As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink their SEO strategies to stay competitive. Instead of focusing solely on traditional…

In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller clarified how CSS affects SEO. While some aspects of CSS have no bearing on…

Google Search Central Asia Pacific 2025 focused on three pillars over the three days. The theme for day one was crawling, and day two of the event focused on indexing,…

Google’s Gary Illyes confirmed that AI Search does not require specialized optimization, saying that “AI SEO” is not necessary and that standard SEO is all that is needed for both…

The second day of the Google Search Central Live APAC 2025 kicked off with a brief tie‑in to the previous day’s deep dive into crawling, before moving squarely into indexing.…

Questions about the methodology used by the Pew Research Center suggest that its conclusions about Google’s AI summaries may be flawed. Facts about how AI summaries are created, the sample…

Google has launched Web Guide, an experimental feature in Search Labs that uses AI to reorganize search results pages. The goal is to help you find information by grouping related…

If you spend time in SEO circles lately, you’ve probably heard query fan-out used in the same breath as semantic SEO, AI content, and vector-based retrieval. It sounds new, but…

Google unveiled three new shopping features today that use AI to enhance the way people discover and buy products. The updates include a virtual try-on tool for clothing, more flexible…

Google has just unveiled an alpha version of its Trends API at Google Search Central Live, Deep Dive APAC 2025. This new offering brings explore-page data directly into applications. The…

Pew Research Center tracked real web browsing behavior and confirmed what many publishers and SEOs have claimed: AI Overviews does not send traffic back to websites. The results show that…

Marketers tend to prioritize top-of-funnel awareness and bottom-funnel conversion efforts. Yet, the mid-funnel stage is where prospects actively weigh options and is crucial for sustained growth and profitability. Overlooking this…

New data from Google’s Q2 2025 earnings call suggests that AI features in Search are driving higher engagement. Google reported that AI Overviews contribute to more than 10% additional queries…

In a recent SEO Office Hours video, Google addressed whether businesses can show different product prices to users in different U.S. states, and what that means for search visibility. The…

Google has released an open-source Model Context Protocol (MCP) server that lets you analyze Google Analytics data using large language models like Gemini. Announced by Matt Landers, Head of Developer…

Search Central Live Deep Dive Asia Pacific 2025 brings together SEOs from across the region for three days of insight, networking, and practical advice. Held at the Carlton Hotel Bangkok…

At Google Search Central Live Deep Dive Asia Pacific 2025, Cherry Prommawin and Gary Illyes led a session on how AI fits into Search. They asked whether we need separate…

Wish you could control what AI says about your brand? You’re not alone. As generative search becomes the default for tools like ChatGPT, Gemini, and Claude, fewer people are clicking…

Performance Max has become one of the most talked-about campaign types in PPC for a number of reasons. Some advertisers swear by it, while others remain skeptical, and opinions are…

Last week, I walked through the shift from keyword-first to topic-first SEO – and why that mindset change matters more than ever for long-term visibility in both search and large…

WP Engine announced the release of its AI Toolkit, a way to easily integrate advanced AI search and product recommendations into WordPress websites, plus a Managed Vector Database that enables…

The game has changed, and quite recently, too. Generative engine optimization (GEO), AI Overviews (AIOs), or just an extension of SEO (now being dubbed on LinkedIn as Search Everywhere Optimization)…

A new study from GrowthSRC Media finds that click-through rates (CTRs) for Google’s top-ranking search result have declined from 28% to 19%. This 32% drop correlates with the expansion of…

Google’s John Mueller answered a question about llms.txt related to duplicate content, stating that it doesn’t make sense that it would be viewed as duplicate content, but he also stated…

DuckDuckGo now lets you filter AI-generated images out of your search results. The new setting appears in image search and aligns with the company’s effort to make AI features “private,…

A report finds that AI chatbots are frequently directing users to phishing sites when asked for login URLs to major services. Security firm Netcraft tested GPT-4.1-based models with natural language…

If you’ve layered audiences into your Google Ads campaign and weren’t sure if you should select “targeting” or “observation,” you’re not alone. While the Google and Microsoft platforms give decent…

There was a post on social media about so-called hustle bros, and one on Reddit about an SEO who lost a prospective client to a digital marketer whose pitch included…

Return on ad spend (ROAS) is a common metric or key performance indicator for paid search campaigns. PPC managers and digital marketing executives have been using it for a long…

There are many businesses relatively new to SEO that eventually face the decision to build or buy links because they are told that links are important, which, of course, links…