The first step to your content’s success is how much research you put into it. When I started my career as a writer, I didn’t focus much on content research.…

The SEO roadmap is one of the most important documents in an SEO campaign. Not only does it formalize your SEO strategy, but it’s also used as a tracker for…

I’ve worked in SEO agencies for the past 10 years. During that time, I have become familiar with how they operate. If you’re looking for the inside scoop on what…

Knowing how a marketing funnel works can help you diagnose problems and improve your marketing strategy. In this guide, I’ll show you everything you need to know about marketing funnels.…

Deciding whether a keyword should be targeted by a separate page or clustered with other keywords is a common problem in SEO. Keyword mapping is a process aimed at solving…

Great navigation is a crucial element to get right on your website for two main reasons. First, it affects your user experience—helping users find what they want will result in…

If you are a business owner, you may have heard about how vital search engine optimization (SEO) is. But how can it help fast-track your business’s growth, get more customers,…

PageRank (PR) is an algorithm that improves the quality of search results by using links to measure the importance of a page. It considers links as votes, with the underlying…

In 2015, Brian Dean revealed a brand-new link building strategy. He called it the Skyscraper Technique. With over 10,000 backlinks since the post was published, it’s fair to say that…

Do you want to jump to the first position in Google without building links or significantly updating your content? Featured snippets can help you with that. Featured snippets are a…

WordPress is the world’s largest content management system (CMS)—around 810 million websites are built on it. It’s free to use and includes all the features any website owner could need.…

Content marketing has become one of the best (and most cost-effective) ways to get traffic to a website. When done right, the traffic keeps coming long after you stop actively…

In this article, we’ll see how to find and fix technical SEO issues, but only those that can seriously affect your rankings. If you’d like to follow along, get Ahrefs…

Some SEO processes involve repetitively clicking things on a screen. Not the best use of your time. With the right tools, however, you can automate various SEO processes—and free up…

As of 2023, Wix provides solid options for a basic SEO setup that will cover most needs but still lacks the flexibility of more advanced and granular settings. In this…

Indirect marketing is marketing where you’re not trying to explicitly sell a product or service. Instead, it focuses on activities that generate brand awareness, build relationships with potential customers, and…

SEO isn’t a get-rich-quick scheme—it often takes years of hard work to make a living from it. The great thing, though, is its versatility. There are many ways to monetize…

In November 2022, we surveyed members of the SEO industry to find out how much they charge for SEO services. Here are the top 10 takeaways: 78.2% of SEOs charge…

Building links to English content has been covered a million times. But what do we know about link building in non-English markets? A lot of that knowledge is often kept…

While it’s relatively easy to learn advertising on Quora, it takes a lot of trial and error to find out what works best. A few tricks can make your work…

Getting your dream SEO job often means you’ll need a showstopping resume just to get your foot in the door. But how exactly can you get your resume to stand…

All-in-one platforms (think Shopify) have made it all too easy for anyone and their grandmother to set up shop quickly. Hear me out. There is a big difference between setting…

SERP analysis is a process that helps you determine if and how you can rank for a keyword and whether the effort is worth the reward. It’s important because not…

Starting an online business changed the course of my life forever. It allowed me to live my perfect life, travel the world, and set my own hours. It taught me…

B2B content marketing is creating and promoting content to attract other businesses that are your target customers. Content marketing is essential for B2B businesses because education prospects help them make…

One of the best ways to make anyone buy from you is to make them aware of your brand and products before they even start considering the purchase. Countless tactics…

A frustrating part of SEO is doing the same things over and over again, but that’s where automation comes in. SEO automation is the process of using software to perform…

Need more organic traffic? We get it—it’s one of the best kinds. In this article, we’ll share tactics that helped us at Ahrefs increase organic traffic over the years. Nothing…

Google Keyword Planner is a keyword research tool for advertisers. But you can also use it to find keywords for SEO. It can even show you the keywords your competitors…