SEO news from around the world
Thursday, August 18, 2022 Google Search is always working to better connect people to helpful information. To this end, we’re launching what we’re calling the “helpful content update” that’s part…
Feeling overwhelmed by the infinite options for driving traffic to your website? You’re not alone. This article doesn’t list every traffic strategy under the sun. Instead, it lists the tactics…
Zapier is an “automation platform.” If you look at this single phrase that defines its category, there is not much search demand: 200 monthly searches in the U.S. and around…
Friday, August 5, 2022 Product reviews are a valuable resource for users researching which product to buy. Product reviews often contain a list of pros and cons, which our research…
Public relations has always been a critical factor in building a brand, and it is no different in today’s digital society. Times have simply moved from billboards and press comments…
Despite Shopify handling some basic SEO best practices out of the box, it’s unlikely to be enough to take your store to the top of Google. You need to optimize…
Google aims to rank the most relevant results for searchers. So if your content isn’t relevant, it won’t rank. But relevance isn’t just about including your keyword a bunch of…
SEO is one of the most popular types of digital marketing services. But it can be challenging to sell because there are many types of SEO services and service providers…
Standard operating procedures make your work faster, easier, and more scalable. This is particularly true in the case of SEO, where a lot of the tasks are simple and repeatable.…
Started a blog but can’t get any readers? Let’s fix that. I started blogging in 2015. From a blog about breakdancing to being a professional content marketer, I’ve learned a…
Free and effective promotion tactics? Yeah, right. At the risk of sounding like a salesman, let me tell you that not only do these marketing tactics exist, but they’re also…
Whether you want to land your dream job, score a promotion, persuade a new client, or grow your blog on Google or social media, writing is one of the most…
Trying to boost your rankings on the SERPs? You’re in the right place. Implement these 15 quick SEO wins to rank higher on search engines and get more traffic. You…
You worked hard to get those top keyword rankings. But the work doesn’t end there. If your listing fails to communicate value, you can’t expect many clicks to your website.…
Over the past few years, we’ve grown the Ahrefs blog from ~5,000 to ~317,000 monthly search visits. How did we do it? Essentially, we’ve found a content creation method that…
URL parameters or query strings are the part of a URL that typically comes after a question mark (?) and are used to pass data along with the URL. They…
Most people start keyword research by entering a few broad seed keywords into a popular keyword tool, then checking keyword ideas. There’s nothing wrong with this process because it makes…
What do you do these days when you have a question? You ask Google. And what do you do when you look for a local service? You ask Google too.…
If you’re considering selling your website, you need to know how much your website’s worth. While there are many website value calculators out there, most of them are inaccurate at…
Whether you’re an established SEO agency or a freelancer just starting out, leads are the lifeblood of your business. To generate new, relevant leads and clients, you need a system…
Link building for e-commerce sites is hard. There just aren’t that many obvious opportunities to get links to product and category pages. But luckily, there are some. And there are…
Monday, July 11, 2022 Video creation and consumption on the web continues to grow, and Google Search indexes videos from millions of different sites, so people can easily discover and…
Creating and selling educational courses can be a lucrative business. But if you already have a product to sell, you can actually use courses as a marketing tool. Back in…
Content marketing has been gaining popularity steadily. More and more companies, e.g., Shopify, Beardbrand, and us too, have succeeded using this type of marketing. If you’re a startup, you’re probably…
Pillar pages are high-level introductions to a topic. They then link to other pages, which are usually more detailed guides about parts of the main topic. Altogether, they form a…
SEO-related Chrome extensions can help you work faster and smarter. I’ve tested a few dozen popular free Chrome extensions and included 14 of the most useful ones in this article.…
Search engine optimization (SEO) is a lot more than just writing. However, you can’t have SEO without writing. It’s a crucial aspect that helps you show up in the search…
Tuesday, June 28, 2022 Over the last few days we’ve received a great deal of questions about a recent update to our documentation about Googlebot. Namely, we’ve documented that Googlebot…
Search engine optimization (SEO) is the practice of growing a website’s traffic from organic search results. Everyone can do it, and it offers virtually free traffic. But similar to many…
Making money via blogging is real. Whether you’ve just started a blog or have been running one for a while, implementing tried and tested tips can greatly help you increase…