Google addresses reports that the helpful content update has a minimal impact on search results, reminding everyone it’s still rolling out. After one week into the launch of the helpful…

Instagram publishes new best practices for creators to follow to increase their eligibility for recommendations. Recommendations are photos and videos you see on Instagram from accounts you don’t follow. Recommended…

Maintaining the search presence for a website depends on multiple technical factors working correctly. This 20-minute SEO checklist provides a high-level overview of the state of your search presence and…

Instagram, like social media marketing in general, is an ever-evolving ecosystem. And getting the best Instagram engagement depends upon the industry you create content for and your target audience. On…

WordPress released an update containing bug fixes and security patches to address three vulnerabilities rated as severe to medium severity. The updates may have been downloaded and installed automatically, so…

Sometimes SEO and other marketing integration can be overlooked when you’re doing migrations or other developmental projects, especially on the ecommerce side. Holistically, you can’t do one without the other.…

Social media is a part of modern life, so, naturally, more movies should embrace it as central to the experiences of the characters in the movies. An interesting trend with…

Do you know what it takes to scale and run a successful enterprise SEO strategy? Understanding the intent behind a search term and how to serve relevant content is a…

Twitter is rolling out a feature similar to Instagram’s close friends that allows users to make select tweets visible to a small group of people. Following a successful test in…

Twitter is working on new timeline options that will integrate Tweets and other media around specific events or themes. Initially announced on June 11, 2022 by the social media platform’s…

LinkedIn is expanding access to professional certifications through new partnerships with Meta, Oracle, and IBM. Professional course content and certifications offered through LinkedIn allow people to enhance their skill set…

YouTube is adding more metrics for creators in its main app, bringing it to parity with the YouTube Studio app. Additionally, YouTube is upgrading Live Control Room with the long-requested…

I recently discovered that 10 pages on our website accounted for over 61.2% of our total clicks reported in Google Search Console (GSC) in the last three months! This is…

TikTok has firmly cemented its place in our day-to-day as one of the fastest-growing social media networks. It’s quickly become the go-to place for short-form video content and is ruffling…

Attract Potential Clients With A Clear Road To SEO Success Set yourself or your agency apart from competitors by having a detailed SEO forecast in place for any new business…

Google shares six SEO tips that combine structured data and Merchant Center to get the most out of your website’s presence in search results. Alan Kent, a Developer Advocate at…

Everyone knows good content needs to serve a purpose. Whether it’s informative, persuasive, or awareness-focused, every word on your website should have a clear goal it’s trying to achieve. But…

Sometimes search engine optimizers get so caught up in the job’s minutiae that they forget any website’s main purpose. It’s not to game an algorithm to rank higher on a…

Adding unique, quality images can be a great help for SEO. Often, when you’re writing an article, it’s hard to find the right image to illustrate it – especially if…

Google recently published a podcast discussing what’s known as a crawl budget and what influences Google to index content. Both Gary Illyes and Martin Splitt shared insights into indexing the…

Refine Your SEO Strategy Once you’ve established your keywords, it’s time to refine your strategy: Create a keyword map. Analyze the intent of pages that rank. Identify questions that are…

In digital marketing, it’s so easy (and tempting) to separate the various sub-disciplines into their little worlds. Here’s SEO over here, the big one. Then there’s social media marketing, and…

I’m sure you’ve heard the saying, “content is king”. Whether you love or hate the actual phrase – it’s kinda true. Think about every single thing that’s on your website.…

Quora is a highly ranked platform for asking and answering questions. The high-search visibility makes it a useful destination for building company awareness through answering questions. What Is Quora? Quora…

Remarketing has become ubiquitous across the web, as users frequently gripe about endless ads chasing them around the web after viewing a product once. Yet, when used correctly, remarketing continues…

Organizations of all sizes and industries stand to learn about and explore the world of programmatic advertising. But for those that might have more limited resources (and time), knowing where…

You’ve noticed a drop in search volume. Is there a reason to be alarmed? Yes. You could be missing out on potential business opportunities. Every click your business misses out…

You can reach valuable leads through local online and offline marketing. You must develop effective local marketing strategies to build your brand authority and attract more customers. A digital marketing…

Some people still believe that Facebook ads are not a good channel for generating conversions but that they drive many impressions and clicks of low value. This preconception comes from…

Over the past two years, several businesses have been moving to online models due to changing market conditions. Competition is heating up quickly in many sectors. Some businesses performed well…