SEO news from around the world
Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing? Programmatic…
WordPress announced the 6.5.2 Maintenance and Security Release update that patches a store cross site scripting vulnerability and fixes over a dozen bugs in the core and the block editor.…
The advice of producing content that aligns with Google’s E-E-A-T guidelines is universal amongst SEO professionals, but guidance on how to achieve this is few and far between. During the…
A new report from LinkedIn identifies the critical skills professionals must develop to remain competitive in today’s workforce. Communication, customer service, leadership, and adaptability top the list, reflecting a growing…
LinkedIn shared insights with Search Engine Journal about how to effectively plan and roll out new features based on their experience planning and rolling out new AI features. The insights…
As YouTube continues its push into ecommerce, it’s launching an ‘Affiliate Hub’ to make it easier for channels to earn affiliate marketing income. The Affiliate Hub, integrated into the YouTube…
Google’s Gary Illyes published an new How Search Works video that gave an inside look into how search queries are interpreted and ranked. Gary’s presentation shows an outline of the…
Now, let’s deal with the task at hand. Now that you have calmed yourself down and got a clear head, it’s time to get on with the task. There are…
The new oil isn’t data or attention. It’s words. The differentiator to build next-gen AI models is access to content when normalizing for computing power, storage, and energy. But the…
The internet is constantly changing, with websites appearing and disappearing and information being added or removed constantly. This makes it hard for people who study and analyze the internet or…
A student and researcher who leaks hidden Android features discovered a setting deep within the Android root files that enables Google Gemini directly from Google search in a way that…
Start by taking in these three home truths: 1. You’re not wrong… some people’s online behavior can be anti-social If, like the restaurant owner, you don’t want to look at…
For digital marketers wanting to include video in their content, or get inspiration, video search engines give you a simple way to sort through the millions of videos available online.…
Over the years, search engines have encouraged businesses to improve the mobile experience on their websites. Today, all websites should be mobile-first. Google prioritizes the mobile versions of websites when…
The information in this article is not intended to and does not constitute legal advice. Only your attorney or your organization’s counsel can provide assurances that the information contained herein…
Meta announced an update to its AI labeling policy, expanding its definition of “manipulated media” to go beyond AI-generated videos, to now include deceptive audio and images on Facebook, Instagram…
Now what can you do about it? Now, again, there’s no one silver bullet. If you do all these things, I hope that these would help. These have helped us…
With the expansion of generative AI and its integration into most SEO workflows and processes, coupled with the significant impact of layoffs in the tech sector, one has to ponder:…
In a Google Search Central video Google’s Gary Illyes explained part of webpage indexing that involves selecting canonicals, explaining what a canonical means to Google, a thumbnail explanation of webpage…
Webinars can be an invaluable tool for marketers. When done right, they can: But where do you start? Marketers are flooded with webinars daily, some better than others. How do…
In a recent video, Google’s Gary Illyes, a search team engineer, shared details about how the search engine assesses webpage quality during indexing. This information is timely, as Google has…
If you haven’t set up a 2024 game plan, you’re not alone. Many search engine marketers and PPC professionals are late, or just terrified of what is to come this…
Research by BrightEdge shows that traffic is surging to Perplexity and where the opportunities lie for optimizing for traffic, particularly for ecommerce . What Is Perplexity AI? Perplexity is a…
Google is pausing all ad groups that have zero impressions over the last 13 months on March 11. You’ll be able to reactivate them; however, if they remain at zero…
Google’s discussions and forums carousel in search results has sparked concern among SEO professionals, who worry that the prominence of forum content could lead to misinformation and scams. Google’s Search…
YouTube introduces new impression insights, enabling channels to see a breakdown of new and returning viewers. YouTube has introduced a new feature in Studio analytics that shows the number of…
Content: Blog posts, videos, podcasts, whitepapers, webinars, industry reports, etc. Structure: Tagged by type, solution, audience, author, industry, topic, etc. A catch-all resource section of product news, blog posts, podcasts,…
Google’s new tutorial can help you identify and resolve Interaction to Next Paint (INP) issues. Google has released a video tutorial on identifying Interaction to Next Paint (INP) issues using…
A post in the r/SEO subreddit by Google’s Danny Sullivan that was meant to dispel a misinformed observation was apparently removed by a moderator with zero explanation and then it…
Since I began doing SEO in 2012, my biggest dream has been to work as an independent SEO consultant. However, it was not until a decade later that I was…