SEO news from around the world
It’s common for marketers to target individual keywords when creating and optimizing content. Still, topic clusters are an even more powerful way to do keyword research. With topic clustering, you…
In this week’s episode of Whiteboard Friday, Mozzer Meghan Pahinui takes you through the process we use to implement customer feedback, in the hopes that you can take it and…
Email has revolutionized the way people communicate. From facilitating remote work to monitoring bank balances, it has become an integral part of everyday life. It has also become a powerful…
Google’s John Mueller discussed heading elements with a member of the SEO community where he affirmed the usefulness of using hierarchical structure when using heading elements. Background Context to What…
We live in an age when AI technologies are booming, and the world has been taken by storm with the introduction of ChatGPT. ChatGPT is capable of accomplishing a wide…
Security threats are not unique to WordPress. Every platform, whether it’s private or open source, is under attack 24/7. Fortunately, the WordPress community provides many solutions to make the job…
Google’s parent company, Alphabet Inc., reported its fourth straight quarter of declining profits. It made $76 billion in sales over the past three months, but it wasn’t enough to meet…
Your clients trust you to create real results and hit KPIs that drive their businesses forward. Understanding the intricacies of how that works can be difficult, so it’s essential to…
Now more than ever, marketing and sales leaders are taking a critical look at where to allocate their resources and how to staff their teams. Attribution modeling is one of…
John Mueller recently made strong statements against SEO companies that provide negative SEO and other agencies that provide link disavow services outside of the tool’s intended purpose, saying that they…
OpenAI announced a new subscription service to ChatGPT called ChatGPT Plus that offers several benefits over the free version. Fans of OpenAI were wildly enthusiastic about the prospect for a…
There is concern about the lack of an easy way to opt-out of having ones content used to train large language models (LLMs) like ChatGPT. There is a way to…
Today’s consumers have an almost limitless amount of information at their fingertips. Podcasts, videos, blog posts, and social media – are just a few of the sources that can drive…
It seems like everyone these days wants to talk about artificial intelligence (AI) and its potential in search. It’s true – there is no doubt that AI will continue revolutionizing…
Google’s updated Search Console Video indexing report now includes daily video impressions and a sitemap filter feature. Google has updated the Search Console Video indexing report to provide more comprehensive…
All successful SEO campaigns rely on accurate, comprehensive data. And that process starts with the right keyword research tools. Sure, you can get away with collecting keyword data manually on…
According to a recent study by Bing, most websites have XML sitemaps, with the “lastmod” tag being the most critical component of these sitemaps. The “lastmod” tag indicates the last…
OpenAI announces the launch of ChatGPT Plus, a premium version of its popular ChatGPT chatbot. The new service aims to provide subscribers with a premium experience that includes faster response…
Yandex is the search engine with majority market share in Russia and the fourth largest search engine in the world. On January 27, 2023, it suffered what is arguably one…
Yelp published its 2022 Trust and Safety Report detailing actions it took against lead generators, fake review groups and businesses incentivizing reviews. Yelp Cracks Down on Paid Review Groups The…
Do you have a framework in place for your content strategy? In other words, do you have your plan mapped out from A to Z? Have you answered all the…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We’re back with another SEO recap…
Looking to launch a successful digital marketing campaign for your business? How do you select the best SEO keywords to expand your brand’s reach? What can you do to determine…
Scaling up. Doing things on a grander scale, ramping up productivity and output. Seeing quicker results and being able to charge more. What’s not to like? Automation is the word…
Google Search Advocate John Mueller and Analyst Gary Illyes share SEO tips for news publishers during a recent office-hours Q&A recording. Taking turns answering questions, Mueller addresses the correct use…
OpenAI, the AI research firm behind ChatGPT, has released a new tool to distinguish between AI-generated and human-generated text. Even though it’s impossible to detect AI-written text with 100% accuracy,…
OpenAI has released an update to its popular language model, ChatGPT, to enhance its accuracy and improve its ability to handle math equations. Per the January 30 release notes: “We’ve…
The search marketing community is trying to make sense of the leaked Yandex repository containing files listing what looks like search ranking factors. Some may be looking for actionable SEO…
The financial vertical is a dynamic, challenging, and highly regulated space. As such, for businesses in this vertical, optimizing local search presence and, specifically, Google Business Profile listings requires a…
ChatGPT produces content that is comprehensive and plausibly accurate. But researchers, artists, and professors warn of shortcomings to be aware of which degrade the quality of the content. In this…