Content maps help make sure your content serves a strategic role in nurturing your audience. It’s one of the best ways to keep your content aligned with your business goals.…

Integrated marketing communications is a requirement for long-term marketing success. The effectiveness of all your marketing campaigns largely depends on it. One can easily get lost in what it entails,…

Marketing automation is a must for any marketer, no matter the size of their company. It doesn’t matter whether you sell products or services. Those who ignore marketing automation are…

In the business world, risks and opportunities are everywhere. For example, an industry trend may be sweeping the market for a limited time and favor early adopters, while a competitor…

Let’s get something straight—homepage SEO exists. A homepage can rank for relevant non-branded keywords and help other pages on your site to rank too. You can find proof of that…

Content optimization helps you get more out of your content efforts, but you don’t necessarily need to make the same optimizations as everyone else. It depends on your goal. In…

The difference between organic marketing and paid marketing is that organic marketing focuses on attracting traffic for free while paid marketing involves paying for traffic. Both have their uses, and…

A lot of content that you’ll find on the web is created by SEOs or writers who do a little research and rehash a lot of the things other articles…

We hopped onto the video bandwagon in 2015 and never looked back. Today, we have more than 300,000 subscribers and 14 million views, and that has led to thousands of…

In a world with 5.6 billion Google searches per day, the importance of showing up in Google’s search results can’t be overstated. That’s why search engine marketing is necessary for…

As a marketer, you have a crazy number of options to choose from for content marketing software. I’ve been doing content marketing in various forms for over six years now.…

Log files have been receiving increasing recognition from technical SEOs over the past five years, and for a good reason. They’re the most trustworthy source of information to understand the…

Sometimes, content ideas flow naturally. Other times, you find yourself staring at a blank page with no idea what to write. It’s not long before you’re frustrated, thinking of everything…

The marketing mix is a system of interconnected elements used to bring products or services to the market and effectively communicate them to the target audience. This concept is often…

Learning SEO can seem overwhelming. It’s a complex topic, and the industry is rife with misinformation. But with a bit of time, effort, and the right roadmap, it’s something that…

Content marketing and SEO are often seen as synonymous, but that’s not the case. While it can be difficult to differentiate between the two in some instances, the truth is…

In 2012, Google’s Matt Cutt published his now-infamous post proclaiming that guest blogging for SEO was “done” because it had “just gotten too spammy.” In 2022, I think you can…

Google’s search algorithm is easily one of the most influential technologies ever created. With an estimated 5.6 billion Google searches per day, it’s safe to say Google has a heavy…

Quicksand awaits unsuspecting SEOs when they start working on a website with a long history. These pits of technical site errors, littered by several generations of previous agencies, slow down…

An SEO campaign is a structured set of tasks that should lead to better rankings on search engines. If you actively do SEO, you likely engage in SEO campaigns, whether…

Marketing interviews are unpredictable, and there’s no wonder. There are many different marketing roles and candidates with many backgrounds, skills, needs, and wants. Yet some questions get asked and answered…

Let’s just get this out of the way right now: Seed keywords are not a silver bullet for SEO success. But they are the foundation of good keyword research. Spending…

It’s estimated that there are over 2 million podcasts. This means no matter what industry you’re in, there are almost certainly dozens of relevant podcasts where you could be a…

Niche sites have significant earning potential. So much so that they can eventually replace your regular “9 to 5.” But to reach that point, you need to know how to…

You may have heard the expression, “The best content doesn’t win; distribution does.” This is why simply creating great content isn’t enough. You need a distribution strategy to make sure…

Customers are the lifeblood of any business. Without new customers, businesses cannot survive, let alone grow. In this guide, you’ll learn how to acquire more new customers for your business.…

Diagnosing technical issues on your website can be one of the most time-consuming but important aspects of running a website. To make things worse, Google only allows you to inspect…

Link building isn’t rocket science. There’s no secret club where only an elite few get taught how to build links. Anyone can do it. But it’s harder than it needs…

Customer acquisition cost (CAC) can be enormous for many SaaS companies. A good way to reduce that is to balance advertising with cheaper and often more sustainable marketing channels and…

Content marketing is hot today. Look at the meteoric rise in interest over the past 20 years, according to Google Trends: Many small businesses have successfully grown using content marketing.…