E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a concept Google first published in its 2014 edition of the Search Quality Guidelines. These guidelines are used during Google’s search quality evaluations, in…

Is driving local traffic your number one goal? How about getting a 97% open rate and transforming your relationship with customers for the better? On October 13, I moderated a…

Analysts predict a strong holiday shopping season for retailers, with anticipated revenue increases of 7% to 9% over last year. According to Deloitte, holiday sales could top $1.3 trillion between…

There is no disputing the popularity of content marketing among B2C and B2B marketers alike. Every day, consumers are inundated with text, image, audio, and video content via email, social…

Popular WordPress plugin WP Fastest Cache plugin was discovered by Jetpack security researchers to have multiple vulnerabilities that could allow an attacker to assume full administrator privileges. The exploits affect…

Martin Splitt in a Duda webinar explained a concept called Centerpiece Annotation that discusses how Google analyzes content on a web page. I won’t reproduce the question because it’s somewhat…

How a website renders is a part of the indexing queue and like the other parts has an impact on SEO and ranking. Google’s Martin Splitt explained in a webinar…

Instagram is introducing a way for users to publish content together as a “collab.” Engagement signals earned from the collab are shared between each user. A Facebook representative confirms the…

PayPal Holdings Inc. is looking to acquire social media company Pinterest Inc. for $45 billion, according to reports from both Reuters and Bloomberg (each of whom cites anonymous people familiar…

Google announced the launch of ‘Google for Creators’ today in a post on The Keyword blog and on Twitter. Creator Advocate Paul Bakaus said, “Creators deserve a program that is…

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – Department store mogul John Wanamaker It goes without saying that Wanamaker didn’t…

Today’s internet speeds are out of this world. According to Statista, the average fixed broadband download speed is 105.15 Mbps, and mobile is 55.95 Mbps. Even so, code bloat, glitches,…

While major companies like Wix, Duda and Cloudflare announced enthusiastic adoption of the new open source IndexNow indexing protocol that promises instant indexing, it was also confronted with questions over…

The privacy changes that came with the iOS14 rollout earlier this year have benefitted Apple by way of major gains in Search Ads market share, iPhone app downloads, and revenue,…

At Advertising Week New York, Tara Walpert Levy, Google VP of Brand and Agency Solutions, announced the latest live shopping and CTV product updates from YouTube. These announcements provide a…

Google announced five updates to its Search Quality Raters Guidelines (QRGs) today and issued an updated version of the document with a brief explanation of each one in its changelog.…

Businesses on Instagram now have access to demographic data about the audiences that see and engage with their content. Previously, the demographic breakdown in Instagram Insights was limited to users…

Google Alerts is not working, the company advises. An issue has been identified that is in the process of being resolved. Exact details, such as the extent of the outage…

Investigating random drops in keyword rankings is just part of the SEO trade. There are so many methods to investigating which targeted keywords may have dropped, but using Python and…

Do you know what makes paid social campaigns effective? Do you know how to identify opportunities for improvement? Whether you’re launching your first campaign or you’re a seasoned PPC professional,…

Core Web Vitals measure page experience signals to ensure an engaging user experience for search users. But can Core Web Vitals affect your organic search rankings? Read on to learn…

This post was sponsored by News & Editorial SEO Summit. The opinions expressed in this article are the sponsor’s own. Do you work with publishers, news, and media sites? Are…

Looking to open or grow new marketing channels for your business? Pinterest is now considered a top search engine as posts can be optimized to drive organic traffic. Lindsay Shearer,…

Microsoft Clarity integration with Microsoft Advertising is now available to users as part of a pilot program, and most existing Universal Event Tracking (UET) tags will be updated to the…

To succeed in Enterprise SEO, you need a team. You’ll deal with multiple stakeholders and groups – and even though you may be technically proficient yourself, it’s still important to…

Microsoft announced IndexNow, a major evolution in how all search engines can discover and index content. IndexNow is open source and open to all participating search engines. When content is…

Nobody likes a slow website. When a webpage takes too long to load, not only does Google take notice but users tend to move on and find another page that…

Google updated the requirements for review structured data. Failure to follow Google’s structured data requirements can make a web page ineligible to be shown for a rich result in the…

Need to gain insight into the budgets, keywords, and product ads driving your competitors’ paid search campaigns? Learn a tactical approach here. The post Competitor Paid Search Analysis: Why Is…

One of the longest-running debates in SEO happens to involve the length of content and whether it has an impact on rankings. Word count is said to be a factor…