My last column highlighted some critical actions necessary to execute a successful International Search Engine Optimization strategy. This time, let’s take a look at the specific business benefits of creating…

In this edition of Ask An SEO, Zach from Wichita writes us: “How would an SEO specialist write a content brief for an industry expert with very little writing experience?…

Before Facebook Ads introduced its ad platform, brands had to rely on growing their social following organically. In 2022, Facebook (and its sister platform, Instagram) has become a pay-to-play market.…

Adobe announced a critical vulnerability affecting Adobe Commerce and Magento Open Source. Adobe Commerce merchants have been attacked and the exploitation of the vulnerability is in the wild right now.…

Is your business going to show up when local customers start searching? Does your listing stand out from your competitors? People searching for a local business online are usually ready…

Google announced new improvements on ad extensions to advertisers geared towards easier management. Updates are coming to sitelink, callout, and structured snippet extensions. Per Google’s research, ad extensions give users…

A global research study finds TikTok is a key part of consumers’ path to purchase, where are increasingly discovering and buying new products. The study aims to identify TikTok’s role…

John Mueller was asked if the search results are stacked against small sites, creating a situation that gives an advantage to large companies. Mueller acknowledged that big companies are hard…

The About Us page of your website is an essential source of information for all who want to know more about your business. About Us pages are where you showcase…

We know. Bounce rates and marketing analytics can be confusing. What should your bounce rate be? What’s a good bounce rate for your industry? In 2022, the answer lies within…

Premiering a video on Facebook allows your business to enter the world of live streaming without the pressure of broadcasting live footage. You get the same enhanced visibility that comes…

At Google I/O earlier last year, Google announced that it’s exploring a new technology called MUM (Multitask Unified Model) internally to help its ranking systems better understand language. Dubbed “a…

Mobile devices now account for over half of all searches on the web, though desktop reigned supreme throughout much of the internet’s short history. As smartphones became more ubiquitous, mobile…

In digital marketing, we talk a lot about what you need to do for your website and how to make it SEO-friendly for users and search bots. But how much…

Keeping up to date with advertising trends keeps you informed of the current ‘mood’ and feeds ideas for your own advertising and marketing. Just like memes on social media, it’s…

With access to millions of emails and business profiles, Google’s using its vast resources to inform businesses about tech legislation via email and numerous websites. People with Google Business Profiles,…

Google Ads rolled out a new design and features to its Search Ads 360 platform, allowing advertisers to maximize productivity and scale. The new Search Ads 360 experience helps enterprise…

You may have run across the W3C in your web development and SEO travels. The W3C is the World Wide Web Consortium, and it was founded by the creator of…

Google has integrated a new method of querying data in GA4 whereby you simply type a question or a phrase, and it creates the dashboard. Imagine if you could do…

We know SEO works. We know Influencer Marketing works. We know Affiliate Marketing works. In 2022, these three come together to give your business the extra boost needed to outperform…

Link building campaigns not meeting your goals? Feel like your efforts have become a kind of SEO groundhog day? You know, the same thing repeatedly with little to no new…

YouTube’s Chief Product Officer Neal Mohan reveals that creators will soon have new ways to monetize Shorts, livestreams, and regular videos. This information was announced today as part of an…

Google’s Search Advocate John Mueller addresses whether including publishing dates in webpage title tags has any impact as far as SEO is concerned. This topic is discussed during a recent…

The content marketing landscape continues to evolve, with an ever-increasing focus on understanding consumer intent and delivering quality, relevant, and trustworthy content. And in order to meet these needs and…

Is your search engine marketing strategy based on industry-wide best practices? Confused because you’re not getting the results you want? Not seeing results quickly enough? You may need personalized SEO…

Whether this is the first time you’ve outsourced your SEO or you have years of experience working with freelancers, going into the process with a well-structured plan will help you…

Google’s Search Advocate John Mueller recommends using original photos when publishing product reviews in order to benefit from the algorithm update that rewards in-depth research. This is stated during the…

A report from Google looks into search data to discover what careers people are pursuing following a record number of resignations over the past year. The report begins by highlighting…