Content Marketing Analytics, Without the Fluff
Figuring out if your content marketing works is really tough. Even though we have better analytics tools each year, it’s still hard to know exactly how our content leads to…
80% of Our AI Search Traffic Goes to Our Homepage, Product Pages, and Free Tools
For years, Google and Bing have told SEOs to focus on their users, create great content, and add unique insights. They’re saying the same thing for the AI era, but…
44 AI Marketing Statistics for 2025
Get the week’s best marketing content From how content is created to how brands are appearing in search, AI is transforming modern marketing. Staying ahead and making great decisions on…
Simplifying the search results page | Google Search Central Blog | Google for Developers
Simplifying the search results page Stay organized with collections Save and categorize content based on your preferences. June 12, 2025 As part of our ongoing efforts to simplify the Google…
86% of Top Mentioned Sources Are Not Shared Across ChatGPT, Perplexity, and AI Overviews
Good content is good content, and top websites are top websites. These things don’t change. However, biases in the training data and partnerships can change which sources are mentioned by…
The 10 Most Mentioned Domains for ChatGPT, Perplexity, and AI Overviews Across 78.6M Searches
Get the week’s best marketing content I wanted to know which websites are mentioned the most often in AI Assistants. This should give some indication of which sites are being…
Marketers Using AI Publish 42% More Content [+ New Research Report]
We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks. In this article, we’re looking specifically at AI’s impact…
Adding markup support for loyalty programs | Google Search Central Blog | Google for Developers
scuba_diving Come deep dive with us at our first ever 3-day SEO conference in Bangkok on July 23-25! Apply now for Search Central Live Deep Dive 2025. Send feedback June…
What’s the Point of AI Detectors?
I was previously a skeptic of AI content detectors, and many people still are. Andrew Holland recently shared a LinkedIn comment that does a good job summarizing common concerns: In…
Google Is Stealing Your International Search Traffic With Automated Translations
Since the March Core update, there’s been a huge increase in Google’s efforts to automatically translate English-language webpages into other languages. The catch? These newly translated pages are hosted on…
Google Is Stealing Your International Search Traffic With Automated Translations
Since the March Core update, there’s been a huge increase in Google’s efforts to automatically translate English-language webpages into other languages. The catch? These newly translated pages are hosted on…
Good SEO Plus Lazy Marketing Won’t Cut It Anymore
SEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a formula: plug keywords into an AI tool. Run a cookie-cutter checklist to create content. Build…
Almost Half of Google Searches Are Branded. Here’s Why That Matters
When most marketers think about SEO, they jump straight to keywords like “best running shoes” or “how to do ”. Non-branded, high-intent, top-of-funnel stuff. But our latest study might surprise…
Generative Engines Are Breaking Web Analytics and Hurting Their Future
Search is moving from traditional search engines to generative engines, but traffic from many of these sites isn’t being tracked properly in analytics. It’s their fault, not yours. I was…
Strategies from Someone Who Lives It
According to our upcoming study, 87% of marketers use AI for content. I’m one of them. AI helped me build a career around writing. It’s part of nearly everything I…
What 75,000 Brands Taught Us About Getting Mentioned in AI Overviews
With Google’s AI mode developments, we’re heading toward a future where search results could eventually roll up into one big AI Overview. Soon it won’t be a case of “Should…
The SEO Bots That ~140 Million Websites Block the Most
Ever wonder which SEO bots are the most blocked? This can impact the quality of the data the tools provide. Blocking these bots will mostly impact the link index of…
Google AI Mode Is Here, But You Can’t Track It Properly
Get the week’s best marketing content Google just rolled out AI Mode to US users. I was testing if the clicks would show in Google Search Console, without any success.…
Top ways to ensure your content performs well in Google’s AI experiences on Search | Google Search Central Blog | Google for Developers
Wednesday, May 21, 2025 As a site owner, publisher, or creator, you may be wondering how to best succeed in our AI search experiences, such as AI Overviews and our…
The AI Bots That ~140 Million Websites Block the Most
AI bots power some of the most advanced technologies we use today, from search engines to AI assistants. However, their increasing presence has led to a growing number of websites…
LLMO Is in Its Black Hat Era
We’ve seen this before. A new technology rises. Visibility becomes a new currency. And people—ahem, SEOs—rush to game the system. That’s where we are with optimizing for visibility in LLMs…
74% of New Webpages Include AI Content (Study of 900k Pages)
We analyzed 900,000 newly created web pages in April 2025 and found that 74.2% of them contained AI-generated content. At Ahrefs, our machine learning team has built an AI content…
Insights From 55.8M AI Overviews Across 590M Searches—A Study by Ahrefs
According to Google, AI Overviews (AIOs) had over 1.5 billion users a month in Q1 2025. That would be 18.3% of all the people on the planet or 26.6% of…
15 AEO Tools That Will Help You Optimize for LLMs
AI is reshaping search optimization—it’s no longer just about ranking in search results, but about earning visibility in AI-generated answers. We’re moving from chasing traffic, to competing for brand visibility.…
How Long Does It Take to Rank in Google? And How Old Are Top Ranking Pages?
Back in 2017, we conducted a study to answer a simple yet important question: How old are the top-ranking pages in Google? The results were eye-opening and became one of…
My 9 Top Picks Under $300
Managing PPC campaigns means juggling more than just keywords and budgets. From creative production and landing page optimization to fraud detection and competitor research, the marketer’s toolbox needs to be…
Top 50 Fastest-Growing EdTech Companies
The EdTech industry is expanding rapidly, with a global market projected to reach $354.71 billion this year. From AI tutors to classroom management platforms, both new startups and established players…
Top 40 Fastest-Growing Cybersecurity Companies
The cybersecurity industry is growing fast, with both new and established players competing for attention. Many new AI-led security innovations are also sweeping the market. Using Ahrefs’ website growth data,…
AI Overviews Have Doubled (25M AIOs Analyzed)
Lately, we’ve heard murmurings that Google’s March Core Update has led to an uptick in AI Overviews¹ ² This chimes with what we’re seeing in Ahrefs Brand Radar, our new…
How We Decide Which Marketing Ideas to Pursue
At any point, any marketing team has infinite ideas and opportunities. New technologies, channels, strategies, and tactics are constantly emerging. It’s impossible for any team to pursue every idea. What…