Becoming a better writer takes time. From pitching your idea to getting published—it’s a long process. But what are the best ways to become a better writer, and how can…

PageSpeed Insights (PSI) is a tool provided by Google that analyzes a page’s performance and provides suggestions for improving its speed and user experience. PageSpeed Insights works by analyzing a…

We all know that link building is a crucial part of any SEO campaign. But to be successful, it is all about quality over quantity. This is where the process…

If you want to create a blog but don’t know where to start, it’s worth putting in some time to find a good blog niche. But how can you find…

First Input Delay (FID) is the time from when a user first interacts with your page to when the page responds. It measures responsiveness and is one of the three…

Largest Contentful Paint (LCP) is the amount of time it takes to load the single largest visible element in the viewport. It represents the website being visually loaded and is…

Cumulative Layout Shift (CLS) measures the visual stability of a page as it loads. It does this by looking at how big elements are and how far they move. It’s…

In 2021, Google’s Gary Illyes said on Twitter that redirect signals consolidate permanently to the new location after one year. after 1 y all signals had time to pass on…

Web analytics tools allow you to collect, analyze, and report website data. If you’re a marketer or a business owner looking to improve your site, these are the kind of…

To set goals and track and measure your performance in any campaign, you will need key performance indicators (KPIs) and benchmarks. But with so many KPIs, knowing exactly which ones…

With organic and paid search making up over 75% of all traffic in the B2B sector alone, it’s clear SEO is far from dead. If you want to start a…

If you want to make the most of your time blogging, choose the right tools because they’ll save you a lot of money and effort. But there are a lot…

When it comes to acquiring high-quality backlinks, SEOs are always looking for new and innovative ways to land killer links that their competitors can’t easily replicate. Event link building is…

Most speech recognition apps have no trouble transcribing a native speaker being recorded with a pro microphone in a quiet room. This isn’t a challenge. So to test them more…

Traffic, leads, sales—the more you get, the better. Having a singular focus on one marketing strategy can bear fruit but almost always reaches a cap. That’s where multi-channel marketing comes…

If you’re creating a new website, you’ll need to consider the website’s architecture. Structuring your website in an organized, hierarchical way gives it the best chance of ranking well in…

Do you want to rank for competitive terms without worrying about potential Google penalties? Then go white hat. In this post, you’ll learn what white hat SEO is, how it…

Linktree’s organic growth has been impressive over the last few years, but its organic traffic has dipped recently. What’s changed? Let’s find out. Linktree says it has over 35 million…

Promoting a product while low on cash—every company goes through this phase. But the good news is you don’t need to spend a ton of money to get your product…

Marketing funnels are visual representations of the stages a customer goes through, from first learning about your brand to becoming a customer. Each marketing funnel is split into three stages:…

No matter your line of work, people are searching for your business online. Let’s look at a few reasons why search engine optimization (SEO) is important. Reason 1. Organic search…

Almost all SEO strategies involve launching several pages on a website. In most instances, this is undoubtedly the way to go, but can you run a successful SEO campaign with…

Imagine all you needed to make money online was a website. You don’t have to create your own products or offer a service. Sounds good? Welcome to affiliate marketing. According…

It can be alarming if your website’s Google rankings drop suddenly. But before you make any changes, it’s important to check certain things first. 1. Check for any Google algorithm…