Back in October 2013, Snapchat made a big update to their platform with the addition of Stories. Due to the success Snapchat was having, Facebook made a move to purchase…

What SEO considerations should you factor into your rebrand planning process? This question comes from Tyler, who attended a recent SEJ webinar and asked, “Recently, we had a client rebrand…

YouTube CEO Susan Wojcicki defends the removal of dislike counts on videos in her annual letter outlining the company’s priorities for the year. Many may be disappointed to hear that…

We’re constantly hearing about new updates to Google’s algorithm, and some are more impactful than others. It can be difficult to separate the buzz from actionable insight. This past year,…

When most people think of local SEO, they tend to default to their Google Business Profile, local citations, and backlinks. When trying to capture those “near me” results, these are…

Google’s John Mueller provided answers to the problem of whether to create international sections within an existing site or to build entirely new sites. I asked an international SEO his…

Google says there are no plans for a Core Web Vitals badge in search results after proposing the idea when the metrics were first introduced. This is stated by Google’s…

This week’s Ask An SEO question comes from Arvin from Vancouver, Canada, who wrote: “One of our competitors has gotten tons of backlinks from unrelated posts including forums like that…

Link building is very time-consuming. Just securing 10-20 links a month can be mind-numbing. By aligning resources, PureLinq created a link building program that provided up to a 90% response…

Optimizing your site and webpages for search is complex enough without the additional regulatory concerns and other challenges inherent to the financial industry. Digital governance, consumer privacy and trust, information…

If you want to share information with someone, tell it to them. If you want that person to retain that information, tell a visual story with an infographic. Infographics are…

You can transform your business into a content publishing powerhouse by answering one question: Should you spend your time churning out broad, general content to fill keyword gaps, or should…

To succeed as an SEO analyst, you must be able to utilize data in a way that gives you a clear direction on where to focus your efforts for maximum…

The days of confusing drafts and experiments in Google Ads are over. Google launched a much-needed update to this testing feature in the online interface, and the new experience is…

Tired of following the same link building strategy only to keep getting identical, never-changing results like some odd, SEO groundhog day? Ready to spend less time working and more time…

You can barely go a minute in Google Ads without seeing recommendations put in front of you. The overview screen surfaces them in a highly visible box. The notification bell…

Inbound links are a ranking signal that can vary greatly in terms of how they’re weighted by Google. One of the key attributes that experts say can separate a high…

Latent semantic indexing (LSI) is an indexing and information retrieval method used to identify patterns in the relationships between terms and concepts. With LSI, a mathematical technique is used to…

Google says it’s impossible to prevent outages from happening, but the company is aiming to get better at alerting the community when issues are detected. This topic is discussed by…

An editor from the popular news site The Verge tweeted that a new article was replaced on page one of Google’s search results by other sites that had copied it.…

SEO in the homebuilding industry requires a mix of local, on-page, off-page, and technical organic search skills to maximize your ranking potential. The right balance of these skills and tactics…

When it comes to driving motivated traffic to your Shopify store, no other digital marketing strategy is as affordable or impactful as SEO. For e-commerce retailers, taking the time to…

A new robots tag, called indexifembedded, lets websites give Google more direction over which content to index in search results. With this tag you can tell Google to only index…

Corporate web teams are often overloaded with a combination of one-off change requests and large projects. Teams are forced to find a balance between requests coming from other stakeholders in…

Maybe you’re here because you’re a die-hard fan of performance metrics. Or maybe you don’t know what Lighthouse is and are too afraid to ask. Either is an excellent option.…

Google may reduce the frequency of crawling webpages as it grows more conscious of the sustainability of crawling and indexing. This topic is discussed by Google’s Search Relations team, which…

LinkedIn is adding three new courses to its free resource center where people can learn all about how to market themselves and their business. LinkedIn Learning Labs launched last year…

Google uses the same search algorithms for most languages, but there are certain cases where a language requires a different algorithm to interpret the queries. This is stated by Google’s…

With endless options to choose from and the potential to eat three meals a day, the restaurant industry can be an extremely competitive category for local search. Plus, more restaurant…