You don’t need to be tech-savvy to build a website. With AI, you can bypass coding, hiring a developer, or staring at a blank page for hours. You can automate…

Ever had a brilliant product idea but felt stuck, unsure if anyone would actually buy it? You’re not alone. Many aspiring entrepreneurs believe that product research is a complex and…

Though still custom event tracking in Web Analytics). I wanted to see if other sites were experiencing any AI traffic growth–especially now that zero-click search has taken hold. We decided…

Going into this study, I suspected that domain-level link metrics would not be a good predictor for mentions. I was expecting Google AI Overviews to show more of a correlation…

Google is forever telling us that AI search is better quality… When they get to a decision to click out, it’s a more highly qualified click… What we hope to…

AI is all anyone can talk about right now–and for good reason. It’s on track to drive change at a scale we haven’t seen since the industrial revolution. But in…

I became interested in automotive SEO after buying a new car and getting some repairs done on my old one at the same time. I found the dealerships and repair…

Branding wasn’t something SEOs traditionally thought much about. The real wins were in non-branded keywords, where the traffic and conversions lived. However, that changed when Google and OpenAI turned most…

I don’t think this result will come as a surprise to anyone. Websites that get more traffic in traditional organic search also get mentioned more in AI Search. Popular sites…

Localizing done right can deliver serious value. Done wrong, it becomes a black hole of resources with little to show for it. To help you get it right, I turned…

For Gen Zs, TikTok isn’t just a social feed. It’s a search engine: Nearly 1 in 10 Gen Zers are more likely to rely on TikTok than Google as a…

AI assistants are rewriting the rules when it comes to visibility on the web. The websites they mention are chosen based on different criteria than traditional search rankings. Instead of…

The web is being crawled more than ever, but it’s no longer just search engines doing the crawling. AI bots are soaking up all the data they can to train…

We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks. In this article, we’re looking specifically at the costs…

A zero-click search is when someone Googles a question and receives the answer right away, without needing to click or visit any other websites–including yours. This sits at odds with…

If your Google Search Console chart looks like an open-mouthed crocodile, with clicks plummeting as impressions soar, here’s why. The roll-out of AI Overviews now creates two opportunities for top-ranking…

We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks. In this article, we’re looking at the performance of…

Search engines keep telling us traffic from AI search is better quality, but is it? At least for Ahrefs, this channel has the highest Conversion / Visit ratio. AI search…

Figuring out if your content marketing works is really tough. Even though we have better analytics tools each year, it’s still hard to know exactly how our content leads to…

For years, Google and Bing have told SEOs to focus on their users, create great content, and add unique insights. They’re saying the same thing for the AI era, but…

Get the week’s best marketing content From how content is created to how brands are appearing in search, AI is transforming modern marketing. Staying ahead and making great decisions on…

Good content is good content, and top websites are top websites. These things don’t change. However, biases in the training data and partnerships can change which sources are mentioned by…

Get the week’s best marketing content I wanted to know which websites are mentioned the most often in AI Assistants. This should give some indication of which sites are being…

We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks. In this article, we’re looking specifically at AI’s impact…

I was previously a skeptic of AI content detectors, and many people still are. Andrew Holland recently shared a LinkedIn comment that does a good job summarizing common concerns: In…

Since the March Core update, there’s been a huge increase in Google’s efforts to automatically translate English-language webpages into other languages. The catch? These newly translated pages are hosted on…

Since the March Core update, there’s been a huge increase in Google’s efforts to automatically translate English-language webpages into other languages. The catch? These newly translated pages are hosted on…

SEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a formula: plug keywords into an AI tool. Run a cookie-cutter checklist to create content. Build…

When most marketers think about SEO, they jump straight to keywords like “best running shoes” or “how to do ”. Non-branded, high-intent, top-of-funnel stuff. But our latest study might surprise…

Search is moving from traditional search engines to generative engines, but traffic from many of these sites isn’t being tracked properly in analytics. It’s their fault, not yours. I was…