One of the most common use cases of Ahrefs is to check how much organic search traffic a given website (or webpage) gets. It is widely known that the search…

Looking to create a buyer persona for your business? You’re in the right place. Many companies have experience creating buyer personas. It’s usually done after a day of brainstorming in a…

Everyone knows that niches like fitness, travel and tech are lucrative affiliate marketing opportunities. But big broad niches like this are also fiercely competitive, making it hard for new sites…

A few years ago, I worked at ReferralCandy, a referral program SaaS company.  The ReferralCandy blog was popular. We were publishing tons of content and getting significant traffic. But none…

You’ve spent hours writing a new post, optimizing it for search engines, and crafting the perfect article to grow your traffic. But it means nothing if no one reads it. Your…

Local SEO is the way forward if you want to get more customers to your local business from organic search. But what is local SEO, how does it work, and…

The web is constantly changing, and pages get removed or redirected. This makes links to these pages go to a broken page or possibly a page that’s not like the original.…

When it comes to writing a blog post, there are multiple formats you can use—and it all depends on the goal of your article and what your audience is looking for.…

Content maps help make sure your content serves a strategic role in nurturing your audience. It’s one of the best ways to keep your content aligned with your business goals. I’ll…

Integrated marketing communications is a requirement for long-term marketing success. The effectiveness of all your marketing campaigns largely depends on it. One can easily get lost in what it entails, though. Some universities…

Marketing automation is a must for any marketer, no matter the size of their company. It doesn’t matter whether you sell products or services. Those who ignore marketing automation are missing…

In the business world, risks and opportunities are everywhere. For example, an industry trend may be sweeping the market for a limited time and favor early adopters, while a competitor…

Let’s get something straight—homepage SEO exists. A homepage can rank for relevant non-branded keywords and help other pages on your site to rank too. You can find proof of that…

Content optimization helps you get more out of your content efforts, but you don’t necessarily need to make the same optimizations as everyone else. It depends on your goal.  In this…

The difference between organic marketing and paid marketing is that organic marketing focuses on attracting traffic for free while paid marketing involves paying for traffic. Both have their uses, and…

A lot of content that you’ll find on the web is created by SEOs or writers who do a little research and rehash a lot of the things other articles…

We hopped onto the video bandwagon in 2015 and never looked back. Today, we have more than 300,000 subscribers and 14 million views, and that has led to thousands of…

In a world with 5.6 billion Google searches per day, the importance of showing up in Google’s search results can’t be overstated. That’s why search engine marketing is necessary for your business.…

As a marketer, you have a crazy number of options to choose from for content marketing software. I’ve been doing content marketing in various forms for over six years now.…

Log files have been receiving increasing recognition from technical SEOs over the past five years, and for a good reason. They’re the most trustworthy source of information to understand the URLs that search…

Sometimes, content ideas flow naturally. Other times, you find yourself staring at a blank page with no idea what to write. It’s not long before you’re frustrated, thinking of everything else…

The marketing mix is a system of interconnected elements used to bring products or services to the market and effectively communicate them to the target audience. This concept is often…

Learning SEO can seem overwhelming. It’s a complex topic, and the industry is rife with misinformation. But with a bit of time, effort, and the right roadmap, it’s something that…

Content marketing and SEO are often seen as synonymous, but that’s not the case. While it can be difficult to differentiate between the two in some instances, the truth is…

In 2012, Google’s Matt Cutt published his now-infamous post proclaiming that guest blogging for SEO was “done” because it had “just gotten too spammy.” In 2022, I think you can…

Google’s search algorithm is easily one of the most influential technologies ever created. With an estimated 5.6 billion Google searches per day, it’s safe to say Google has a heavy…

Quicksand awaits unsuspecting SEOs when they start working on a website with a long history. These pits of technical site errors, littered by several generations of previous agencies, slow down…

An SEO campaign is a structured set of tasks that should lead to better rankings on search engines. If you actively do SEO, you likely engage in SEO campaigns, whether…

Marketing interviews are unpredictable, and there’s no wonder. There are many different marketing roles and candidates with many backgrounds, skills, needs, and wants. Yet some questions get asked and answered…

Let’s just get this out of the way right now: Seed keywords are not a silver bullet for SEO success. But they are the foundation of good keyword research. Spending a…