Got a solid blogging strategy? I’m here to challenge it. Don’t have one? Keep reading. Developing the right blogging strategy – and optimizing it regularly – is essential. Here’s why:…

One of the biggest SEO mistakes you can make is neglecting keyword research in favor of producing “great content.” That’s because you need keyword research to pinpoint where your customers…

Google published updated best practices for writing page titles, which includes tips on how to prevent your titles from getting replaced in search results. The way page titles are generated…

Today’s Ask an SEO question comes from Kyriakos in North Carolina. Kyriakos asks: We have a B2B member only website. Some of the content on our site is available to…

Google is updating the AMP, Mobile Friendly, and Rich Results testing tools in Search Console with features from the URL Inspection tool. To solve for inconsistencies between each of these…

On-page SEO is one of the most essential aspects of your SEO strategy as a whole. Yet there is a lot of confusion and misinformation around which optimizations really matter,…

“The Great Resignation” has impacted nearly every industry in 2021, and the digital marketing industry is no different. With higher-than-average turnover rates, it can sometimes feel impossible to land the…

Google’s Martin Splitt participated in a webinar about web page rendering and how it impacts SEO. Rendering is what happens when a browser requests a web page, it’s a key…

Google Trends is the only keyword research tool that offers insights based on actual Google search data. These seven tips on how to use Google Trends will show you how…

Get Qualitative & Quantitative Data Surveys can help you uncover a range of useful data on your current and target customers. They can include anything you want to know, from…

Have you checked your website’s health lately? Your website might look great on the surface, but have you checked deeper? Attending this webinar is essential if you want a healthy…

Are you considering a site migration? Migrations are a challenging – and sometimes dreaded – step in SEO. With site migrations, chances are you’re going to run into technical issues…

All modern ad platforms now factor machine learning into their algorithms. Managing successful campaigns requires an understanding of the machine learning in each ad network. This Ask the PPC question,…

In many cases, what an SEO crawler marks as a fatal error needs immediate attention – but sometimes, it’s not an error at all. This can happen even with the…

When it comes to marketing in the travel industry, content is everything. From entertaining travel vlogs created by influencers to blog posts sharing unique insight into destinations, having a killer…

Do any of these sound familiar from dealing with your IT or development team? “Why didn’t they run this by me first?” “Were they even thinking about SEO when they…

Google shares data about the top trending Halloween-related searches this year, such as most popular costumes, top haunted house locations in Maps, and more. Every year Google publishes Halloween search…

Google is adding more detail to Search Console reports in an effort to assist SEOs with resolving rich results errors. The company made an announcement on Twitter that reads “Today…

Canonicalization is loosely connected to search rankings, but would it be a stretch to call it a ranking factor? You may have heard that the rel=”canonical” tag is a tool…

Website size can vary from a few pages to millions. To the uninitiated, all pages on a site are equally important and anyone searching online should be able to find…

Google’s John Mueller answered a question in the Office Hours Hangout about the discrepancy between Google Search Console (GSC) and Google Analytics when it comes to reporting on Google Discover…

If you’ve used Google Ads for any amount of time, you’ve probably used Google Ads Editor. It’s a desktop application that’s invaluable for managing campaigns and making bulk changes. So…

E-A-T has been a hot topic when it comes to on-site content. But why, how, and when should you consider concepts in E-A-T with link building efforts? Your site cannot…

YouTube is rolling out a series of updates to make content more accessible, which includes bringing automatic live captions to all channels. Previously, this feature was only available in beta…

Google’s John Mueller discusses product price as a ranking factor and explains whether it can impact the positions of ecommerce stores in search results. This topic came up during the…

Google is reportedly developing a new search feature called “Big Moments” to highlight important information about breaking news events in real-time. The Information reports that Big Moments has been in…