Local SEO is a pretty complex beast. There are many moving parts that are just not part of an organic enterprise strategy. And, when it comes to franchises and Local…

I’ve spent more hours than I care to admit searching for the best Mexican food, thumbing through Instagram posts, and picking the brain of local bloggers. In pursuit of my…

If you create content for clients, the initial stages after they hire you are exciting. You know the possibilities for helping them hit their brand goals with incredible content are…

A huge part of the link building process is outreach. This is the step where you approach other websites and see if they will link to you. They may link…

Review sentiment reflects the prevailing opinion shared by customers in reviews of a business’s products or services. Whether the sentiment is positive or negative is thought by some to have…

WordPress announced a security update to fix two vulnerabilities that could provide an attacker with the opportunity to stage a full site takeover. Among the two vulnerabilities, the most serious…

Establishing a consistent SEO structure within your company? Wouldn’t it be nice to solve every technical SEO problem in a standardized, easy-to-follow manner? We know, with constant changes internally and…

A visible “ALT” badge, and exposed image descriptions, are among the features Twitter is testing to improve image accessibility on mobile and desktop. In an announcement, Twitter states it’s testing…

There are multiple ways to redirect a webpage or an entire website, the two main ways being either a 301 or 302 HTTP response code. Choosing the right one for…

Facebook group admins can utilize a new set of features to automatically moderate content, along with new tools to grow their community. This series of features is collectively designed to…

Imagine the despair you would feel seeing your new Shopify store’s organic traffic tank, sales evaporate, and page 1 rankings drop from search results. After spending months building out your…

Google’s John Mueller discussed various scenarios of how the page experience ranking factors did and did not influence rankings. He didn’t downplay Core Web Vitals (CWV) as a ranking factor…

Does the inclusion or exclusion of the www in a URL affect organic search rankings? Some SEO professionals have claimed that domains using a www rank higher than domains not…

For many of us, proper spelling and grammar have become the norm in our work lives. But no matter how good your score is on Grammarly, do search engines really…

Anyone who has done SEO for a period of time has heard the myth of Google’s 200+ ranking factors. To be fair, the 200 number may have been somewhat accurate,…

Google is working on ways to show more short-form video in search results, saying it’s a clear and concise format for satisfying certain queries. This was stated in latest Search…

Schema markup is a type of microdata that creates an enhanced description Google might use in search results as a rich snippet. In essence, it’s a shared vocabulary that enables…

When we think of local search, we tend to think of Google. Yet 2/3 of Facebook’s weekly users visit the Pages of local businesses and organizations near them. Not only…

Diversity, equity, and inclusion are major priorities for organizations in 2022. But DEI has to be more than just a buzz term – and it needs to happen at every…

This post was sponsored by Tilda website builder. The opinions expressed in this article are the sponsor’s own. Website builders have a bad reputation when it comes to SEO. Myth:…

We’re back this Women’s Day with even more tips and advice from women in the SEO industry on how to know your worth – and command it. This piece was…

Google Cloud announced it is acquiring cybersecurity firm Mandiant, a leader in proactive SaaS based security. The acquisition underscores the importance of security for all businesses, regardless of scale, as…

What the eff is TF-IDF, and can it really help your SEO strategy? You’d be forgiven for thinking, “Those crazy SEO people… what will they think of next?” But this…

Hopefully, you’ve heard about IndexNow at this point. We covered its announcement in October and in December, I had Fabrice Canel, Principal Program Manager for Microsoft Bing, on the SEJ…

Digital marketing campaigns that neglect their senior audiences can end up missing key opportunities to expand the brand’s audience and engagement. This can leave older adults an untapped market in…

The content marketing landscape of 2022 continues to become more complex, focusing on customer experience and strategy. To navigate this space, your organization must prioritize content strategy and optimization of…

Not to be confused with HTML sitemaps, which are designed to be viewed by humans, XML sitemaps are solely for search engines. Given that XML sitemaps are intended to assist…

SEOPress is the latest plugin for WordPress websites to support the IndexNow protocol, which automatically pings search engines when content is added or updated. With IndexNow being adopted by a…

Google’s John Mueller answered a question about internal linking and affirmed that internal linking that goes beyond site breadcrumb navigation is one of the “biggest things” a publisher can do…

Google clarifies how performance data for pages in the ‘people also ask’ section is measured in Search Console – such as clicks, impressions, and positions. This topic is discussed during…