are the perfect tool to execute an…
Effective location-based SEO (local SEO) can have a substantial impact on your digital marketing success comparable to any other core marketing. For a business that has a physical location, or…
We all go through painstaking efforts to improve page speed, in the hopes of benefitting from a ranking boost. Google is said to prioritize speed when it comes to ranking…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The promised page experience updates from…
Google’s John Mueller answered a question on Reddit about ranking benefits of using the keywords in the domain name. Mueller confirmed that there’s no SEO bonus for keywords in the…
Discord is an underrated gem of a community management and communications platform. This VoIP-based chat platform enables users to communicate via voice, screen share, and text. As a gamer, I…
A recent survey of 600 U.S. and Canadian small to medium-sized business owners and their employees has revealed that 57% do not have an SEO strategy – and 23% have…
Have you ever searched for yourself in Google and found information that was incorrect or outdated? It may be ancient history, and no longer reflective of who you are today,…
Search Engine Journal is hiring an Executive Editor. We need a data-driven, curious, and supportive leader who has deep experience running newsroom and content teams. Someone who knows our world…
At its core, SEO is a multi-faceted keyword, content, and competitive analysis exercise. Local SEO, by extension, includes several specific tasks geared to establishing the relevance and authority of a…
Semantic keyword clustering can help take your keyword research to the next level. In this article, you’ll learn how to use a Google Colaboratory sheet shared exclusively with Search Engine…
Robots.txt is a useful and relatively powerful tool to instruct search engine crawlers on how you want them to crawl your website. It is not all-powerful (in Google’s own words,…
A cookieless world: What will this major shakeup do for your business or clients? What impact will this hit to digital advertising have on lead quality from your paid marketing…