Over the past few years, we all have understood the importance of having a website for representing an online business. However, when it comes to websites, we cannot have the…

Every day, 8.5 billion searches take place on Google, making it the largest player in the search engine market. Imagine the insights you could get from such a large dataset! Luckily, Google…

Every online retailer lures visitors to the website in different ways. Some send targeted emails and encourage subscribers to check new arrivals or bestsellers. Others activate social media marketing and…

Videos are a huge part of Google search engine results pages (SERPs). With 244.4 million video viewers in the U.S. alone, video marketing opportunities are endless. In fact, studies show…

Search engine optimization (SEO) key performance indicators (KPIs) are metrics that SaaS businesses track to measure the effectiveness and performance of their SEO campaign. Companies need to track key metrics…

Any business seeking to improve its marketing strategies and gain a competitive advantage may have heard of the term “search engine optimization,” otherwise more known as SEO. SEO refers to…

A wide range of industries has used artificial intelligence to manage operational processes. It has also been successfully integrated into the field of content creation, bringing more capabilities to outperform…

What do you do to search for a product or local service provider? Open your search engine and do a little online research? Well, your customers do the same. A…

No matter your industry, marketers need to understand the importance of accessibility. Accessible content marketing helps marginalized groups to feel seen and empowered by your brand. The last thing you…

Due to the ever-increasing trends of data thefts, starting and running a company today is riskier than at any point in the past. And because there are high costs associated with…

In an ideal world, search engine optimization (SEO) is something you can handle on your own for your business. You know your business best, so you would know how to…

Keywords are vital in creating comprehensive and effective search engine optimization (SEO) or site optimization plans. They help with web positioning, making your brand more visible and accessible to prospective…

Every good website needs unique title tags and meta tags or, more simply, descriptions with keywords. They not only help potential customers discover your website, but more about your services…

Paul Smyth, the Head of Digital Accessibility at Barclays, believes that the need for web accessibility is justified. It is a proposition that can be summarized into these three things:…

The digital age is progressing at warp speed. All around us, we’re seeing a shift from physical stores to eCommerce stores. This means a huge opportunity for savvy online retailers,…

Artificial (AI) in marketing and business: What innovations has it brought? Even before the COVID-19 pandemic, marketers were working with large amounts of data, rising customer expectations and fierce competition.…

Duplicate content can bring down your website ranking and affect its domain authority (DA) scores. While Google may not directly punish a website, there’s always a risk of others reporting…

It’s always a good idea to supplement your organic digital marketing efforts with an effective paid campaign. Paid ads can help push more leads down the sales funnel and bring…

There’s a lot of focus on achieving balance these days. From juggling personal and professional lives to mastering complex yoga poses, balance seems to be the answer. But in the…

The eCommerce industry has developed tremendously over the last couple of years. This development was triggered by the global pandemic, which took a toll on many industries. However, opening an…

Ranking number one in Google’s search results is the epitome of search engine optimization (SEO) success. Right? Except this isn’t the case anymore. The power of the much-coveted No. 1…

Are you looking for a life-proven, evergreen and performance-boosting search engine optimization (SEO) tactic? There is one that will never outgrow its relevance.  Yes, we are talking about backlink building. …

All non-human traffic that accesses a site is referred to as bot traffic. Your website will eventually receive visits from a specific number of bots, be it a well-known news…

At its most basic form, search engine optimization (SEO) revolves around a few pillars. One of these is content marketing. This article will explore how SEO agencies utilize content marketing…

Cookies have been around for a long time. You probably remember them from your last Internet browsing session: small text files that get stored on your device and help websites…

Do you run ad campaigns on various platforms?  Google Ads and Facebook are two of the biggest advertising options in the industry, and many businesses use both for their ads.…

Until recently, there was evidence that a domain name had a major impact on its SEO or search engine optimization ranking. But, as it turns out, this view is largely…

Is it fair that digital channels make up most of your current marketing efforts? Possibly. You should be capable of communicating with and monitoring the actions of consumers and companies…

Search engine optimization (SEO) has become a crucial part of marketing strategy for businesses around the globe, which means every company should invest some time and effort into optimizing its…

The purpose of your website is to accomplish your business goals, which should include getting your audience interested in your website content. One way to do this is to ensure…