Facebook Ads continues to be an effective digital advertising tool for brands due to their large audience and detailed targeting options. When developing a Facebook ads strategy, combining creativity with…

Trying to establish a more consistent SEO structure within your organization? Wish every SEO fire had a more standardized, easy-to-follow solution? We know – no two days in SEO are…

95% of agencies met or exceeded revenue goals for 2021 by focusing on profitable service offerings. Will 2022 be another great year for agency growth? We believe it will be,…

If you were link building in the early 2000s, you may remember submitting one or more websites to a relevant directory with a decent PageRank to acquire an easy backlink.…

YouTube is testing a new way to search for videos on desktop with ‘Search Chips’ that allow users to refine results with suggested keywords. For video creators, this feature could…

Link building is a critical piece of any local SEO strategy and whether you’re a brick-and-mortar business or service area business, link building can help improve your rankings. Finding high-quality…

Having a Google Business Profile (GBP) is the best way for a local business to rank high on Google – in the Local Pack, the Local Finder, and on Google…

High CPCs. Low search volume. Unqualified leads. B2B marketers face endless challenges when attempting to generate results from paid search. Learn how to make paid search work to drive better…

Google is sunsetting the URL Parameters tool in Search Console next month, the company confirms in an announcement today. There’s no action required for current users of the tool, Google…

What will your SEO focus be this year? What has your organization done to adapt to an environment where global events are constantly changing? Are you interested in how other…

Yoast WordPress SEO plugin released an update but it soon became apparent that something went horribly wrong for some users. It appears that the problem caused fatal errors. Negatively affected…

Views of YouTube Shorts count toward a channel’s total watch time, but they don’t count toward eligibility in the YouTube Partner Program (YPP). Channels in the YPP are able to…

Two years ago, I asked, “Is a Super Bowl ad is the equivalent of lighting money on fire?” Advertisers just ran a total of 66 commercials during this year’s “Big…

Sitemap auditing involves syntax, crawlability, and indexation checks for the URLs and tags in your sitemap files. A sitemap file contains the URLs to index with further information regarding the…

Google Business Profile is a free feature from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities, including Google Maps.…

If you ask 10 SEOs what their top SEO Key Performance Indicators (KPIs) are, you’ll likely receive 10 different answers. The reason is that KPIs are situational; they are specific…

Google’s John Mueller answered a question about discrepancies in Search Console query reports. John explained why page and site level reports can report different numbers of search queries than the…

Google creating a language model isn’t something new; in fact, Google LaMDA joins the likes of BERT and MUM as a way for machines to better understand user intent. Google…

Twitter is upgrading the direct message search bar, adding the much requested ability to search for DMs by entering keywords. This update to Twitter DM search is rolling out to…

In a report from Google about how it keeps Maps information reliable, the search company reveals it removed seven million fake business profiles in 2021. Additionally, Google prevented tens of…

Smartphones put the world at our fingertips. People have questions that need answering and services or products they need. All of these things are just a search away and now,…

Google’s John Mueller answered a question about the difficulties of ranking seasonal products, mentioning how they suspected that structured data might be the reason. John responded with actionable suggestions for…

Link attributes abound in the world of SEO, including link title, alternative text, and others. In fact, there are newer rules you need to use if you wish to remain…

The Google Display Network (GDN) continues to be the largest contextual ad network on the internet. It’s also a cost-effective way to jump into the market for awareness and re-engagement.…

Google AdSense has been a great way for publishers to monetize their content through ads. Since the inception of AdSense in 2003, publishers have relied on this product offering to…

With the deprecation of Universal Analytics coming in July 2023, Google has introduced a new integration of Google Analytics 4 and Search Ads 360. This integration provides valuable and necessary…

Google launches a third product review algorithm update in search results, which builds off of the product review updates introduced last year. The first product review algorithm update, which is…

Can you imagine a world without search engines? You’d be stuck combing through endless pages of web content in a frustrating and usually vain struggle to find super important things…

Popular WordPress SEO plugin, Rank Math, has been found to have a bug that causes it to generate duplicate sitemap files. This strange bug in how sitemaps are generated is…

NAP consistency is an important part of Google’s local search and Local Pack algorithms, which means that building citations with a consistent NAP on your Google Business Profile listing and…