SEO news from around the world
Enterprise SEO metrics are key performance indicators (KPIs) used to measure the effectiveness of your SEO efforts. Monitoring these metrics helps you prove value and shows the success of your…
Put simply, a headless content management system (CMS) separates a website’s content from its design and code. It functions differently from a traditional CMS, like WordPress, and therefore requires different…
For e-commerce websites, optimizing product pages is one of the most critical aspects of SEO. Optimized product pages enhance the user experience and rank better for long-tail search terms, which…
An enterprise SEO audit looks at large enterprise websites to find issues and opportunities that will improve rankings and visibility on search engines. The basics are the same as any…
I’ve finally hit the milestone: 100 blog posts for the Ahrefs blog. So, I decided to reflect on my journey. I did two Ask Me Anything (AMA) sessions to see…
Get the week’s best marketing content We spent ~$80 to purchase five premium ChatGPT prompts and ran a blind test among the members of our marketing team to see if…
We’ve shared many great reads in our newsletter over the last quarter. I thought it would be cool to put together a list of articles that stood out—the ones that…
Get the week’s best marketing content Have a feeling your website needs an audit but don’t know how to go about it? Trying to win new clients for your agency…
A local landing page is a web page designed to show people and search engines where businesses operate. It can include details on the service area a business covers, directions…
How do you start your own digital marketing agency? I asked 100+ digital marketing agency founders on X and LinkedIn to find out. Here’s how they started their agencies—and you…
Most SEO trends fade quickly. But some of them stick and deserve your attention. Let’s explore what those are and how to take advantage of them. 1. Everyone’s using ChatGPT…
Link outreach is the process of contacting other websites to ask for a backlink to your website. For example, here’s an outreach email we sent as part of a broken…
A competitive analysis (or market competitive analysis) is a process where you collect information about competitors to gain an edge over them and get more customers. However, the problem is…
SEOs catch flak for ruining the web, but they play a crucial role in the search ecosystem, and actually make the internet better for everyone. Let’s get the criticism out…
It’s no secret that the web is growing by millions, if not billions of pages per day. Our Content Explorer tool discovers 10 million new pages every 24 hours while…
With 74.1% of SEOs charging clients upwards of $500 per month for their services, there’s a clear financial incentive to get good at SEO. But with no colleges offering degrees…
Building a personal brand is undeniably hard work, but it isn’t as tricky as you might think. I spoke with two influencers—Wes Kao and Matt Diggity—for their best tips on…
Many popular link building tactics produce low-quality links that don’t improve SEO performance. Even if these techniques make an impact, it’s often for a short time, and Google can easily…
How much do SEOs earn? I wanted to know, so I ran a survey at Brighton SEO and asked 111 attendees what they earned. Editor’s note We realize that this…
London’s SEO community is a vibrant, thriving one. With so much ground to cover, we did some serious digging to showcase the city’s best SEO speakers, conferences, and meet-ups. London’s…
A content gap analysis is the process of finding topics your competitors have covered but you haven’t. It helps you: Get more traffic to existing content Find the best new…
It’s hard to be creative on demand, and harder still to fill a content calendar with high-performing blog post ideas. Content ideation is the process of generating article ideas. A…
SEO outreach is the practice of contacting website owners and asking them for links back to your website. But what’s the best approach to take? Links are a major Google…
Whether you’re new or old to Ahrefs, you’re in the right place. This tutorial will walk you through the most practical, repeatable, and actionable Ahrefs use cases from our six…
Google looks at various on-page factors to decide where a page should rank and how it should be presented in the search results. Getting these right can lead to higher…
If you want to publish more blog content, you need to create solid content briefs. Content briefs are simple documents that tell a writer… what to write about. They provide…
Every year, the SEO agency Aira conducts a State of Link Building survey. In the most recent edition, 270 SEOs voted for the link-building techniques they still use today. Let’s…
Looking for a list of the most popular websites in the US and Worldwide in 2023? We’ve pulled the top 100 most visited sites by organic traffic from our database.…
Programmatic SEO refers to the creation of keyword-targeted pages in an automatic (or near automatic) way. It provides a way for companies to create thousands of website pages targeted at…
Get the week’s best marketing content Looking to improve your website’s SEO but don’t know where to start? Use our free SEO audit template to find SEO issues that need…