Content marketing can become complicated and effortful very quickly. Content teams need to manage ideation, writing, editing, proofing, publishing, promotion, analytics, and reporting across a team of writers, reviewers, and…

SEO specialists are responsible for improving a website’s visibility in organic search results. But what exactly do they do? What skills and qualifications do they need? And how can you…

This article is for anyone who wants to convince their boss to invest in SEO, or those who want to sell SEO services. SEO is a well-known and widely used…

SEO can be excruciatingly slow to take effect sometimes, so if you’re under pressure to prove the value of SEO early on, how can you speed up the time it…

The Google Search Console status “Duplicate, Google chose different canonical than user” means that Google chose a different URL to index than the one the user selected. This can happen…

Making a profit in SEO relies on good project management. That means doing things that get results rather than just drowning yourself in endless tasks. Below, I’ll walk you through…

Seen any stressed-out SEOs recently? If so, that’s because they’ve got their work cut out this year. Between navigating Google’s never-ending algorithm updates, fighting off competitors, and getting buy-in for…

There’s one thing standing between you and several days of SEO, socializing, and Singaporean sunshine: your boss (and their Q4 budget 😅). But don’t worry—we’ve got your back. Here are…

Parasite SEO can help you rank for more competitive keywords, rank faster, and get more traffic to your content. But do these benefits come at the risk of a Google…

In this guide, we’re diving into twelve content marketing tactics we’ve tested and continue to use with some decent results. We know they work, and we’re excited to show you…

SEO guarantees are one of the biggest tools agency sales teams use to turn prospects into clients. But they can often be scams or promise results that are achieved unethically.…

You’ve probably heard about the recent Google documents leak. It’s on every major site and all over social media. Where did the docs come from? My understanding is that a…

Franchise SEO is simple. It’s basically local SEO multiplied by the franchise’s number of locations, right? Wrong! With more locations come greater challenges requiring a more nuanced approach than a…

It’s no secret that APIs are a major time saver. They help automate many marketing tasks from creating reports to forecasting SEO opportunities. They can also improve operational efficiency and…

I studied the correlation between rankings and content scores from four popular content optimization tools: Clearscope, Surfer, MarketMuse, and Frase. The result? Weak correlations all around. This suggests (correlation does…

You only need three tools to get sixteen highly actionable data points on your competitors’ traffic. Before we dive in, let’s set the right expectations: no tool will give you…

SEO tracking involves regularly checking a set of metrics to evaluate a website’s performance in search engine results. Some of the most widely adopted metrics include keyword rankings, organic traffic,…

AI can make your SEO efforts faster, better, and more fun—if you know how to use it. Here are 14 practical ways to get faster, more efficient SEO results with…

Get the week’s best marketing content If you’re curious about the state of Google search in 2024, look no further. Each year we pick, vet, and categorize a list of…

In this guide, I’ll cover in detail how to make the best use of keywords in three steps: Finding good keywords: keywords that are rankable and bring value to your…

It’s like death and taxes: inevitable. The bigger a company gets, the worse its content marketing becomes. HubSpot teaching you how to type the shrug emoji or buy bitcoin stock.…

You probably clicked this result because a) you appreciate a good Lionel Ritchie pun, or b) you’ve heard that HARO is dead and want some alternatives—hopefully both. Whatever the reason,…

Get the week’s best marketing content Hello everyone. It’s April again, so I’m back in Brighton for another two days of sun, sea, and SEO! Being the introvert I am,…

Competitor keywords are the keywords your rivals rank for in Google’s search results. They may rank organically or pay for Google Ads to rank in the paid results. Knowing your…

A few years ago, I was an SEO Lead managing enterprise clients’ SEO campaigns. It’s a senior role and takes a lot of work to get there. So how can…

I spend most of my days sitting in front of a screen, buried in a Google Doc. (You probably do too.) And while I enjoy deep work, a few times…

Every week, we share hot SEO news, interesting reads, and new posts in our newsletter, Ahrefs’ Digest. If you’re not one of our 280,000 subscribers, you’ve missed out on some…

Every SEO’s favorite link-building collaboration tool, HARO, was officially killed off for good last week by Cision. It’s now been wrapped into a new product: Connectively. I know nothing about…

SEOs are panicking that AI is taking over and their jobs are done. But I’m uncharacteristically optimistic this isn’t the case. Yes, AI has changed SEO forever (and will continue…

If you’re a small business owner, people are searching for what you do on Google. Unless you show up, you’re missing out on customers or clients. SEO is how you…