More time, tools, and details on the page experience update
Monday, April 19, 2021 Update on August 4, 2021: Clarified that Safe Browsing isn’t used as a ranking signal. Safe Browsing systems continue to play an important role to keep…
How we worked with you in 2020 towards a safe Search experience, without spam
Wednesday, May 26, 2021 Making sure your Google Search experience is safe and without spam is always important to us. In 2020, we invested in many innovations to keep Google…
Prevent portions of your site from being abused by spam
Wednesday, May 26, 2021 As a website owner, you might provide a few channels where your users can interact, such as forums, guestbooks, social media platforms, file uploaders, hosting services,…
The Search Central Unconference is back | Google Search Central Blog
Wednesday, June 09, 2021 You asked, and we listened. We are excited to announce that we will be hosting another Search Central Virtual Unconference on June 21st, at 3PM UTC.…
A new way to enable video key moments in Search
Monday, July 19, 2021 Since video key moments first launched in 2019, we’ve continued to expand and improve the feature. We’ve evolved the design and brought key moments to more…
Analyzing Google Search traffic drops | Google Search Central Blog
Tuesday, July 20, 2021 Suppose you open Search Console and find out that your Google Search traffic dropped. What should you do? A drop in organic Search traffic can happen…
A reminder on qualifying links and our link spam update
Monday, July 26, 2021 Web creators nowadays have many ways to monetize their websites and blogs. Some of these methods lead to the creation of outbound links that, if overdone…
Simplifying the Page Experience report | Google Search Central Blog
Wednesday, August 4, 2021 The Page Experience report in Search Console launched earlier this year to offer publishers and site owners a way to quickly understand how their sites fare…
8 Steps to Grow on a Budget
Startups are always on the lookout for scalable growth tactics that can be done with little or no money. Search engine optimization, or simply SEO, is one of them. SEO…
Search Analytics API now supports Discover, Google News, and Regex
Monday, October 25, 2021 The Google Search Console Performance reports already show data about Search, Discover, and Google News to site owners that have this type of traffic. Since we…
17 Free Online Marketing Courses to Learn Digital Marketing
We asked Twitter users to recommend their favorite free digital marketing courses and received over a hundred replies: Is there a good FREE digital marketing course that you can recommend?…
The Only 8 Link-Building Tools You Need in 2021 (Free & Paid)
Link building has been my passion for nearly a decade. Before working for Ahrefs, I worked as a link-building consultant, helping dozens of clients build hundreds of links. What I…
Timeline for bringing page experience ranking to desktop
Thursday, November 4, 2021 At I/O 2021, we previewed our plans to bring page experience ranking to desktop. Today we’re announcing more details, including the timeline for these changes. This…
How to Choose the Right Keywords for SEO
The keywords you choose can make or break your SEO campaign. If you make smart keyword choices, you’ll produce content with the potential to attract valuable organic search traffic month…
Comparing Search Volumes for 72k Keywords [A Study by Ahrefs]
There are two sources of keyword search volume data that come directly from Google: Google Search Console (GSC) and Google Keyword Planner (GKP). We decided to compare the numbers between…
What is SaaS Marketing? 8 Tactics We Use at Ahrefs
SaaS marketing is the process of building awareness, increasing interest, and acquiring more customers for a software-as-a-service (SaaS) product. As a SaaS company ourselves, we’re no strangers to the process.…
Help job seekers understand your job postings by including a complete description
Monday, November 01, 2021 We’ve uncovered an opportunity to improve your job posting pages, and it only takes a few changes to the description field. In the description section of…
180+ Terms and Definitions You Should Know
You’ve probably noticed that there’s a lot of jargon and abbreviations in SEO. So we curated and categorized all the important SEO terms and their definitions below. Click to find…
How to Create & Optimize Landing Pages for SEO (Step-by-Step Guide)
Everyone wants organic traffic to landing pages because they convert so well. And although it can be harder to rank a landing page in Google compared to, say, a blog…
Search Analytics API now supports Discover, Google News, and Regex
Monday, October 25, 2021 The Google Search Console Performance reports already show data about Search, Discover, and Google News to site owners that have this type of traffic. Since we…
Google’s Quality Raters Guidelines Demystified for SEOs
Every SEO guide ventures to solve the mystery of Google’s algorithm. But what if Google had a document telling you how it wants its algorithm to behave? Google’s Quality Rater…
How to Create a Winning Blog Content Strategy in 7 Steps
Among other things, a good blog can: Drive traffic to your business. Increase awareness of your brand and products. Bring new customers your way. Educate and nurture your customers and…
Googlebot will soon speak HTTP/2 | Google Search Central Blog
Thursday, September 17, 2020 Quick summary: Starting November 2020, Googlebot will start crawling some sites over HTTP/2. Ever since mainstream browsers started supporting the next major revision of HTTP, HTTP/2…
New open source robots.txt projects | Google Search Central Blog
Monday, September 21, 2020 Last year we released the robots.txt parser and matcher that we use in our production systems to the open source world. Since then, we’ve seen people…
New Schema.org support for retailer shipping data
Tuesday, September 22, 2020 Quick summary: Starting today, we support shippingDetails schema.org markup as an alternative way for retailers to be eligible for shipping details in Google Search results. Since…
The Search Console Training lives on | Google Search Central Blog
Friday, October 02, 2020 In November 2019 we announced the Search Console Training YouTube series and started publishing videos regularly. The goal of the series was to create updated video…
Best practices for Black Friday and Cyber Monday pages
Tuesday, October 26, 2020 The end of the year holiday season is a peak time for many merchants with special sales events such as Black Friday and Cyber Monday. As…
Google’s first virtual summit for Product Experts
Thursday, November 05, 2020 More than ever, users are relying on Google products to do their jobs, educate their kids, and stay in touch with loved ones. Our Google Product…
Timing for bringing page experience to Google Search
Tuesday, November 10, 2020 Update on August 4, 2021: Clarified that Safe Browsing isn’t used as a ranking signal. Safe Browsing systems continue to play an important role to keep…
Goodbye Google Webmasters, hello Google Search Central
Wednesday, November 11, 2020 The history behind Google Webmasters Merriam-Webster claims the first known use of the word “webmaster” was in 1993, years before Google even existed. However, the term…