Sustainable growth for a SaaS company is about creating long-term value that is a) profitable and b) able to be maintained over time without compromising the brand’s reputation. In other…

If you want traffic coming to your website, you need website content—but not just any content. Specifically, you need website content that: Ranks on Google – You need a way…

There’s no better time to make sure your website is SEO-friendly than when you’re building it. Here are all the steps you should take: It’s easy to overcomplicate the process…

Understanding your competitors’ marketing activity is important if you want to beat them. But how exactly can you view and track their activities? It’s simple—you can use a tool like…

Marketing is one of the most important skills to learn as an e-commerce store owner. By learning marketing, you’ll always have a steady stream of new customers. Plus, knowing the…

If you’re looking to build more backlinks to your website, checking how your competitors built and earned their backlinks is a good starting point. That’s because understanding how they got…

Keyword research is a three-step process: Find keyword ideas that people are searching for Check their ranking difficulty Figure out the best way to rank In this post, you’ll learn…

Even if you’re familiar with Ahrefs, you probably use one or two tools on a daily basis. But there are more you’re missing out on. To help you get the…

Separating input and output KPIs is a concept rarely used in content marketing. But when applied, it gives a better understanding of what resources to focus on in order to…

SEOs have been trying to outsmart Google for as long as it has existed. Sometimes, they win; other times, their attempts fail. Here are 10 extraordinary examples of websites that…

To attract customers from certain geographic locations with organic search, you’ll need to start implementing SEO for multiple locations. But how exactly can you do this? Let’s get started. Multiple…

Link building is hard work. Landing top-quality links takes a lot of time. Unless you have a dedicated in-house team of link builders, acquiring the links you need can be…

Marketing automation tools improve the efficiency of your business by automating boring, repetitive tasks, meaning you can focus on more important things. Here are my (and the Ahrefs team’s) top…

Working with new clients for the first time can be overwhelming. Getting all the essential information to start working on growing their business through SEO is one thing. Doing it…

We’ll take a look at the types of organic keywords everyone interested in SEO should know. If you just want a quick overview of the types, see the cheat sheet…

“Five questions with…” features SEO professionals and marketers of all experience levels. To kick things off, we chatted with Kevin Indig, who shared about his start in the industry, advice…

If you’re choosing keywords based on search volume alone, you’re making a mistake. You also need to consider whether the keyword makes sense for your business and whether you can…

E-E-A-T (or Double-E-A-T) is a concept used by human quality raters to evaluate Google’s search ranking systems. Originally, it consisted of only three factors (E-A-T). But in December 2022, Google…

If you tried to put together a list of metrics from all resources about SEO topics, you’d easily end up with hundreds of them. It can be overwhelming to make…

Resource page link building is nothing new, but it remains a popular link building tactic. How popular? According to Aira’s 2022 State of Link Building Report, 24% of SEOs use…

With so many options for tracking your website’s keywords, it’s hard to know which tools will suit both your business and your budget. Let’s look at the options. 1. Ahrefs…

We all know that building links is crucial to any SEO strategy. The problem is that with so many link vendors and outreach specialists offering different types of backlinks, it…

Typical advice says that there are five to 10 content marketing goals and that you can hit them separately with different types of content. I think there are two mistakes…

Starting an online business is the single best way to create freedom in your life—freedom over your time, your money, your work environment, and more. I’ve started over half a…

The hard truth about marketing objectives is that you shouldn’t look at a few examples and choose those that seem to fit the best. The examples should only be used…

This seemed to come as a bit of a shock to some, but I think there are three reasons why it makes total sense. Reason 1. Google can deal with…

I’ll have to admit: ChatGPT is cool. I don’t think we expected AI to come this far so soon. But it doesn’t mean every free “ChatGPT prompt” ebook you see…

An aggregator is a business that collects and rearranges an existing commodity in a way that provides value to the customer. Aggregators typically don’t create content because the content is…

What makes Ahrefs better than the competition? It’s a fair question but a tough one to answer because there are just so many things to compare. So instead of filling…