Category: SEO tools

At Ahrefs, we sell SEO tools. These tools are mostly used by other businesses. So, in order to reach them,…

Long-form content isn’t necessarily better for SEO than short-form content. As with many things in SEO, it depends. Sometimes, long-form…

Marketing activities are actions an individual or organization undertakes to achieve specific marketing outcomes. There are probably as many marketing…

HTTP status codes are server responses to client (typically browser) requests. The status codes are found in the server response.…

It probably feels as if you need tens of marketing tools to get a complete picture of the competitor landscape. I’ve…

Googlebot is the web crawler used by Google to gather the information needed and build a searchable index of the…

Want to give your small business a marketing boost? Try one of the ideas below. They’re inexpensive, and they work. Here’s…

A well-crafted press release can help relationship-building, manage a brand’s image, and improve SEO. Here’s everything you need to know…

A marketing campaign is a series of organized, strategized efforts used to achieve a marketing goal. Planning a campaign instead…

Here are some popular “types” of content marketing: Blogs Videos Podcasts Emails Infographics Webinars Case studies Presentations eBooks Whitepapers Testimonials…

Marketing goals can be defined as broad, long-term outcomes that a company wants to achieve via marketing efforts. Setting clear…

According to a recent study, only 10% of marketers don’t use content marketing (spoiler alert). So for the remaining majority…

Startups experience a never-ending stream of problems and challenges. Survival in such a scenario is an art of choosing between…

Just can’t get your content marketing program to work? Fret not. Here’s a list of 17 tips that’ll improve your content…

Marketing is changing faster than ever. Those of you who aim to become T‑shaped marketers or who manage entire marketing…

How do you instantly tell the difference between a good SEO and a bad one? Look at their SEO reports. Bad…

At Ahrefs, we write a lot of content. We have over 320 blog posts and more than 200 videos published…

Most people choose WordPress as their website’s CMS because it’s easy to use and SEO friendly out of the box.  Both…

In the past few years, I’ve seen more people saying that links are dead, they don’t matter for rankings, or…

Most website owners have to deal with redirects at one point or another. Redirects help keep things accessible for users…

Many people believe that having multiple pages about the same thing confuses search engines and leads them to rank the…

Local SEO is the process of increasing your business’s presence in local search to attract more customers or clients. Plenty…

It’s impossible to prioritize and get approval for your SEO efforts without knowing what is and isn’t working for your…

Search volume is probably the most frequently used metric in SEO. It helps us gauge the popularity of various keywords…

DropBox famously supercharged its growth by leveraging its product—it gave away storage space for each new referral to its business.…

People often say that long-tail keywords are easier to rank for and convert better. But is this actually true? It…

There’s only so much time in a day, and you want to be sure you’re spending your content efforts wisely.…

Marketing channels are tools and platforms that you use to communicate with a target audience. In today’s world of digital…

There are many tools and features in Ahrefs that can help boost your SEO/marketing efforts. But to a complete newbie,…

In the world of business, there are many, many types of marketing. To simplify matters, here are 18 types that…