SEO news from around the world
Wix announced a new a feature that allows businesses to create business proposals and manage payments, streamlining the process of converting prospects into clients and setting up payments. Proposals Powered…
SEO Twitter reacted strongly when I shared Sundar Pichai’s statements about Search Generative Experience (SGE) from Alphabet’s Q1 earnings call (bolding mine): “Based on our testing, we are encouraged that…
Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too, will your strategy. In the current state of paid,…
When it comes to B2B strategy, a holistic approach is the only approach. Revenue organizations usually operate with siloed teams, and often expect a one-size-fits-all solution (usually buying clicks with…
Why do visitors who start on service pages convert into leads? Because they have commercial intent. Every SEO learned this on day one of keyword research class. But let’s ask…
The need for quality SEO keeps increasing. Brands that execute an organic strategy the right way are standing out early and often – and it’s more important now than ever,…
HTML meta tags have been called one of the most important aspects of SEO for quite a long time. And you know what? This is still true. You may (and…
Welcome to the first of a two-part (and possibly more in the future) article series. I hope you gain some valuable insights for your brand or organization. I’m writing these…
The majority of WordPress vulnerabilities, about 67% of them discovered in 2023, are rated as medium level. Because of they’re the most common, it makes sense to understand what they…
If you’re an ecommerce brand or retailer, then promoting your products through Google Shopping Ads is likely a large part of your performance marketing strategy. But in today’s competitive market,…
Google is emailing advertisers to notify them it will soon begin automatically pausing low-activity keywords. According to the email, positive keywords in search ad campaigns will be considered low-activity if…
OpenAI content deal will enhance ChatGPT with the ability to show real-time content with links in response to queries. OpenAI quietly took steps to gaining more search engine type functionality…
Google unveiled four Display & Video 360 updates during IAB NewFronts 2024 on Monday morning, while the YouTube evening reception failed to make any news during their Monday evening event.…
Decide on the type of agency Before moving to an agency, research it well. Decide whether to work in a small, large, or multinational company. The benefits from the large…
Appeasing the advertising algorithms on social media and Google has always been a mix of art and science – but there are plenty of rewards, not only in terms of…
Following the recent SERPConf event, Google Search Analyst Gary Illyes shared insights that provided a glimpse into the latest trends and challenges in the SEO world. His LinkedIn post touches…
John Mueller, a Google Search Advocate, provided guidance this week regarding the path forward for websites impacted by recent search algorithm updates. The discussion started on X (formerly Twitter) by…
Google removed their documentation on manually adding publications for review to be included Google News. An announcement via new documentation advises that publishers can no longer manually add their sites…
Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets better. 🆕…
Download a PDF version of the above checklist for your office or to share with employees to ensure you’re having your best and most productive client meetings. Detailed key to…
One of the scariest SEO tasks is a site migration because the stakes are so high and the pitfalls at every step . Here are five tips that will help…
Crawlers. In the ever-evolving landscape of SEO, they’re a necessary evil. A critical component in ensuring that your content is discovered, indexed, and ranked by search engines. However, the traditional…
WordPress announced the rollout of Studio by WordPress, a new local development tool that makes it easy for publishers to not just develop and update websites locally on their desktop…
Google updated their guidance with five changes on how to debug ranking drops. The new version contains over 400 more words that address small and large ranking drops. There’s room…
Don’t treat your content passively. To get the most out of the resources you put into creating content, you have to share it. The right sharing strategy can boost your…
Google has officially completed its March 2024 Core Update, ending over a month of ranking volatility across the web. However, Google didn’t confirm the rollout’s conclusion on its data anomaly…
The IAB releases its “2024 Digital Video Ad Spend & Strategy Report” ahead of this year’s NewFronts, which kicks off on Monday, April 29. Covering Connected TV (CTV), social video,…
So let’s do priority first because this is the big one. Canonicals Firstly, we’re going to take things off in the canonicals. Suppose that we have some canonical problems across…
LinkedIn is a huge professional networking site. In fact, it is the world’s largest professional network, with more than 610 million users in more than 200 countries and territories worldwide.…
Personal branding lets you take charge of your digital footprint, ensuring that what people find when they search for you online is accurate, positive, and aligned with your professional goals.…