2022 looks promising for search marketers, particularly on the heels of great technical enhancements, new releases, and feature enhancements we’ve seen in the search marketing world and other paid ad…

There’s a longtime aphorism used in academia to describe the continuous need to push out new work or else risk falling into obscurity: Publish or perish. While the exact phrase…

In a Google Office-hours hangout, John Mueller answered a question about how long it takes for Google to re-rank a website that disappeared and returned. Part of his answer revealed…

For years, SEO professionals have lived inside Google Search Console (previously known as Google Webmaster Tools) almost as if we’re building our own Sims world for SEO. If you’ve mastered…

Does Google favor advertisers by giving those who use paid ads a ranking advantage in organic search results? It’s a topic that’s been hotly debated over the years. Let’s take…

Google announced that the deadline for the switch to a completely mobile-first index has been cancelled and there is currently no date for a final switchover. Postponing the final switch…

In a Google Office-hours hangout Google’s John Mueller answered whether reviving content on a parked domain would have any kind of ranking advantage. Google’s John Mueller explained how Google handles…

WordPress recently decided that the third major version release for 2021 will be delayed to January 25, 2022. The project had fallen significantly behind to such an extent that core…

Whether you’re optimizing a website with a view to selling a tangible product, service, or digital service (such as SaaS), no organic product marketing strategy is complete without incorporating comparison…

Since their 2015 debut, Facebook Lead Generation Forms (LGFs) have been a powerful tool for direct response marketers. For the first time, Facebook marketers could harness the power of the…

Google says the best way to hide a website from search results is with a password, but there are other options you can consider. This subject is spotlighted in the…

Getting the internal linking optimized is important if you care about your site pages having enough authority to rank for their target keywords. By internal linking what we mean are…

The latest version of the Google Ads app for Android and iOS has new features that help bring its functionality closer to the desktop experience. With the Google Ads app,…

Google’s algorithm updates can make it feel as though the search engine is punishing publishers for mysterious reasons. Website rankings are never guaranteed. Even so, you can improve the stability…

The GoDaddy data breach that affected up to 1.2 million web hosts has expanded to six more web hosts serving customers worldwide. The six additional compromised web hosts are resellers…

The formula to creating strong online copy is simple: Create for the user first, and the search engines second. But problems lurk. Sometimes a writer is focused solely on the…

If you have two internal links on a single page both linking to another page on your website, does Google value one more than the other? And can you use…

LinkedIn reports that Gen Z is its fastest growing audience and shares tips to help marketers reach this mobile-first generation. Gen Z, also referred to as “Zoomers,” is comprised of…

In this week’s edition of Ask An SEO, Mehmet from Adana, Turkey, writes: “Hello there. I own a business that provides cleaning services and serves about 120 different neighborhoods. I…

Imagine your avatar walking into a digital wine shop and talking to an avatar wine expert to get some questions answered. You order the wine and have it shipped to…

Over one million GoDaddy hosting customers suffered a data breach in September 2021 that went unnoticed for two months. GoDaddy described the security event as a vulnerability. Security researchers indicate…

Whether there’s an ideal blog post length for SEO has been the subject of debate for as long as search engines have been on the web. If I may borrow…

Google’s John Mueller answered a question in a recent Google SEO Office-hours hangout about what the ideal length for a title tag is for SEO and ranking purposes. The person…

Google won’t display enhanced search results for customer reviews that are republished from other sources, even if they have valid structured data markup. In order for a webpage to show…

Are you getting the most out of your PPC campaigns? Want to know what you should focus on in 2022? Jeff Ferguson, honored as one of PPC Hero’s “Top 25…

Over the last year, the role of enterprise SEO across every type of business and industry has become the number one area of focus. As the most cost-effective way for…

Do you want to take your marketing campaigns to the next level but are overwhelmed by all the different options? Feel like you can never generate enough leads or track…

If ever there was one Google ranking factor that should be easy to prove or disprove, it’s .edu links. Right? Well, not so much. Misinformation and theories about what may…

Raise your hand if a client or your boss has ever asked you to put Google Analytics on their website to help improve rankings? 🙌 Google Analytics isn’t just for…

Expertise, authoritativeness, and trustworthiness (E-A-T) are important to Google. This is inarguable. In fact, E-A-T is such an essential element in how Google perceives web content that it’s mentioned 135…